Bring Your Product Idea to Life

By Vicki Weinberg

WINNER! Best Business Podcast at the Independent Podcast Awards

Do you (or do you want to) create and sell your own physical products?

Would you like to learn from, and be inspired by, other produc... more

55 ratings

FAQs about Bring Your Product Idea to Life:

How many episodes does Bring Your Product Idea to Life have?

The podcast currently has 399 episodes available.

Bring Your Product Idea to Life episodes:

June 13, 2025 Google Ads 101: Expert Tips for Small Business Owners - with John Horn, StubGroup
Thinking about trying Google Ads to get your product in front of more customers—but not sure where to start, how much it’ll cost, or if it’s even worth it?
This week, I sits down with digital marketing expert John Horn, Managing Partner of StubGroup, to give you a clear, honest, and practical look at Google Ads for product-based businesses.
Whether you’ve never run an ad before, or you’ve dabbled but felt a bit lost, this is a must-listen.
USEFUL RESOURCES
StubGroup Website
drpbo
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime
Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.
https://vickiweinberg.com/membership/
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
45min
June 10, 2025How to stand out on Amazon (even if your product isn’t totally unique)
Is your product similar to others already on Amazon? Don’t worry – that doesn’t mean you can’t stand out. This week, I share ways to make your product the obvious choice for your ideal customer, without needing a brand-new invention or rock-bottom pricing. From sharper copy to stronger visuals, this episode is all about how great presentation drives conversion.
You’ll learn:
Why differentiation isn’t always about being first or fastest
How to lead with value and connect with your ideal customer
The small shifts that make a big impact in crowded categories
What to include in your title, bullets and images
Examples of how real businesses have improved their positioning

Mentioned in this episode:
Amazon Made Easy: https://vickiweinberg.com/membership/
Why your Amazon product might not be selling – and what to do next: https://player.captivate.fm/episode/3b145f99-d9fc-49d7-a799-6be7303f0bdd/

LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
16min
June 06, 2025 Catch Up Time: Where Are They Now?
Today we have a catch-up episode where I chat with some amazing guests from 2022 to see what they've been up to!
First up is Kresse Wesling from Elvis & Kresse, who's been busy growing her sustainable business.
Then, we hear from Marika Syed of Snackzilla, who decided to pass her brand on to a new owner.
Lastly, Emma Sims from Soulstar Sanctuary shares how her energy healing practice has evolved, focusing more on bespoke products for her clients.
We’ll explore the changes, challenges, and successes these entrepreneurs have faced over the past three years. Stick around for some insightful updates and advice!
Plus, we will of course hear each of them share their number one piece of advice for other product creators!
LISTEN TO THE ORIGINAL EPISODES
Business impact vs business growth - with Kresse Wesling: https://player.captivate.fm/episode/d3b8874c-80c4-4551-af0f-edda8ccd5bb7/
Creating a food business and getting stocked in major supermarkets - with Marieke Syed: https://player.captivate.fm/episode/91183f38-2863-4c0a-acf1-de777aa71926/
The importance of experimenting when creating your products - with Emma Sims: https://player.captivate.fm/episode/37752cc0-ba4d-4fb8-a3db-1fc816fa046e/

LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Amazon Made Easy – Join Anytime
Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.
https://vickiweinberg.com/membership/
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
28min
June 03, 2025Why your Amazon product might not be selling – and what to do next
You’ve launched your product on Amazon, the listing’s live, but the sales just aren’t coming. You’re not alone. In this episode, I break down the most common reasons your Amazon listings might not be converting – and what to check before slashing your price or throwing money at ads. (Please don't do either - at least until after you've listened!)
From overlooked image issues to keyword-heavy copy, we’ll cover simple but effective tweaks that can make all the difference.
You’ll learn:
The most common reasons products don’t sell (even with great potential)
Why good listings focus on benefits, not just features
What to do before considering price cuts or advertising
How to look at your listing like a customer would
Why small changes can lead to big results

Mentioned in this episode:
Amazon Made Easy: https://vickiweinberg.com/membership/
how to get sales and product reviews - particularly if you’re fairly new to Amazon: https://player.captivate.fm/episode/be806954-df44-48c4-b9c4-50a78dee7227/
What's Amazon Vine and how does it work? https://player.captivate.fm/episode/31085d58-6597-4221-8627-35e4846480ba/
How to write product listings that actually convert: https://player.captivate.fm/episode/2867148e-c3f0-48db-a946-79de4a79131a/

LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
23min
May 30, 2025Creating Eco-Friendly Shoes for Kids - with Jeroo Doodhmal, Pip & Henry
If you're a product creator, e-commerce business owner, or simply someone with a sustainable vision, this episode is a goldmine of inspiration and real-world wisdom.
Vicki is joined by the brilliant Jeroo Doodhmal, the Founder of Pip & Henry. Driven by a love for the environment, Pip & Henry creates beautifully stylish, comfortable and responsibly produced shoes for children. Their playful footwear is made from sustainable materials and can be recycled when outgrown. Better yet, if recycled, customers receive a discount off their next order.
Jeroo had zero background in footwear or fashion—and yet she's created a brand that combines joyful, playful design with real environmental impact.
We cover:
How Jeroo went from corporate banking to running a kids’ footwear brand with no prior industry experience.
Funding tips
The highs and lows of building a brand rooted in sustainability
Honest lessons in marketing – Why shouting about sustainability alone didn’t work—and what really gets customers on board.
What it’s really like to run a purpose-led product business

Whether you're just starting out or ready to take your sustainable product business to the next level, this episode will leave you feeling energised and full of practical ideas.
USEFUL INFORMATION
Pip & Henry
Website
Instagram
Facebook
LinkedIn
Optimise all your tasks, sales platforms, orders and shipping with Hustl.
Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1st June 2025)
https://2ly.link/26OYk

LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Amazon Made Easy – Join Anytime
Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.
https://vickiweinberg.com/membership/
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
39min
May 27, 2025What happens after you go live on Amazon?
So you’ve listed your product and you’re officially live on Amazon – now what?
In this episode, I’m walking you through exactly what to expect after your product goes live. From your first sale to managing stock and understanding what all those reports mean, I’ll help you feel confident about what comes next.
Whether you’ve just launched or are preparing to go live, this episode will take the mystery out of those crucial first weeks.
What we cover:
What happens when your product goes live
How long it might take to make your first sale
What numbers to pay attention to (and what to ignore)
How reviews work – and what you can and can’t do
What to focus on in your first few weeks

Mentioned in this episode:
Download my free Amazon Setup Checklist: https://mailchi.mp/72c24952cf50/amazon_checklist
Find out more about Amazon Made Easy: https://vickiweinberg.com/membership/

Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
18min
May 23, 2025Grow Your Business with Purpose - Tips from Lucy Horden
If you're running a product-based business and wondering how to balance growth with real life, this episode is for you. I chat with retail strategist Lucy Horden about what it really means to grow a product business with ease—and how to do it in a way that aligns with your life, not someone else’s idea of success.
Lucy supports 6 & 7 figure product business owners overcome overwhelm & unlock the power of strategy & insight to grow with purpose & profit.
Whether you're just starting out or already scaling and feeling overwhelmed, Lucy’s calm and practical approach will help you see that you don’t have to do it all (and certainly not all at once!). You’ll come away with tips you can actually use, and reassurance that it’s okay to want a business that supports your life—not one that takes it over.
What we cover:
Why your business goals need to match your life goals
What it really means to grow sustainably and intentionally
The signs that it’s time to get strategic (and why that’s not a scary word!)
How to use your data to make better decisions—even if numbers aren’t your thing
What to do when your sales are growing but profits aren’t
How to reduce overwhelm and avoid shiny object syndrome
Why growing with ease starts by identifying what’s creating friction in your business

Ideal if you're ready to get clear on what to focus on next.
USEFUL RESOURCES
Lucy Horden Website
Lucy Horden Instagram
Lucy Horden LinkedIn
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Optimise all your tasks, sales platforms, orders and shipping with Hustl.
Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1st June 2025)
https://2ly.link/26OYk

Amazon Made Easy – Join Anytime
Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.
https://vickiweinberg.com/membership/
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
30min
May 20, 2025How to write product listings that actually convert
You’ve got your product – now you need a listing that doesn’t just exist... it sells.
In this episode, I’m breaking down how to write clear, persuasive Amazon product listings that give your product the best chance of success. Whether you’re starting from scratch or tweaking what you’ve already got, these simple tips will help you feel more confident and get better results.
What we cover:
Why your listing is more important than you think
What to focus on in your title, bullets, and description
The role of keywords (and how to find them)
Common mistakes to avoid
Real-world examples of small tweaks that make a big difference
Why “done” is better than “perfect”

Mentioned in this episode:
Useful blog post: https://vickiweinberg.com/writing-a-product-description/

Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
19min
May 16, 2025Designing products that support mental health - with Danielle Wathes, Discovery Journal
If you’re a product creator or e-commerce business owner looking for inspiration on how to turn a personal challenge into a successful business, this episode is for you. Danielle Wathes, the founder of Discovery Journal, shares her journey from hand-making journals at her dining room table to creating a range of mental health-focused products that are changing lives. Danielle designs and make products which aid in the recovery of mental illness. The products specialise in data collecting to find triggers of anxiety and stress.
Danielle shares
How she turned a personal struggle into a business
Moving from handmade to scaled productions
Adapting and expanding the product range
Navigating criticism and staying focused

USEFUL RESOURCES
The Discovery Journal Website
Instagram
Facebook
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Optimise all your tasks, sales platforms, orders and shipping with Hustl.
Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1st June 2025)
https://2ly.link/26OYk

Amazon Made Easy – Join Anytime
Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.
https://vickiweinberg.com/membership/
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
45min
May 13, 2025How to set up your Amazon account (without the stress)
This episode is a re-release of one of my most downloaded episodes – because the process of setting up your Amazon account hasn’t changed much, but the questions I hear about it haven’t gone away either!
If you’ve been putting off setting up your Amazon seller account because it feels overwhelming, this episode is for you.
I’ll walk you through everything you need to know – from choosing the right account type, to avoiding the most common setup mistakes. If you want to get your Amazon business off the ground without getting stuck in the admin, this is a great place to start.
What we cover:
The difference between individual and professional accounts
What you need to have ready before you begin
How to avoid account delays and verification issues
Step-by-step guidance to make setup smooth and simple

Mentioned in this episode:
👉 Download the free Amazon Setup Checklist: https://mailchi.mp/72c24952cf50/amazon_checklist
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
21min

FAQs about Bring Your Product Idea to Life:

How many episodes does Bring Your Product Idea to Life have?

The podcast currently has 399 episodes available.

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Bring Your Product Idea to Life

FAQs about Bring Your Product Idea to Life:

How many episodes does Bring Your Product Idea to Life have?

Bring Your Product Idea to Life episodes:

FAQs about Bring Your Product Idea to Life:

How many episodes does Bring Your Product Idea to Life have?

More shows like Bring Your Product Idea to Life

The Diary Of A CEO with Steven Bartlett

The Product Boss with Jacqueline Snyder

My First Million

Grow My Etsy Shop | Marketing, SEO & Sales Strategies for Etsy Sellers

The News Agents