Bring Your Product Idea to Life

By Vicki Weinberg

WINNER! Best Business Podcast at the Independent Podcast Awards

Do you (or do you want to) create and sell your own physical products?

Would you like to learn from, and be inspired by, other produc... more

55 ratings

FAQs about Bring Your Product Idea to Life:

How many episodes does Bring Your Product Idea to Life have?

The podcast currently has 399 episodes available.

Bring Your Product Idea to Life episodes:

May 09, 2025Get Noticed on Amazon: Visual Branding Secrets with Eleanor Parnell Santos
Welcome to Bring Your Product Idea to Life! In this episode, I’m joined by Eleanor Parnell Santos, founder of Visualise Brands, who shares her expertise on visual branding for product-based businesses—particularly those selling on Amazon.
Visualise Brands provide shoppers with all the information they need to make instant buying decisions, boosting conversions and driving sales. We assess your product listings to identify why they’re not converting as well as they could. Then, we recommend actionable changes and optimise your listings with striking photography and compelling infographics. Whether you need a full-service transformation or just a few adjustments, we’ll highlight what you’re already doing brilliantly and what can be improved to take your listings to the next level.
If you’re an e-commerce business owner or product creator, this episode is packed with practical advice to level up your product listings and increase your sales. We dive deep into:
The Power of Visual Branding
Images That Sell
Brand Store & A+ Content
Avoiding Common Mistakes
The Secret to Cross-Selling

Why You Should Listen:
If you want your products to stand out on Amazon, increase brand recall, and boost sales, this episode is for you.
Head over to YouTube if you want to see the visuals Eleanor talks about, but rest assured, you can get all the insights just by listening too.
Website
LinkedIn
Instagram
Facebook
Book a discovery Call with Eleanor
Newsletter Signup
Optimise all your tasks, sales platforms, orders and shipping with Hustl.
Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1st June 2025)
https://2ly.link/26OYk

LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Amazon Made Easy – Join Anytime
Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.
https://vickiweinberg.com/membership/
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
50min
May 06, 2025Is Selling on Amazon Right for Your Business?
If you’ve ever wondered whether Amazon is actually the right platform for your product – this episode is for you.
In this episode, I break down the real factors that determine whether selling on Amazon makes sense for your business. You’ll hear about the types of products that work well (and those that don’t), common misconceptions, and what to consider before diving in.
Whether you're brand new to Amazon or you're still weighing it up, this is the clarity you’ve been looking for.
What we cover:
What kinds of products tend to do well on Amazon
When Amazon isn’t the right choice
Myths that hold sellers back
The truth about fees, fulfilment and customer expectations
Real-world examples to help you decide
How to test the waters if you're unsure

Mentioned in this episode:
Download my free Amazon Setup Checklist: https://mailchi.mp/72c24952cf50/amazon_checklist
Find out more about Amazon Made Easy: https://vickiweinberg.com/membership/

Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
20min
May 02, 2025Behind the Scenes of Trek Tots: Kim Wright's Entrepreneurial Adventure
This week my guest on the podcast is Kim Wright, the founder of Trek Tots, a brand dedicated to helping busy parents simplify life with practical, portable products designed for little ones. Her flagship product, the Trek Tots™ Play Mat, makes family adventures easier, offering a safe, soft play space wherever you go. Kim shares:
How TrekTots began
Designing the product from scratch
Finding a manufacturer
Dealing with trademark challenges
Marketing on a budget – Using influencers, press, and Theo Paphitis’ SBS network to build visibility.
Juggling business and family
Learning as you go and the value of community

USEFUL RESOURCES:
Trek Tots Website
Facebook
Instagram
TikTok
Small Business Sunday
Guy Raz
Optimise all your tasks, sales platforms, orders and shipping with Hustl.
Download Hustl for free now and get £5 off your shipping using code ‘VWMAY25’ (Offer ends 1st June 2025)
https://2ly.link/26OYk

LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Amazon Made Easy – Join Anytime
Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.
https://vickiweinberg.com/membership/
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
37min
April 29, 2025What's Changed on Amazon in 2025 (So Far)
We’re only a few months into 2025 and already a lot has changed on Amazon!
Whether you're already selling on the platform or thinking about it for the future, this episode gives you a quick and easy-to-digest overview of what’s new and what’s coming up.
In this episode, I cover:
The launch of Amazon Ireland – and why it could be a great opportunity
How Amazon’s new European Expansion Settings could affect your listings
The expansion of Amazon Global Logistics and what it means for stock shipping
Increased focus on brand protection – and what Brand Registered sellers can expect
What you need to know ahead of Amazon Prime Day 2025
Updates to FBA inbound and storage fees – and why it’s time to double-check your margins

If you're feeling a bit overwhelmed by all the changes (and there are a lot!), you’re not alone.
I’m here to break it down for you – and if you’d like personalised support for your business, you’re always welcome to book a free intro call.
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
13min
April 25, 2025Why Business Protection Matters - with Jo Lund, Pangea Life
What would happen to your business (and your family) if you or a key team member could no longer work? It's a tough but important question to ask.
I'm joined by Jo Lund, business protection expert from Pangea Life. Jo Lund helps business owners undertake a risk analysis of their business so that they can fully understand the impact and cost should a key person, business partner, or themselves suffer a serious illness or pass away. Jo then puts together a plan as to how they would deal with this and make sure they have the right insurances in place to fund it.
Whether you’re running your business solo, have a small team, or dream of scaling up one day, this is one of those episodes that might just change the way you think. Jo shares the different types of business protection available (spoiler alert: it’s not just about insurance for big businesses!), and why getting the right cover in place could save your business – and protect your loved ones – if something unexpected happens.
You’ll learn:
What business protection really means (hint: it’s not just liability insurance!)
Real-life examples of what can go wrong without it
The types of cover small businesses should consider – even if you’re a solo founder
How the right protection can keep your business afloat if you get ill
Why it’s more affordable (and more relevant) than you might think

A must-hear if you want to protect what you’ve worked so hard to build.
Useful Resources:
Pangea Life Website
Pangea Life LinkedIn
Pangea Life Facebook
Pangea Life Instagram
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Amazon Made Easy – Join Anytime
Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.
https://vickiweinberg.com/membership/
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
40min
April 22, 2025Amazon Selling Myths vs Facts
If you’ve been thinking about selling on Amazon, you’ve probably heard all sorts of advice - some of it helpful, and some of it... not so much.
In today’s episode, I'm busting 10 common myths about selling on Amazon, including:
Why you don’t need thousands of pounds to start
What it really takes to get sales (hint: it’s not automatic!)
Why you don’t have to be the cheapest to succeed
How much control you actually have over your brand on Amazon
Why it’s definitely not too late to start selling in 2025
Whether you can start with just one product
How ads fit into the picture - and if you really have to run them
What really happens with account suspensions (and how to stay safe)
Why having your own website still matters
And why it’s not as impossible as it might feel!

If you’ve been feeling overwhelmed by mixed messages or just want a bit of clarity before you dive in, this episode is for you.
MENTIONED IN THIS EPISODE:
Amazon Made Easy: https://vickiweinberg.com/membership/
My FREE Amazon set up checklist: https://mailchi.mp/72c24952cf50/amazon_checklist

LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
22min
April 18, 2025How a Teen Started a Successful Art Business - with Lucy Kendall, Share A Little Frankie
This week, I’m joined by the brilliant Lucy Kendall, founder of Share a Little Frankie—a business she started at just 16, fuelled by a love for art, a clever deal with her mum, and a lot of determination.
Lucy hand draws wildlife inspired artwork using graphite pencil, aiming to create the subject's physical likeness and their personality. She then reproduces her designsas high quality giftware and eco-conscious greeting cards.
Her story is full of insight, heart, and practical advice—whether you’re just getting started or looking to take your product business to the next level.
We discuss:
How Lucy started her business with just £850 (and a creative way of earning it!)
Tips for getting stocked in shops—including the power of in-person visits and building relationships with local retailers
Why trade shows are valuable (even if you’re not exhibiting)
The benefits of joining The Giftware Association—a hidden gem for product-based businesses
Lucy’s refreshingly honest take on growing slowly and letting data guide your product development
How being young (or just new!) can actually be an advantage in business

Whether you’re navigating wholesale, exploring new product ideas, or just love hearing how others are doing it, Lucy’s story is a real treat.
Useful Resources:
Share A Little Frankie Website
Share A Little Frankie Instagram
Share A Little Frankie Facebook
Lucy Kendall LinkedIn
Giftware Association
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Amazon Made Easy – Join Anytime
Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.
https://vickiweinberg.com/membership/
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
30min
April 15, 20255 common questions about selling on Amazon
Thinking about selling on Amazon but feeling a little overwhelmed?
In this episode, I’m answering five of the most common questions I hear from product-based business owners, plus a bonus one about Amazon ads!
I answer:
How much it costs to start selling on Amazon
How long it typically takes to get up and running
How to choose the right keywords for your listing
How to get those important first sales
Whether you need to use Fulfilment by Amazon (FBA)
Bonus: How Amazon ads work - and whether you really need them

If you’ve been thinking about starting - or have questions holding you back - this episode will give you some honest, practical advice to move forward with confidence.
MENTIONED IN THIS EPISODE
How much does it cost to sell on Amazon?: https://youtu.be/KabTbQrvtjA
How to use the Amazon fees calculator: https://youtu.be/Mso8UMYNCfo
How to send stock in to FBA: https://youtube.com/shorts/E40EMTjJvbs
My FREE selling on Amazon checklist: https://mailchi.mp/72c24952cf50/amazon_checklist
JungleScout: https://get.junglescout.com/qmzowcok8yj3
Amazon Made Easy: https://vickiweinberg.com/membership/

LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
33min
April 11, 2025The Art of Unboxing: Packaging Insights from Dane Whitehurst, Burgopak
Think your product packaging is “just a box”? Think again.
In this episode, we look at how clever packaging can become your secret sales tool—boosting customer loyalty, brand recognition, and even your social media reach. If you’re a product creator or e-commerce business owner, this conversation might just change the way you think about boxes forever.
I'm joined by Dane Whitehurst, Creative Director at award-winning packaging company Burgopak. With over two decades of experience, Dane shares how packaging can transform the moment of unboxing into a powerful, joyful brand experience your customers won’t forget—and will want to share.
Dane shares:
Why packaging is way more than protection—it's a chance to build your brand
How to create a memorable unboxing moment that gives your customer a dopamine hit
Real examples of clever, creative packaging (and how they work on a practical level)
How to balance cost and creativity, even if you’re working with tight margins
Simple sustainability tips that make a big difference
Why packaging design could be your best friend when it comes to shareable social content

Dane also shares one key piece of advice that hardly anyone talks about when it comes to packaging—but it could save you time, money and stress down the line.
By the way this is one episode you might want to watch as well as listen. Dane shows off a few brilliant packaging examples during the chat—so head over to YouTube to really see the magic in action.
USEFUL RESOURCES:
Burgopak Website
Burgopak Instagram
Burgopak YouTube
Burgopak LinkedIn
Dane Whitehurst LinkedIn
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Amazon Made Easy is open
I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.
https://vickiweinberg.com/membership/
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
17min
April 08, 2025 3 things you MUST do before you publish your first Amazon listing
Today, we're diving into the three essential checks you need to make before hitting publish on your first Amazon product listing. It's a big step, and I want to make sure you get it right from the start to avoid headaches down the line.
USEFUL LINKS
Join Amazon Made Easy: https://vickiweinberg.com/membership/

LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
16min

FAQs about Bring Your Product Idea to Life:

How many episodes does Bring Your Product Idea to Life have?

The podcast currently has 399 episodes available.

More shows like Bring Your Product Idea to Life

The Diary Of A CEO with Steven Bartlett

8,748 Listeners

The Product Boss with Jacqueline Snyder

889 Listeners

My First Million

2,654 Listeners

Grow My Etsy Shop | Marketing, SEO & Sales Strategies for Etsy Sellers

197 Listeners

The News Agents

1,183 Listeners

Share Bring Your Product Idea to Life

Sign up to save your podcasts

Bring Your Product Idea to Life

FAQs about Bring Your Product Idea to Life:

How many episodes does Bring Your Product Idea to Life have?

Bring Your Product Idea to Life episodes:

FAQs about Bring Your Product Idea to Life:

How many episodes does Bring Your Product Idea to Life have?

More shows like Bring Your Product Idea to Life

The Diary Of A CEO with Steven Bartlett

The Product Boss with Jacqueline Snyder

My First Million

Grow My Etsy Shop | Marketing, SEO & Sales Strategies for Etsy Sellers

The News Agents