My guest this episode is Dylan Jahraus, a seasoned e-commerce pro who took her Etsy side hustle from one floral letter listing to a million-dollar profit business—all while juggling family life, moves, and even health challenges.

Dylan shares her tops tricks and tips for selling on Etsy including:

• Why Etsy might be the perfect home for your products—even if you thought it was only for crafters.
• How to set up your Etsy shop for success
• The main mistake most new Etsy sellers make—and what to do instead.
• How to test and position one product in multiple ways to reach different customers
• Tips on scaling smartly, outsourcing, and avoiding burnout as your shop grows.
• Why great photos and customer-led thinking matter more than ever.
• Helpful advice on pricing, trends, and how starting with lower prices can build early traction and reviews

Whether you’re already on Etsy or just starting to explore it, this episode offers plenty of ideas and insights to help you see what’s possible.

USEFUL RESOURCES

Dylan Jahraus Website

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I’ve got great news – my Amazon Made Easy membership is now open! No more waiting – you can join anytime and get the guidance, resources, and support you need to grow your Amazon business. Whether you're just getting started or looking to scale, you’ll have access to expert advice, a supportive community, and ongoing help whenever you need it.

Ready to make selling on Amazon easier? Head to vickiweinberg.com/membership to join today!

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

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I'm covering a big question today: Should you sell your products on Amazon? What kind of things might stop you? Why might it not be the best fit for you and your business?

I'm here to help you figure this out by giving you 10 reasons why it might not be the best fit for you.

If you’re thinking about starting, I want to be sure you have a full understanding of what's involved.

USEFUL LINKS

Amazon Launch package: https://vickiweinberg.com/amazon-launch-package/

What does it cost to sell on Amazon?: https://youtu.be/KabTbQrvtjA

LET’S CONNECT

Join my free Facebook group for product makers and creators

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

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This week on the podcast I am joined by product consultant Flora Leung, who shares how digging into market and customer research can give you a real edge – without needing a huge budget or complex tools. We talk about how to figure out what your customers actually want, where your product fits in the marketplace, and how to use real feedback to improve what you’ve already created or are developing.

Flora’s advice is clear, practical, and full of “ah-ha” moments. From reading Amazon reviews the right way, to getting brutally honest feedback on prototypes (even if they’re in crummy jars!), this conversation will show you how research can help you stand out without second-guessing yourself or getting stuck in perfectionism.

Listen in to discover:

• Why market research isn’t scary – and how it can actually spark new ideas
• Simple, affordable ways to gather data that actually helps
• How to use customer reviews (especially the bad ones!) to improve your product
• Where to spot the “hidden gaps” in the market you can fill
• How to avoid going head-to-head with big players and find your own space to shine
• Tips for doing research at every stage – from vague idea to finished product

If you’ve ever found yourself wondering “Is this product really going to sell?” or “What do my customers actually care about?” – this episode is for you.

USEFUL RESOURCES

Flora Leung, is the founder of Aspire Marketing Studios. Flora helps brands and small businesses turn their ideas into products. By combining market insights and customer data, Flora works with clients to create products that stand out and resonate.

Website

AMS Competitive Analysis Template - FREE DOWNLOAD

LET’S CONNECT

Join my free Facebook group for product makers and creators

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership

Today we're going to cover all things Amazon advertising. This is an ideal episode if you're yet to run your first ad, if you've started but you're not sure how to get them working for you (or you're not sure how to tell if they are!), or you've been running ads for a while and want some tips on how to optimise them.

This is a great introduction to advertising on Amazon.

Takeaways:

• It's essential to have well-optimized product listings to maximize the effectiveness of your ads.
• There are three primary types of Amazon ads: sponsored products, sponsored brands, and sponsored display.
• Using negative keywords can help you save money and improve the performance of your campaigns.
• Regularly monitoring and optimising your ad campaigns is crucial for long-term success.
• Setting a realistic budget for your advertising is key.

MENTIONED IN THIS EPISODE

Amazon Made Easy is my membership for Amazon sellers, who want support and guidance with selling on Amazon, for less than £1 a day: https://vickiweinberg.com/membership/

LET’S CONNECT

Join my free Facebook group for product makers and creators

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership

It's an exciting one this week because it is 5 years since I started this podcast! Thank you so much for being here.

As I was looking back I thought it would be fun to catch up with a past guest, and see how things are now. So I am thrilled to welcome back Melissa McCall of Moving Little Minds, who first appeared on the podcast almost exactly a year ago.

Moving Little Minds provide literacy focused teacher and parent workshops, online courses, and teacher support materials that use research-backed methods in fun and engaging ways.

Melissa originally launched her business selling early literacy products to parents, but in the past year, she’s made a big pivot—now focusing on preschool directors and teachers instead.

She shares the lessons she’s learned, from launching on Amazon and stocking boutiques to realizing who her real customers are. If you're a product-based business owner, you’ll love this honest, behind-the-scenes look at the ups and downs of finding your niche, refining your products, and learning what it really takes to grow a business.

USEFUL RESOURCES

Moving Little Minds Website

Melissa's First Podcast Appearance: Episode 205

LET’S CONNECT

Join my free Facebook group for product makers and creators

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

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Today I'm sharing my story of selling products on Amazon - what’s worked and what hasn’t.

I reflect on the early days, like my first product launch, and how I learned the ropes of online selling. I’ll talk about the importance of having a website alongside your Amazon store and how it helped me build my brand. Plus, I’ll share some solid tips on product listings, customer engagement, and inventory management.

Stick around, because we’ll also cover some mistakes I made and what you can learn from them.

LET’S CONNECT

Join my free Facebook group for product makers and creators

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership

Struggling to make your products stand out? What if you could attract more customers and increase sales—without constantly discounting? In this episode, we reveal the secret to creating irresistible product offers that drive growth and build customer loyalty!

My guest is Sam Chapman, a product coach who helps business owners stand out, attract customers, and sell more – without discounting their products. Sam has a wealth of experience, having run his own successful hair salon and product line, and now he shares his knowledge to help others create a thriving business.

If you’ve ever wondered how to differentiate your products, increase customer trust, and boost sales while maintaining your profit margins, this episode is packed with valuable insights just for you!

We cover:

• Sam’s journey from struggling business owner to thriving entrepreneur
• The importance of having a strong why behind your business
• Common mistakes product business owners make—and how to avoid them
• The three essential types of products every business should have in their range
• How to create irresistible offers that attract customers and boost sales
• The power of mindset in business success

With Sam’s expert insights, you’ll learn how to position your products, connect with your ideal customers, and build a profitable, sustainable business.

USEFUL RESOURCES:

Sam Chapman Website

Sam Chapman Instagram

Sam Chapman YouTube

LET’S CONNECT

Join my free Facebook group for product makers and creators

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

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Today, we’re tackling some common issues you might face when selling on Amazon. We go through five key problems that can pop up, like barcode errors and mismatched brand names.

I share real advice on how to resolve these headaches and keep your business moving forward. Whether you're just starting out or you've been selling for a while, these tips are meant to help you navigate through Amazon’s tricky waters. Stick around for straightforward solutions that could save you a lot of hassle!

LET’S CONNECT

Join my free Facebook group for product makers and creators

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership

If you’re running a product-based business, you know how tricky it can be to manage stock, set the right prices, and make sure your cash flow isn’t tied up in unsold inventory. But what if you could take the same strategic merchandising approach that big retailers use—without the huge budgets?

My guest this week is Sarah Johnson. With decades of experience across high street brands and ASOS, Sarah Johnson saw a gap to bring big-business merchandising to smaller retailers, in a flexible, affordable way. Flourish Retail was the result, an award-winning consultancy which helps brands harness their product data to scale sustainably, boost sales, cut costs, and drive profitability.

Struggling with pricing, stock management, or keeping up with retail trends? Sarah Johnson is here to help! In this episode, she reveals insider merchandising strategies that big brands use—so you can boost sales, cut costs, and grow your business with confidence.

We cover:

Retail Merchandising Demystified: What it really means, how it goes beyond visual merchandising, and why it's the key to business growth

The Smart Way to Manage Inventory: How to buy the right amount of stock at the right time—so you don’t tie up cash or end up with unsold products

How to Price Your Products for Profit: The biggest pricing mistakes small businesses make and how to avoid them

Retail Trends for 2025: What’s changing in the industry and how you can stay ahead, including the impact of pricing shifts, sustainability trends, and customer buying behaviour

Why Data is Your Best Friend: Sarah’s #1 tip for small businesses—how to use your sales data to make better decisions, avoid common pitfalls, and increase profitability

Plus: Sarah shares one powerful action you can take today that will make an immediate impact on your business—so don’t miss the end of the episode!

USEFUL RESOURCES

Flourish Retail Website

Flourish Retail Facebook

Flourish Retail Instagram

Sarah Johnson LinkedIn

LET’S CONNECT

Join my free Facebook group for product makers and creators

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

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Today, we're diving into three super easy tips to help boost your Amazon product listings. It's all about making small tweaks that can lead to big changes in sales.

First up, we chat about the importance of your product title—it's gotta grab attention and say what’s special about your product right away.

Then, we’ll talk about optimising your bullet points - to not just describe but also sell your product.

Finally, we’ll cover refreshing your images to showcase your product better . So, let’s roll up our sleeves and get to improving those listings!

LET’S CONNECT

Join my free Facebook group for product makers and creators

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Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership