Grow My Etsy Shop | The Etsy Seller Podcast

Watch on Youtube to see me walk thorugh - https://youtu.be/cLkz9C32Ae8

Will your next Etsy product actually sell? Before you spend time creating it, look for evidence that shoppers want it.

In this special video episode of Grow My Etsy Shop, I walk through real Etsy listings and show you how to estimate product sales using public shop sales and review numbers. We look at recent reviews, seasonal demand, and competing listings to help you decide whether a product idea is worth exploring.

Along the way, I share how to stand out when everything looks the same, why your photos need to sell the product, and how your starting price shapes buyer expectations.

Follow along with the free Etsy sales calculator: https://growmyetsyshop.com/etsy-formula

Etsy is opening the door to something that could be a BIG deal for growing sellers: giving other users access to your shop.

So… should you hire a VA?

In this episode, I break down when an Etsy VA actually makes sense, what I would (and wouldn't) outsource, and how I'd structure the role.

We'll talk about using VAs for listing creation, keyword research, customer service, and fulfillment—plus how to train them to work the way you want, where to find good VAs, what you should expect to pay, and why I prefer hiring for specific roles instead of looking for a vague "Etsy assistant."

If you're spending so much time operating your shop that you don't have enough time to actually grow it, this episode is for you.

A successful Etsy seller came to me with a problem: her revenue was down 16%, her traffic was down, and she assumed the answer was simple: she needed more traffic.

But when we actually pulled her order data apart, that wasn't the problem at all.

Her total number of orders was only down about 2%.

The real problem was how much each customer was spending.

In this episode, I break down the numbers behind her shop and explain why Average Order Value and median order value can tell you things that Etsy's normal dashboard won't.

We'll look at why her typical customer went from spending around $40 to around $32, how a cheaper product was unintentionally replacing some of her higher-value sales, and why adding more products wasn't fixing the problem.

Then I'll show you the strategy we came up with to fix it: turning the listings Etsy is already sending traffic to into "mini shops" where customers can see complementary products, upgrades, bundles, and variations without needing to leave the listing.

If your Etsy revenue has dropped and your first instinct is to blame traffic, SEO, or the algorithm, pull your numbers first.

You might already have enough customers.

You may just need those customers to buy a little more.

Watch On Youtube: https://youtu.be/jzbOzvAkJAA

https://youtu.be/TMjrqwx0w-M

Etsy Ads can absolutely help grow your shop but they can also burn through your money if you manage them the wrong way.

In this episode, I'm breaking down five of the biggest mistakes I see Etsy sellers make with their ads.

We're talking about why you shouldn't advertise every listing in your shop, why constantly changing your ads can actually hurt performance, how to properly increase your budget, what to do BEFORE turning off an underperforming ad, and why your Etsy Ads dashboard may not be telling you the whole story.

The goal of your ads shouldn't just be immediate sales.

Your ads should either be earning you money or teaching you something that helps you earn more money later.

If you're currently running Etsy Ads or thinking about starting, this episode will help you spend smarter, gather better data, and give your shop a much better chance of growing profitably.

Starting a new Etsy shop can feel overwhelming, especially when you don't have enough data yet to know what's working.

In this episode, I break down the 3 things I think every new Etsy shop needs to focus on if you want to build something that can actually grow.

We'll talk about why you shouldn't just create products and hope they sell, how to find a real gap or problem in the market, and why your shop needs a clear core belief behind what you're selling.

I'll also explain one of the biggest killers of Etsy sales: friction. Confusion and worry can stop someone from purchasing even when they like your product, which is why your photos and listings need to answer questions, show the product clearly, and make buying feel easy.

Finally, we'll talk about the toughest part of being a new seller: making decisions when you barely have any data. Instead of panicking over 11 views or one bad week, your job early on is to experiment, test different angles, and collect useful data as quickly as possible.

If your Etsy shop is still new, this episode will give you a much clearer idea of what deserves your attention right now.

If your Etsy shop is already getting sales, the next question is: where should your next wave of traffic come from?

In this episode, I break down how successful Etsy sellers can start diversifying beyond Etsy without abandoning what's already working. We'll talk about using your Etsy shop as your testing ground, figuring out who your real customer is, and then finding more of those people elsewhere.

I also dig into two of the biggest opportunities for established Etsy sellers: building your own website and driving traffic with Meta ads, and expanding your best-selling products onto Amazon.

We'll cover:

• When it actually makes sense to diversify your traffic
• Why trying to be everywhere on social media usually fails
• How Etsy can become the top of your funnel instead of your entire business
• What your average order value should look like before running ads
• Why products that already sell on Etsy may have an advantage on Amazon
• How to test Amazon without sending thousands of products into FBA
• Why personalized products may have a particularly interesting opportunity on Amazon

The goal isn't to leave Etsy. It's to take what Etsy has already taught you about your products and customers and use that information to build your next source of growth.

If your Etsy shop is working and you're wondering what comes next, this one is for you.

Join Skool : https://www.skool.com/grow-my-etsy-shop-3051

Watch on YouTube or from this link.

https://youtu.be/PP1NSrXC43g

Etsy Shop Growth Strategies: Trends, Add-ons, and Pricing Tips Watch Video

If your Etsy shop has started to slow down, don't immediately assume you need to create a bunch of new products.

In this video, I'm walking through a few quick changes you can make to help get things moving again.

We'll look at:

• How faster fulfillment can give you an advantage

• How to use Etsy search results to spot colors and styles that are trending

• How to stand out without simply copying what's already selling

• Why Etsy wants variety in its search results

• How to use add-ons to increase your average order value

• How to look at your existing customers and figure out what else they would naturally want to buy

• Simple ways to make more money from the traffic you're already getting

The goal isn't to completely rebuild your Etsy shop. Sometimes you just need to look at what Etsy is showing you, understand what your customer wants, and make a few smart adjustments.

If Etsy sales are stalling, start here.

https://www.skool.com/grow-my-etsy-shop-3051

Watch Video - https://youtu.be/7X07kX06t5w

Join Skool - https://www.skool.com/grow-my-etsy-shop-3051

A lot of Etsy sellers create products by guessing. They have an idea, make it, list it, and hope something sticks.

But once your shop has traffic and sales, you don't have to guess anymore.

In this episode, I break down how to use the data Etsy is already giving you to decide what to create next. We'll look at the searches bringing people into your shop, how to identify directions buyers are already showing interest in, and how to combine that information with the colors, styles, and types of products Etsy itself seems to be promoting.

Because the sweet spot isn't just creating what people are searching for. It's finding the overlap between what shoppers want and what Etsy wants to show them.

I'll also talk about auditing your existing products, spotting opportunities inside listings that are already working, and maximizing the revenue you get when you finally find something Etsy wants to push.

The goal is simple: stop creating randomly and start letting the data give your creativity a direction.

AI for Etsy sellers just got WAY more useful.

Watch on youtube: https://youtu.be/j4dreHpRV04

Most Etsy sellers are still using AI like a better version of Google: ask a question, get an answer, move on.

But AI can now do a lot more than that.

In this video, I break down how I would actually use AI if I were running an Etsy shop today, including how tools like Claude can help you analyze your shop, research competitors, improve SEO, respond to customers, identify underperforming listings, and take repetitive work off your plate.

We'll also talk about where AI is genuinely helpful, where I absolutely would NOT trust it, and why I think Etsy sellers should treat AI more like a collaborator than an employee running the shop by itself.

Some of the ideas we cover:

• Using AI to learn your products, customers, positioning, and marketing strategy • Letting AI analyze Etsy traffic and listing performance • Comparing your strongest and weakest listing headlines • Researching higher-ranking Etsy competitors • Improving titles, tags, and SEO • Handling repetitive customer-service research • Using Claude inside your browser to actually perform tasks • Creating better prompts by having AI build the workflow for you • Saving time while you're fulfilling orders instead of sitting at your computer doing research

The goal isn't to have AI completely run your Etsy shop.

The goal is to figure out which parts of your business require your creativity and judgment — and which parts you can hand off so you can move faster.

If you're an established Etsy seller trying to scale your shop, this is one of those tools I'd start experimenting with now.

Stop Selling "Custom." Start Selling a Reason to Buy

Saying you make custom products sounds valuable—but "custom" alone doesn't give someone a strong reason to purchase.

In this episode, we break down how to take a product people merely want and position it around a need they already have.

Using a custom sign as an example, we'll walk through how a basic product can become an interchangeable first-day-and-last-day-of-school sign, a long-term family tradition, or a personalized classroom schedule that solves a recurring problem.

You'll learn how adding usefulness can:

• Make a purchase easier to justify • Create urgency around when someone needs to buy • Increase the perceived value of your product • Support a higher price • Give you a stronger product to advertise

Because more traffic won't fix a weak offer. Before you focus on getting more people to see your product, make sure you've given them a compelling reason to need it.

Your homework: Look at your product and decide whether it is currently a want or a need. Then ask how you can improve the product—or change the messaging—so it connects to a need that already exists.