Todd Cochrane Founder of Blubrry Podcasting and Rob Greenlee of Libsyn discuss the term Impression that is being used by some in the podcast space over the download as a metric of measurement as laid out in the IAB podcast measurement guidelines document. Are we blowing smoke up media buyers’ butts or in the end is the delta so small it’s a rounding error? That and much more lively discussions.

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The post Is an Impression a Scam measurement? #457 first appeared on New Media Show.