A CMO Confidential Interview with Paul Roetzer, Founder of the Marketing AI Institute and author of Marketing Artificial Intelligence. Paul discusses the rapid growth of the AI business, early impacts on agencies and marketing organizations, why you should be careful using AI with customer interactions, and how things will evolve to handle a "string of actions" versus specific tasks. Key topics include: why you should create an "AI Council" to stay on top of current and future innovations; why he thinks there will be AI Native agencies and AI Emergent agencies and all others will be obsolete; and how creating a roadmap allows you to think through the tech stack, employee capabilities and your partner ecosystem. Tune in to hear tips for interviewing and selecting AI vendors.

#ai #aimarketing #marketingagency

00:00 Introduction to CMO Confidential Podcast

00:39 Meet Paul Reitzer: AI in Marketing Expert

00:42 AI's Impact on the Marketing and Agency World

01:59 Understanding AI's Current State and Future Potential

05:13 Generative AI: Capabilities and Limitations

10:36 AI's Legal and Practical Challenges for Agencies

10:54 The Future of Agencies in an AI-Driven World

32:02 Advice for Agencies and Marketers Navigating AI

32:27 Closing Thoughts and Practical AI Advice

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