In this episode of The Auburn Express, we dive into one of the most pressing questions facing Tiger Nation today: Is Auburn really ready to compete in the Name, Image and Likeness (NIL) era? We’re joined by Malcolm Simmons—high school phenom, Auburn pledge and one of the most talked-about recruitments in recent memory—to get his perspective on how the Tigers stack up against SEC rivals when it comes to NIL resources, relationships and long-term vision.

First, we unpack the current state of Auburn’s NIL infrastructure. What deals are already on the table for Simmons and other incoming players? How do those offers compare to what programs like Alabama, Georgia and Texas A&M are putting together? Our analysis cuts through the noise to reveal the real financial and marketing muscle Auburn can flex right now.

Next, Malcolm Simmons shares his firsthand experience navigating the recruiting circuit under this new landscape. He tells us which booster groups and local businesses have reached out, how Auburn’s staff is preparing him for brand-building, and what the Tigers still need to do to close the gap with national powerhouses. His insight shines a light on how elite prospects weigh NIL factors alongside tradition, coaching and playing time.

Then we debate whether Auburn’s recent strategic hires and fundraising pushes signal a genuine commitment to leading in the NIL space—or if they’re simply playing catch-up. Is the Auburn administration moving fast enough to secure top talent, or are Tigers at risk of being left behind in next year’s cycle?

Finally, we look ahead: What should Auburn’s next moves be to solidify its position? From streamlined compliance protocols to targeted partnerships in Auburn’s vibrant business community, we map out a clear action plan.

Whether you’re a diehard fan or a casual observer, this episode gives you an insider’s view on where Auburn stands in the NIL race—and why this moment could define the Tigers’ competitiveness for years to come. Tune in and find out if Auburn has what it takes to turn potential into podium finishes in the new era of college football.

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