In this episode, we delve into the topic of authenticity on social media and how it impacts hairstylists & educators in the beauty industry. My guest, Hayley, shares her journey from being a triple-booked colorist to retraining as a psychotherapist and back to being a hairdresser with newfound wisdom and insight. Join us as we explore what authenticity truly means, how it applies to hairstylists, the misconceptions surrounding it, and the importance of balancing professional and personal connections with clients on social media.

 

Episode Highlights:

• Hayley's journey in the beauty industry and her shift towards mental health education for hairdressers.

• Understanding the concept of authenticity and being true to oneself in different environments.

• The fine line between sharing personal experiences and maintaining professional boundaries on social media.

• The impact of social media in building connections, communities, and conversations in the hairstylist community.

• Finding your unique voice and brand personality on social media to attract the right clients and foster meaningful relationships.

Authenticity on social media is not a one-size-fits-all concept. It is about finding my true self and connecting with my audience in a way that feels genuine and comfortable for me. Whether it's sharing my interests, experiences, or humor, being authentic can create stronger bonds with clients and fellow hairdressers. 

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