Millennials and Gen Z love authenticity. But is authenticity all it's cracked up to be? Joseph Holmes and Nathan Clarkson investigate and give their takes.

References and resources:

Definition and history: https://plato.stanford.edu/entries/authenticity/

Present debates about authenticity: https://www.psychologytoday.com/us/basics/authenticity

Is authenticity overrated? https://www.psychologytoday.com/us/blog/return-stillness/201909/is-authenticity-overrated

When do people feel most authentic? https://www.sciencedirect.com/science/article/abs/pii/S0092656618302964