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Baskin-Robbins is one of the most recognizable franchise brands in the world, but how much does it actually cost to open one, and do the numbers make sense for franchise owners today? In this video, I break down the Baskin-Robbins franchise startup costs, royalty and marketing fees, and real franchisee sales data so you can see how this brand performs from an investment standpoint. We’ll walk through average unit volumes, top and bottom performers, and why food franchises like this often require scale to generate meaningful cash flow. If you’re considering buying a franchise in 2026 and want a clear, numbers-driven look at whether Baskin-Robbins is a good investment, this breakdown will help you make a smarter decision.
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TIMESTAMPS:
0:00 – How much does a Baskin-Robbins franchise make?
0:26 – What this video will break down
0:49 – Favorite ice cream flavor trivia
1:26 – Baskin-Robbins brand history
2:29 – How Baskin-Robbins pioneered ice cream franchising
3:21 – The 31 flavors concept explained
4:27 – Brand growth and global footprint
4:57 – Total number of locations worldwide
5:43 – Baskin-Robbins franchise startup costs
6:02 – The sales-to-investment ratio explained
6:44 – Franchise fees, royalties, and marketing costs
7:46 – Average unit volume (AUV) data
8:11 – Why food franchises often require scale
9:09 – Lower-cost franchise alternatives
9:31 – Highest and lowest performing locations
9:50 – Best and worst performing regions
10:05 – Moon landing flavor trivia
10:09 – More franchise breakdowns to watch next

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The information presented on this website is based on the most recent Franchise Disclosure Document (FDD) available for each franchise opportunity. For detailed financial representations, please refer to Item 19 of the applicable FDD. 

Note that this information may have changed since publication. We strongly recommend verifying all fees, investment requirements, and franchise offers directly with the franchisor before making any investment decisions.

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