Grab my book Discernment here

Before you ever try to “sell” anything… before you try to impress someone… before you try to win a room — what state are you in? In this segment with Michael Bernoff, we talk about what really happens in the first three minutes of meeting someone. It’s not about scripts. It’s not about charisma. It’s about awareness, outcome, and control. If you want to communicate at a higher level in business, relationships, or leadership — this one is for you. 

Watch the full episode here: 👉https://www.youtube.com/watch?v=psUvtUFJbXA 

Learn more about Michael Bernoff here: 👉 https://www.michaelbernoff.com 

#JeffDudan #MichaelBernoff #CommunicationSkills #LeadershipDevelopment #BusinessGrowth

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👉 Download my book Discernment (free)

You want to be wealthy? It doesn’t start with motivation. It starts with the words you use in your head. In this conversation, Michael Bernoff explains why internal language is the real driver of influence, action, and long-term results. If your self-talk doesn’t create urgency, clarity, and movement, it’s quietly keeping you average. We talk about: Why words shape behavior before strategy ever matters How “triggering” internal language creates momentum The difference between influence and manipulation—with integrity Why most people stay stuck even when they “know better” This isn’t hype. It’s precision. And once you hear it, you won’t unhear it. 

👉 Learn more about Michael Bernoff and his work: https://michaelbernoff.com 

👉 Ready to level up your influence? Text INFLUENCE to 480-800-8051 and mention Unemployable with Jeff Dudan. 

Jeff Dudan's FREE copy of his book

 #Unemployable #JeffDudan #MichaelBernoff #Discernment #Influence #Mindset #WealthBuilding #Leadership #CommunicationSkills #HighPerformance #Entrepreneurship #SuccessHabits

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👉 Grab my book Discernment here: https://podcast.homefrontbrands.com/en-us/discernment 

What actually makes a great franchise system? In this Franchise Friday episode, I sit down with Michael O’Driscoll, Chief Operating Officer and President of Franchising at Homefront Brands, to break down what separates strong, durable franchise systems from the ones that simply look good on paper. We cover why the underlying business must already be proven, why marketing is the lifeblood of franchising, how leadership and culture impact long-term success, and the real differences between emerging and mature franchise brands. If you’re considering franchising—or already own one—this is about doing the homework and understanding exactly what you’re investing in. This is Franchise Friday. 

Learn more at: https://homefrontbrands.com 

#FranchiseFriday #FranchiseOpportunities #FranchiseBusiness #EntrepreneurLife #BusinessOwnership #InvestInYourself #WealthBuilding #CashFlowBusiness #HomeServicesBusiness #ScalableBusiness #BusinessLeadership #EntrepreneurMindset #PassiveIncomeIdeas #SmallBusinessGrowth #HomefrontBrands #JeffDudan #MichaelOdriscoll

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Grab Jeff Dudan’s book Discernment  

Most “everyday” brands don’t lose because they’re bad… they lose because they’re forgettable. In this episode of Unemployable, Jeff Dudan sits down with Brittany Hodak—author of Creating Super Fans and creator of the SUPER framework—to break down how service businesses (home + property services included) can stop competing like commodities and start building real advocacy. You’ll hear why “being great at the job” is just the floor, how small experience decisions change referrals, and why the brands that win are the ones people remember—and recommend. What you’ll learn: What a “super fan” actually is (and why it’s bigger than referrals) Why apathy is the silent killer for service brands The SUPER framework: Story, Understand, Personalize, Exceed, Repeat How experience beats price in crowded categories Why trust + word of mouth matter even more in the age of AI Learn more from Brittany: Masterclass Website: https://brittanyhodak.com About Brittany Brittany is the author of Creating Super Fans and a keynote speaker helping brands build loyalty and advocacy through intentional experience design. 

Download Discernment here 

Learn more about Jeff Dudan 

HOMEFRONT BRANDS

#CustomerExperience #BrandLoyalty #SuperFans #WordOfMouthMarketing #ReferralMarketing #HomeServices #FranchiseBusiness #SmallBusinessGrowth #ServiceBusiness #MarketingStrategy #BusinessLeadership #Entrepreneurship #BrandStrategy #CustomerRetention #UnemployablePodcast

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Grab Jeff’s book Discernment: https://podcast.homefrontbrands.com/en-us/discernment 

What if your best sales strategy isn’t “being better”… it’s being more honest? Jeff sits down with Todd Caponi (author of The Transparency Sale) to break down why imperfect reviews convert better than perfect ones, why sales lost its “service” roots, and how radical transparency helps you win faster — or lose faster (and save months of wasted time). 

You’ll also hear Todd’s Four Levers Negotiating framework (volume, cash timing, commitment length, predictability) and why old-school negotiation games won’t scale in a world where AI and information expose everything. If you lead people, sell anything, negotiate deals, or build trust for a living… this episode will sharpen your edge. 

Todd Caponi: Website: https://toddcaponi.com Podcast: https://saleshistorypodcast.com 

LinkedIn: https://www.linkedin.com/in/toddcaponi/ Instagram: https://www.instagram.com/saleshistorian/ X: https://x.com/saleshistorian 

Learn more about Jeff: https://jeffdudan.com HomeFront Brands: https://homefrontbrands.com 

Grab Discernment again: https://podcast.homefrontbrands.com/en-us/discernment 

#UnemployablePodcast #JeffDudan #ToddCaponi #TransparencySale #SalesTraining #SalesLeadership #B2BSales #Negotiation #NegotiationSkills #TrustInSales #SalesPsychology #RevenueGrowth #Leadership #Entrepreneurship #BusinessGrowth

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Grab Jeff Dudan’s book Discernment

 Duck fat fries and real franchise talk. Jeff Dudan sits down with The Designery owner Rebecca Merola in Quakertown, PA for a “Fries with Franchisees” conversation on what franchising actually is (and what it isn’t). Rebecca shares why the initial leap from a steady paycheck is the hardest part, why not all franchises are created equal, and the one step that protects you from making the wrong decision: validating with current franchisees. If you’re coming from corporate and wondering whether your skills translate, this segment will flip that switch. Watch the full Heroes on the Homefront episode to see Rebecca’s showroom, her community impact, and why she’s becoming a trusted name in Quakertown. 

Links: Grab Jeff Dudan’s book Discernment: https://podcast.homefrontbrands.com/en-us/discernment Learn more about Jeff Dudan: https://jeffdudan.com Learn more about Homefront Brands

#JeffDudan #HeroesOnTheHomefront #FriesWithFranchisees #HomefrontBrands #TheDesignery #RebeccaMerola #Franchise #Franchising #FranchiseOwner #BuyAFranchise #FranchiseOpportunities #Entrepreneurship #SmallBusiness #BusinessOwner #WomenInBusiness #CareerChange #LeavingCorporate #PropertyServices #HomeServices #KitchenDesign #BathDesign #ClosetDesign #QuakertownPA #BusinessGrowth #Leadership

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Grab Jeff Dudan’s book Discernment → https://podcast.homefrontbrands.com/en-us/discernment 

What if the real business superpower isn’t charisma, hustle, or being “the smartest in the room”… but being coachable? In this episode, Jeff sits down with Dustin Hillis (author of Capacity) to talk about: Why coachability separates high performers from everyone else The Chick-fil-A hiring “tests” that reveal humility (and why it works) How to reverse-engineer growth: revenue → people → activity → daily execution Delegation the right way (the “99% rule”) The hidden cost of “low-value” tasks when your goals demand higher leverage Building big without losing what matters most: boundaries, family, and mission-first leadership What Dustin’s building now in AI safety + defense-tech (and why it’s purpose-driven) Want more conversations like this? 

Subscribe and share this with a business owner who’s ready to scale with systems, not stress. Download Discernment here → https://podcast.homefrontbrands.com/en-us/discernment 

Links (resources + guests) Learn more about Jeff Dudan: https://jeffdudan.com 

Dustin Hillis: https://dustinhillis.com/ 

Capacity (Amazon): https://www.amazon.com/Capacity-Building-Your-Business-Bigger/dp/1637748035 

Capacity book page: https://capacity.dustinhillis.com/ 

SafeSpace Global: https://safespaceglobal.ai/ 

Tough Stump Technologies: https://toughstump.com/ 

#Unemployable #JeffDudan #BusinessLeadership #Entrepreneurship #Scaling #Delegation #Systems #CompanyCulture #Coachability #ChickfilA #AI #SafetyTech #BusinessGrowth #LeadershipDevelopment #MissionDriven

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Download Jeff Dudan's Book here for FREE! 

The CEO of Homefront Brands Jeff Dudan sits down with Matt & Alicia Heck, owners of Top Rail Fence (Tampa, FL), for "Fries with Franchisees" segment at Sparkman’s Wharf. They share what they wish they knew before buying a franchise, how they evaluated options, and why the franchise model accelerated their “speed to first dollar”—from day-one systems like a website and proven playbooks, to real support that made them feel like partners, not numbers. If you’re considering business ownership in your next season, this is the framework to hear. 

Watch the whole episode here

Learn more about Homefront Brands

Learn more about Jeff Dudan

#HeroesOnTheHomefront #FriesWithFranchisees #JeffDudan #HomefrontBrands #TopRailFence #Franchise #BusinessOwnership #Entrepreneurship #SmallBusiness #Franchise #Franchising #FranchiseOwner #Franchisee #FranchiseLife #BusinessOwnership #BuyAFranchise #Entrepreneurship #SmallBusiness #SmallBusinessOwner #LocalBusiness #FamilyBusiness #Legacy #LegacyBuilding #FinancialFreedom #WealthBuilding #AssetBuilding #Diversification #DueDiligence #Leadership #HomeServices #Fencing #FenceCompany #HomeImprovement #ServiceBusiness #Systems #Support #SpeedToRevenue

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A FREE COPY OF JEFF'S Book Discernment

Visit: https://JeffDudan.com 

If you run a business that lives on leads, quotes, and callbacks… this conversation could change your revenue. In this episode, I sit down with marketing and customer experience expert Jay Baer to talk about the advantage most small businesses keep missing: speed. Not just speed to close — speed to respond. We get into why “first contact” sets the tone for the entire relationship, the difference between being fast and being too fast, and how word-of-mouth actually works in the real world (hint: “competent” doesn’t create conversations). We also talk talk-triggers — the simple operational choices that turn customers into volunteer marketers — plus what AI is changing (and what it can’t replace): the human touch. If you want more leads, better close rates, and customers who actually stick… start here. Subscribe for more episodes built for business owners who want real-world tactics they can use immediately. 

A FREE COPY OF JEFF'S Book Discernment

Visit: JeffDudan.com 

Learn more from Jay Baer: 

🔗 Official website: https://www.jaybaer.com 🔗 Talk Triggers book & strategy: https://www.talktriggers.com 

🔗 YouTube channel: @JayBaer 

#Entrepreneurship #SmallBusiness #BusinessGrowth #Leadership #CustomerExperience #SalesStrategy #LeadGeneration #MarketingStrategy #WordOfMouthMarketing #ReferralMarketing #RevenueGrowth #ScalingBusiness #OperationalExcellence #CustomerFirst #SpeedMatters #BusinessOwners #ModernBusiness #HumanCenteredLeadership #AIInBusiness #JayBaer #JeffDudan

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A FREE COPY OF JEFF'S Book Discernment Find Out More About Jeff Dudan at https://www.jeffdudan.com 

👉 Thinking about franchising as a path to wealth? Subscribe and watch this week’s Franchise Friday—you don’t want to miss this one. We talk about franchising a lot on this channel—and for good reason. We believe franchising is one of the greatest wealth-creation vehicles in this country… maybe even the world. In this episode, I sit down with Troy Hazard, and we have an honest conversation about where franchising is headed—and what too many brands have gotten wrong over the last few years. We break down: Why relationship beats product every time in franchising How post-pandemic franchising has drifted from its roots What emerging franchisors must get right to truly support owners Why the leader you choose matters more than the sector you pick How real franchising is about outcomes—for families, not just numbers If you’re exploring franchising, already own a business, or care about building real, durable wealth—this conversation will change how you think about it. 👉 Watch now and rethink what franchising is really about. Learn more about Troy Hazard 

 👉 If this conversation resonates, subscribe to the channel and join us every week for Franchise Friday. 

Start your own business today! Join us! Homefront Brands

 #Franchising #FranchiseBusiness #FranchiseOwnership #FranchiseAdvice #BusinessOwnership #Entrepreneurship #WealthBuilding #GenerationalWealth #Leadership #SmallBusiness #JeffDudan #TroyHazard #HomefrontBrands #HazardAdvantage

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