When the market falls, traditionally this would be the most opportune time to buy what's on sale with the hopes that it goes up in the future, but is it still a good idea considering the recent market volatility? Edelman Financial Engines wealth planner Jason Cowans joins Jean and Soledad to talk about the possible risks and rewards of buying the dip.

Dollar Cost Averaging does not assure a profit or protect against a loss in a declining market. For the strategy to be effective, you must continue to purchase shares in both up and down markets. As such, an investor needs to consider his/her financial ability to continuously invest through periods of low price levels.

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