Who is MP Glassworthy? That’s just the question MP Glassworthy Flower, a company that specializes in high-potency flower, wants you to ask. Like Captain Morgan or The Most Interesting Man in The World, MP Glassworthy is a fictional mascot, complete with a detailed back story, wardrobe, and actor who plays the role. We talk to Eric Spitz, the CEO of C4 Distro, who dreamed up the character based on his experience in the microbrewing industry.

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