Welcome all to IS PHARMACOLOGY DIFFICULT Podcast ! I am Dr Radhika Vijay, in today's episode I will telling you about G-Protein Coupled Receptors (GPCRs). They belong to large family of cell membrane receptors. They are found on effectors like enzymes, channels and transporters through GTP activated proteins (G Proteins). Finally they lead to response generation. Diagrammatically, GPCR is a membrane spanning heptahelical molecule, there are 3 extracellular and 3 intracellular loops. Agonist binding site lies in between helices near the extracellular face. Intracellular end binds G Proteins, where they are floating and have a domain in the cytosol. GPCR are heterotrimeric in composition, possess alpha, beta and gamma subunits. Whenever activated, alpha subunit detaches from rest two, it also has GTPase activity, GDP is displaced with GTP. The dissociated alpha subunit activates or inhibits the effector. Beta and gamma subunits also perform some function. There are different G Proteins on the basis of alpha subunits, Gs, Gi, Go, Gq. One receptor can utilise more than one G Protein, this is known as "Agonist Pleotropy". Then I will give many examples as an evidence of this characteristic. A receptor can utilise different biochemical pathways in different tissues. Then next I will throw light on detailed mechanism of action of GPCR via different subunits, time essence of the activated/inhibited state etc. Telling everything stepwise, slowly, organised manner, I will talk about Regulator of G Protein signalling (RGS). With this important information, I will halt my conversation for the episode, till next parcel of talks in continuation of this session, do follow me here, do rate and review on ITunes, Apple podcasts, stay tuned, stay enlightened, thank you!!