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Episode Highlights:

Join Uwe Melichar and Evelio Mattos as they delve into sustainable packaging, debunking myths and exploring industry trends. Gain valuable insights into the complexities of designing for sustainability, including the limitations of 'paperization' and the importance of holistic approaches.

Key Insights

* Effective sustainable packaging involves more than material substitution; it requires understanding the entire lifecycle and environmental impact.

* Consumer education is crucial for making informed decisions about sustainable packaging choices.

* While 'paperization' is trending, it may not always be the most sustainable option for all applications.

* Reusable packaging systems, as seen in Europe for glass bottles, offer significant waste reduction benefits.

* The future of packaging leans towards designs that are reusable or recyclable, driving innovation in materials and waste reduction.

Connect with our guest:

Uwe Melichar: https://www.linkedin.com/in/uwe-melichar-b4ba781/

Connect with our host:

Evelio Mattos: https://www.linkedin.com/in/eveliomattos/