After Texas Tech’s latest loss, critics are once again asking the same question: Is the Big 12 in trouble? In this episode of First and 16, we dive headfirst into the national narrative surrounding the conference’s future.

We break down why the Texas Tech loss sparked renewed doubt, examine whether those concerns are actually valid, and look at the broader perception problem the Big 12 continues to face. Then, we flip the script — analyzing why the future of the league may be far brighter than people think, from incoming programs and competitive depth to long-term stability and opportunity.

Is this the beginning of the end — or the start of something stronger? Let’s talk Big 12 football.

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