WorklifeIndia

Is the streaming revolution changing Bollywood?


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Remember the times when you planned your day such that you could catch your favourite show on television? If you missed an episode, you would call others to fill you in. Streaming services and video-on-demand have changed all that. We now consume content on web series, television shows and films anytime and anywhere we like.

How does content differ across different platforms? And how is the rise of streaming impacting Bollywood and the traditional platforms like movie theatres?

#WorklifeIndia asks how the streaming revolution is changing viewing habits in India, home to one of the world’s most dynamic entertainment markets.

Presenter: Devina Gupta

Contributors: Kamal Gianchandani, CEO, PVR Pictures; Gourav Rakshit, COO, Viacom18 Digital Ventures; Richa Chadda, Bollywood actor

Photo: Man watching a tablet with headphones Credit: Getty Images

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