Is there a genuine need for your idea? Can you know the answer to this question before you write the first line of code, and how important is it to know? Yes and very says our guest for this episode of CTO Studio.

Vidya Dinamani is the co-founder and principal of Product Rebels, a company that works with product leaders, founders and product teams at any level. She is also an advisor and partner with Lash, a start-up I have also joined as a partner and advisor.