A surprising amount of what looks like a money problem is actually something else wearing a money costume. Tim shares a story from his early touring days, when a tour manager's blunt question — "Is this about the money, or is it something else?" — cut through a negotiation in under a minute. He applies that same question to financial planning, using the common example of someone wondering if they're saving enough for retirement: the real issue often isn't the math, it's an unresolved question about priorities. Tim walks through a framework for looking past the numbers to identify what you actually want, then reframing that priority as a matter of identity rather than obligation — a shift that makes it far easier to stick with a plan.

One Key Takeaway: Before assuming a financial question is just a matter of getting the numbers right, ask whether there's a deeper question hiding underneath it.

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