Is Veterinary General Practice Dying? On this week’s Veterinary Viewfinder, veterinarian Dr. Ernie Ward and credentialed veterinary technician, Beckie Mossor, MPA, RVT, ask the question many teams are whispering. Routine wellness is slipping while urgent and ER traffic rises.

The hosts dig into what is driving the shift: cost sensitivity, weekday access barriers, and changing client expectations after COVID. They explain why prevention must mean more than vaccines and a fecal test, and how to reframe value around early disease detection, chronic care, and client outcomes.

Our hosts discuss some practical fixes you can try: add short sick-visit blocks without disrupting the schedule, pilot limited urgent-care hours, rotate doctors to conserve energy, and coach teams for tougher conversations and better handoffs.

They also share ways to keep pets from “ping-ponging” across town by coordinating with nearby clinics.

The goal is not to turn back the clock. It is to meet current demand while keeping general veterinary medicine strong, margins healthy, and staff morale intact.

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