We recorded a regular Shtark Tank conversation with Tuvia Eisenman—about sales, chessed, and life in Israel.

Then the war broke out.

Tuvia was called back to reserve duty, and he joins us now from his IDF base with an emergency update. He walks us through the past few days, shares what it’s like on the ground in the Jordan Valley, and offers powerful reflections on what soldiers and their families are facing right now.

After the update, we return to the original conversation, recorded just days earlier. Tuvia shares how a yeshivish kid from Passaic ended up serving in the IDF, building a sales career in Israel, and using those skills to raise millions for nonprofits around the world. We talk about the art of listening—how it drives both sales and parenting—and how he balances intense frontline experiences with raising a family and living a life of purpose.

We also dive into the world of nonprofit marketing and fundraising. Tuvia offers a frank take on why most campaigns fall flat, how organizations can do better, and why peer-to-peer giving—though messy and personal—is actually one of the frum community’s greatest strengths.