Natasha Popek-Konieczko is a Toronto based interior designer and the principal of Common Good Studio. Born in Newmarket and raised in Mississauga, Ontario, she grew up in a creative environment that prioritized imaginative play. Her upbringing, influenced by her father’s machinery business and her mother’s independent professional style, fostered the entrepreneurial spirit that defines her career today.

Natasha’s academic background includes a double major in Anthropology and Art History from McGill University. This foundation provides a unique lens for her practice, driving a curiosity about cultural environments and human behavior. Before specializing in design, she gained experience in media strategy at OMD and spent a year backpacking through South America in 2007.

In 2009, she transitioned to interior design at Sheridan College. She contributed to the custom Templar Hotel early in her career and spent the next decade specializing in commercial design. Her portfolio includes retail rollouts for H&M, hospitality spaces for Burgers Priest and Smokes Poutine, and large scale residential developments in San Francisco.

Natasha launched Common Good Studio during the pandemic. A defining moment for the firm was the transformation of The Beach Motel in Southampton, Ontario, a project she discovered on Instagram. Her research based approach and ability to deliver high level design within feasible budgets have led to a diverse portfolio, including the plastic free grocery store Bare Market, restaurants, and medical clinics. Outside the studio, Natasha is an avid outdoorswoman who enjoys hiking the Bruce Trail and backcountry camping in Temagami

⁠Common Good Studio⁠

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⁠⁠⁠Fox Whyte Landscape Architecture & Design⁠⁠

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⁠⁠Issued For Construction⁠⁠