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For the next year, Iowa is a Cyclone state. In the annual CyHawk face-off, the Iowa State University Cyclones beat the University of Iowa Hawkeyes and all the bragging rights that come with it. How'd they do it? It was the uniforms. Their head of equipment breaks down the entire process and explains how they're made, and how player heads are digitally scanned to custom-fit their helmets.
Jon Sedgwick, Director of Equipment Operations for Iowa State University Athletics, said the uniform design process takes up to two years to complete. Collaborating closely with Nike, Sedgwick shares how details like color schemes and fabric materials are carefully chosen to not only enhance performance but also ensure that the team looks sharp on the field. He adds, “If you look good, you play good,” emphasizing how the right gear boosts players’ confidence. He's not wrong, research actually backs this claim, which is a topic for another time.
See the video and photos: https://iowapodcast.com/jonathan-sedgwick-ISU-uniforms
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3232 ratings
For the next year, Iowa is a Cyclone state. In the annual CyHawk face-off, the Iowa State University Cyclones beat the University of Iowa Hawkeyes and all the bragging rights that come with it. How'd they do it? It was the uniforms. Their head of equipment breaks down the entire process and explains how they're made, and how player heads are digitally scanned to custom-fit their helmets.
Jon Sedgwick, Director of Equipment Operations for Iowa State University Athletics, said the uniform design process takes up to two years to complete. Collaborating closely with Nike, Sedgwick shares how details like color schemes and fabric materials are carefully chosen to not only enhance performance but also ensure that the team looks sharp on the field. He adds, “If you look good, you play good,” emphasizing how the right gear boosts players’ confidence. He's not wrong, research actually backs this claim, which is a topic for another time.
See the video and photos: https://iowapodcast.com/jonathan-sedgwick-ISU-uniforms
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