FULL SHOW NOTES
https://podcast.nz365guy.com/164

• Peter Linke talks about the place he lives in and how he spends his time when he’s not working. 
• Talks about the Orlando Microsoft Ignite event – how great the event was 
• A discussion about the history of Peter’s company 
• Peter’s journey to becoming an ISV 
• Discussions about the product lineup they have now 
• Peter’s career as an ISV and how did he start from being an ISV to becoming a CEO 
• Explained what a team service is and what they are building in team service that they were able to sell – time tracking solution 
• What is proMX AG, how did it start and the evolution to where they are today 
• How has proMX AG adopts changes, and how they ensure that their business is aligned 
• Talks about how they plan out their marketing strategy to rise above the competition  
• How they get partners to promote their product? 
• What are the four solutions they have built?  
• Introduction to PSA 
• How Peter handles selling their products internationally, for instance, doing transactions from a currency perspective 
• The process of how they train their partners in remote locations 
• How they handle the 24/7 support in different Time Zones 
• The key lessons he has learnt in this Industry  
• Three points he wants to recommend to people starting an ISV business 
• Talks about selling software as an ISV and do they have trained salespeople  
• The timeframe and how quickly do they move to this sale cycle 
• Talks about co-sell, how Peter see success with co-sell content 
• The challenges ISV’s have and the ability to protect their intellectual property – anything special around preventing the unauthorized use of their IP 
• Peter’s advice to new ISV’s about working with Microsoft and what should they do to foster a great relationship with Microsoft

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