It is a Real Job, Dad

Frannie runs Elevate Her Marketing, a Facebook & Instagram advertising agency that helps online course creators elevate their businesses and lives. She’s passionate about having a freedom-based lifestyle and helping others achieve the same, whatever that might mean for them — traveling full time, having more time for their kids, or spending half their week surfing! 

Today on It is a Real Job, Dad:

• Tips for remotely working abroad & how to build community
• How Frannie manages her team and grows her business from Portugal
• Why you want to create SOPs early on in your business
• Building your work culture when your team is remote 
• Tangible tips for creating a remote business
• What to consider with outsourcing and investing in yourself
• Lessons from Cinderella (starring Brandy!) on pursuing a new idea

Follow Frannie:

• Instagram: @elevatehermarketing 
• Website: elevatehermarketing.com 
• Freebie: Plan Before You Pay Cheatsheet

Connect with Allison:

• Instagram: @allisoneconway 
• Website: sealevelagency.com

This show is produced by Soulfire Productions

Rache Araja - De Luna is the web designer, developer, and educator behind Squarestylist. She creates courses & templates for fellow designers and business owners to push the creative boundaries of Squarespace. She constantly creates features that used to be impossible or unthinkable in Squarespace. She developed her flagship program, Standout Squarespace, to help fellow designers learn the code, create the unexpected and charge with confidence.

Today on It is a Real Job, Dad:

• Why Rachell started Squarestylist & helping designers code in Squarespace 
• The first steps to take in getting started in your design business
• Invest and dedicate time to learning new skills
• Making time for the goals you set
• Networking and looking for opportunities to introduce something new
• Immersing yourself in inspiration for creativity
• Lessons from the song “Listen” from Dreamgirls

Follow Rachell:

• Instagram: @theartistscientist 
• Website: standoutsquare.space ; squarestylist.com

Connect with Allison:

• Instagram: @allisoneconway 
• Website: sealevelagency.com

This show is produced by Soulfire Productions

Today, Allison unpacks how to be a responsible traveler and show respect for the culture of the place you are visiting. She talks about understanding your privilege as a tourist, and the basics you want to know before traveling to a new country.

Today on It is a Real Job, Dad:

• How to recognize your privilege as a tourist
• Top ways tourists disrespect cultures
• Learning basic language of the country you are visiting
• Showing respect to the culture by knowing customs
• The willingness to be wrong & unlearning stereotypes
• Knowing when to interact with locals
• Lessons from “One Last Time” from Hamilton

Connect with Allison:

• Referenced episode: A Hawaii Native’s Look At Tourism & Identifying Your Zone of Genius with Sarah Del Castillo
• Instagram: @allisoneconway 
• Website: sealevelagency.com 

This show is produced by Soulfire Productions

Alex Fasulo is a freelancing advisor, full-time freelance writer, host of the Freelance Fairytales podcast, and best known for having earned over $1 million dollars through the freelancing site of Fiverr. Today she manages Alex Fasulo LLC, a side hustle and digital nomad brand that helps individuals make money online, quit their 9-to-5s, and find their purpose in life.

Today on It is a Real Job, Dad:

• Why Alex pursued freelance writing & advice for building your portfolio
• Embracing all opportunities when starting your business
• Using Fiverr and Upwork for discovering and enhancing your skills
• The client acquisition process on Fiverr & creating your questionnaire
• Lessons on ‘doing the hard thing’ from A Chorus Line 

Follow Alex:

• Instagram: @alexandrafasulo 
• Website: https://alexfasulo.com 
• Podcast: The Freelance Fairytales
• YouTube: Alexandra Fasulo
• Facebook Group: Freelancing Mentorship with Alexandra Fasulo

Connect with Allison:

• Instagram: @allisoneconway 
• Website: sealevelagency.com

This show is produced by Soulfire Productions

Get ready to turn your shame into your superpower! In today’s solo, Allison vulnerably shares the inner battle she’s faced most of her life, and how reframing it allowed her to access her authenticity and genius.

Today on It is a Real Job, Dad:

• What Allison’s most ashamed of & how she’s healing it
• Reframing her mindset around having ADHD and executive dysfunction
• What authenticity means for you & creating content around it
• What’s possible for your life & career when you release shame 
• Lessons from “Don’t Rain On My Parade” from Funny Girl

Resources:

• Rachel Luna: @girlconfident 

Connect with Allison:

• Instagram: @allisoneconway 
• Website: sealevelagency.com 

This show is produced by Soulfire Productions

Sarah Del Castillo is a social media and business strategist, designer, and educator who helps other women start and grow their businesses. As a Hawaii native, Sarah shares her knowledge on the impact of tourism in Hawaii, how the high cost of living is pushing locals out, and the deep disconnect between the state of Hawaii and the Hawaiian people. Sarah also shares how her company scaled to multiple 6 figures in under a year, along with her insight on networking, developing your zone of genius, and saying “yes” to opportunities when you’re growing your business.

Today on It is a Real Job, Dad:

• Socio-economic & socio-cultural impacts of tourism on Hawaii
• How local families get pushed out due to high cost of living
• How the pandemic affected the environment of Hawaii 
• The values of Hawaiian’s & their respect for the people and land
• The disconnect between the state of Hawaii & the Hawaiian people
• Networking and learning to communicate your value in business
• Clarify your ideal client & zone of genius by saying “yes” to opportunities 
• Takeaways from “The Greatest Showman”

Follow Sarah:

• Instagram: @thesimpleflourish 
• Website: thesimpleflourish.com 

Connect with Allison:

• Instagram: @allisoneconway 
• Website: sealevelagency.com 

This show is produced by Soulfire Productions

In today’s solo episode, Allison breaks down how she went from offering her services for free to landing $30,000 contracts.

Today on It is a Real Job, Dad:

• What you will gain by offering free services
• Steps to go from offering free services to charging $3,000+
• What to do when you are receiving price objections
• Why you don’t want to discount your services
• How risk and confidence play a role in raising your prices
• Lessons on gratitude from Hairspray

Connect with Allison:

• Instagram: @allisoneconway 
• Website: sealevelagency.com 
• Referenced episode: Sales Mastery: Shut The F*ck Up and Listen with Sheena Works

This show is produced by Soulfire Productions

There’s nothing wrong with wanting to achieve at the highest level, unless it comes at the expense of your health and harmony.

On the surface, Kelly had it all together. She had been running a successful network marketing business for more than a decade and was highly respected in the field. But on the inside, she was struggling. She had become so addicted to achievement that she was neglecting her relationships and her health. And that’s when her body forced her to stop.

Creator of the Peaceful Performer Movement, she knows that it is possible to live a life of both peace and profit and she is here to share it with as many women as possible!

Today on It is a Real Job, Dad:

• What it means to have a “whole human” business approach
• Being in hustle vs. inspired work and flow
• Developing self-awareness & challenging the way you think
• Diversifying your environment & who you learn from
• Stretch your identity by challenging yourself to take new steps
• Kelly’s awakening during her solo trip to Sedona, AZ
• Expand your life by expanding your mind & experiences
• Lessons from the song “Defying Gravity” from Wicked

Follow Kelly:

• Website: www.kellybrockco.com 
• Instagram: @kellybrock 
• Signature program - Peaceful Performer Mastery
• Free Resource Library: kellybrockco.com/resource-library 

Connect with Allison:

• Instagram: @allisoneconway 
• Website: sealevelagency.com 

This show is produced by Soulfire Productions

Meg Baker is the founder of Meg K and Co, a hiring agency for conscientious online business owners. She makes hiring easy, fun, and inclusive. Meg and her team focus on social justice and anti-racism in their hiring and business practices. In her free time, Meg loves taking her Puggle, Lucy to the dog beach on Lake Michigan in Chicago, and going on walks to the nearby coffee shop with her husband, Alex, and daughter, Eleanor. Megan also is a fluent speaker of French and loves everything linguistics and learning languages. 

Today on It is a Real Job, Dad:

• Kolbe A Index for hiring and training your team
• How early entrepreneurs should approach hiring 
• Bringing the masculine and feminine energy into your hiring process
• Tips for creating a job application & hiring a contractor
• Weighing an applicants’ hard/soft skills & creating paid assessments
• Diversifying your team
• Takeaways from the musical “In The Heights” 

Follow Megan:

• Instagram: @megkco 
• Website: megkco.com

Connect with Allison:

• Instagram: @allisoneconway 
• Website: sealevelagency.com 

This show is produced by Soulfire Productions

Today, Allison is unpacking the advice she hears frequently in the online business community, why it’s bullsh*t, and what you really need to hear instead.

Today on It is a Real Job, Dad:

• Why “all you have to do is believe in yourself” is B.S. advice
• Changing your mindset around scarcity
• Success doesn’t just “happen”
• Business coaches that don’t give actual advice
• What prevents us from becoming successful
• How to combat hustle culture
• Takeaways from the song “You Will Be Found” from Dear Evan Hanson 

Connect with Allison:

• Instagram: @allisoneconway 
• Website: sealevelagency.com 

This show is produced by Soulfire Productions