Neil dives into the essential role of marketing for anyone looking to start or grow their tutoring, teaching, or coaching business. Drawing from a recent conversation with a friend contemplating entrepreneurship as an electrician, Neil emphasises that operations can only begin once you have customers, making marketing the crucial first step. He addresses the common discomfort many feel about self-promotion, encouraging listeners to overcome their fears and recognise that marketing is not a dirty word, but rather a vital means of connecting with those who need their unique skills and insights. With a blend of personal anecdotes and practical advice, Neil inspires his audience to step out of their comfort zones, share their expertise, and ultimately serve their communities better.

KEY TAKEAWAYS

1. Marketing is Essential: Before any operations can take place in a business, marketing must happen first. It's crucial to let potential customers know you exist, as without awareness, your skills and services cannot be utilised.

2. Overcoming Discomfort: Many people feel uncomfortable promoting themselves due to fears of being perceived as arrogant. However, embracing this discomfort is necessary to connect with those who need your help and to avoid remaining invisible in your field.

3. Understanding Your Tribe: Identify and engage with your "tribe"—the people who need your unique skills and insights. By showing up for them and sharing your expertise, you can make a significant impact on their lives.

4. The Value of Your Work: Recognise that the money you earn is a reward for the value you provide. If you enjoy your work and help others, it's not only acceptable but essential to market yourself and your services.

5. Consistency is Key: Regularly communicate what you do and how you can help others. Make it a habit to promote your services daily, whether through social media, ads, or personal outreach, to ensure that those who need your help can find you.

BEST MOMENTS

"Marketing is what happens first. Always. There's no point in being a reliable and excellent electrician if nobody knows you exist."

"If you're too cowardly to trust in your own skills and your own integrity, what will the next 10 years be like for you?"

"The money is the silent reward for a job well done."

"If marketing yourself and your business makes you uncomfortable, you have a choice. You can cower in the face of that discomfort, or step up."

"For heaven's sake, go out and tell someone what you do today, and then do it again tomorrow."

VALUABLE RESOURCES

www.Neilcowmeadow.com

[email protected] 

HOST BIO

Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!