If you’re looking for a fascinating drink that combines history, craftsmanship, and a bouquet of flavors, Italian Vermouth is a must-discover gem. And if you want to understand vermouth’s origins and why it’s so closely tied to Italy—and specifically the city of Torino—you need to hear the story that global sommelier and vermouth expert Martina Doglio Cotto shared with me on today' podcast episode. So what exactly is Italian Vermouth? Martina describes vermouth as a “liquid perfume,” an aromatic, drinkable elixir infused with herbs, spices, and botanicals. It’s technically a fortified wine but vermouth is much more than just a beverage. It’s a sensory experience, deeply rooted in the history and culture of Torino, the elegant northern Italian city where it was born.