It's a Numbers Game

Welcome to the thirteenth episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling and Adam Morris.

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips and tricks, the dos and don'ts to achieve MSP financial growth.

This episode is packed with value from our guest, Lodewijk "Louis" Veldhuijzen founder of MSP Launchpad.

Get to learn more about two of the most powerful 'three-letter' abbreviations in the MSP market, PPC (Pay Per Click) and SEO (Search Engine Optimization). Louis guides us clearly through the differences, what ROI to expect, when to use and how much to spend.

We also talk about how the MSP status affects PPC and SEO, exploring topics such as geography, maturity of sales and delivery capabilities.

Connect with Lodewijk "Louis" Veldhuijzen on LinkedIn by clicking here - linkedin.com/in/lodewijk-veldhuijzen

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/

We look forward to catching up with you on the next one. Stay tuned!

Welcome to the twelfth episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling.

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips and tricks, the dos and don'ts to achieve MSP financial growth.

In this episode, we are joined by investment director Nicholas Ashford from Zenzero.

Nicholas and Daniel chat about the Zenzero M&A journey so far, starting with Nicholas's background.

We learn about the Zenzero preference to fully integrate acquisitions and the impact this has on onward valuation and experience for all stakeholders.

A fascinating insight into an investor and acquirers' approach to the MSP market.

Connect with Nicholas Ashford on LinkedIn by clicking here - linkedin.com/in/nicholasashford

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/

We look forward to catching up with you on the next one. Stay tuned!

Welcome to the eleventh episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling and Adam Morris.

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips and tricks, the dos and don'ts to achieve MSP financial growth.

In this episode, we talk with Chris Timm, an MSP Business Coach and the author of PSA Profitability.

This episode revolves around the top three (3) PSA mistakes:

1. Not choosing your PSA correctly.

2. Not using all of the features that your PSA platforms offer.

3. Bad data and time entries.

Chris, Adam, and Daniel chat through the mistakes and how to avoid them so definitely worth a listen!

Get to know Chris Timm and PSAs by reading his recent book at psaprofitability.com

Connect with Chris Timm on LinkedIn by clicking here - https://www.linkedin.com/in/christimm

Connect with Adam Morris on LinkedIn by clicking here - https://www.linkedin.com/in/adamcmorris

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/

We look forward to catching up with you on the next one.

Stay tuned!

Welcome to the tenth episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling special guest, Mike Knight.

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, tips, and tricks, and dos and don'ts to achieve MSP financial growth.

In this episode, we talk with Mike Knight, whose day job is writing content for a private group of MSPs however today we explore NPS – Net Promoter Score, a topic Mike has written a white paper on.

Mike explains in great detail what an NPS is, how best to measure it, and crucially how mastering this number can help MSPs increase referrals, reduce attrition and grow their profits.

We also explore how NPS compares with CSAT and the actionable insights possible from

measuring both.

Get in touch with Mike's content ideas and writing niche by clicking – mklink.co.uk

Connect with Mike Knight on LinkedIn by clicking here - linkedin.com/in/mikeknightmklink

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/ We look forward to catching up with you on the next one. Stay tuned!

Welcome to the ninth episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling & Adam Morris.

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips and tricks, the dos and don'ts to achieve MSP financial growth.

In this episode, we talk with John Snead, Chief Executive Officer of Danescor, an off-market exchange facilitating M&A (Mergers & Acquisitions) transactions and fund raisers in the mid-market.

We talked about the past, present, and future of MSP mergers and acquisitions.

John highlighted how the MSP space has grown predominantly over the last 20 years due to the evolvement of recurring revenue, offering certainty of income for the buyer.

We looked a great case study for the market; Content+Cloud, whose acquisitions included IT Labs, Content & Code, starting with an in-territory buy and build model, then adding cross-sell, with SharePoint services and finally cross-territory with their acquisition by Advania.

We also explored cross-sell business opportunities, such as telecoms including the advent of Teams, websites and finally accounting, referencing the historic separation of Accenture from Arthur Andersen.

A top tip from John was to build the business for the best buyer, not all buyers, as they will pay the most money as it will be worth more to them.

And finally, you can only sell it once, unless you buy it back, before you sell it again!

Learn more about Danescor here – https://danescor.com/

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/

We look forward to catching up with you on the next one. Stay tuned!

Welcome to the eighth episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling & Adam Morris.

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips, and tricks, and the dos and don'ts to achieve MSP financial growth.

In this episode, we talk with Paul Fuge from Inbay about outsourcing opportunities and risks for MSPs.

We explored when best to outsource, the possible benefits and challenges, and how the outsourcing landscape has evolved for MSPs in the last 10 years, accelerated by the pandemic and changes to MSP working practices.

Connect with Paul Fuge on his Linkedin here – https://www.linkedin.com/in/mrpaulfuge

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/

We look forward to catching up with you on the next one. Stay tuned!

Welcome to the seventh episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling & Adam Morris.

We created It's a Numbers Game Podcast to help MSP owners understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips, and tricks, and the dos and don'ts to achieve MSP financial growth.

In this episode, we talk with Ben Spector, about the incompatibilities of selling and billing and how to solve it, a key component consideration for revenue operations "revops".

Ben Spector shared his stories and experiences in his MSP Journey and how he reached his current role.

We explored the sales benefits of bundling and the reconciliation and revenue recognition issues that follow, with some interesting viewpoints and suggestions.

Learn more about Ben here – benspector.uk

Connect with Ben on LinkedIn by clicking – linkedin.com/in/benspector1

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/

We look forward to catching up with you on the next one. Stay tuned!

Welcome to the sixth episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling & Adam Morris.

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, the tips, and tricks, and the dos and don'ts to achieve MSP financial growth.

In this episode, we talk with the brilliant minds behind The MSP Growth Hub, Ian Luckett, and Stuart Warwick where we talk about finance info that MSP coaches need to optimise business outcomes.

First things first, Ian and Stuart briefly introduced themselves and updates us all on what's in store for them and the new business they have ventured into together, The MSP Growth Hub, and how they help MSPs scale confidently and build a business that 'works for you rather than you for it'.

We have broken down this episode into talking about THREE NUMBERS, or finance info that you need to learn to optimise your business outcomes.

The first number is shared by Stuart Warwick, and it is all about "What does success look like and what is the clarity behind that?" Stuart explained a little bit more about how he and Ian take the client on that journey and help us understand a little bit more about his 'one number'.

Then, the second number is tackled by Ian Luckett and his 'one number' is all about cash flow. Of course, Ian also explains what it is about and why it is important for MSP business owners to understand. We all weigh in and talk about the number of months of cash flow required as a safety harness.

Finally, the third number, coming from Adam, is all about gross margin which is what we know about the ratio between revenues and costs. Adam explains why it is important to understand and consider. He also talks about how to make it more efficient to optimise business outcomes.

If you want to learn more about how Ian Luckett and Stuart Warwick help MSPs confidently scale to £1.0m turnover or, if already there to go faster to £5.0m turnover, visit The MSP Growth Hub website by clicking here – https://innovatetosuccess.com/msp-mastery/

You can also connect with Ian Luckett on his Linkedin here – https://www.linkedin.com/in/ianluckett/

Connect with Stuart Warwick on his LinkedIn right here – https://www.linkedin.com/in/stuartwarwick/

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/

We look forward to catching up with you on the next one. Stay tuned!

Welcome to the fifth episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling & Adam Morris.

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, tips, and tricks, and the dos and don'ts to achieve MSP financial growth.

In this episode, we talk with Scott Millar of the IT Rockstars as he helps us understand how much an MSP should allocate to a budget for their sales and marketing efforts.

Scott explains some of the factors to consider and continues to give some key points to start with so you as an MSP if you are struggling with this, can make an informed decision.

Scott and Daniel discussed monthly recurring revenue, profit margins, customer acquisition costs, and so much more.

They also then talked about the risks and opportunities there are available for MSPs in developing a sales and marketing plan. Scott also highlighted that marketing is an ever-changing landscape.

Wrapping up the episode, Scott shared his tips on the importance of research to help with deciding your budget for your sales and marketing efforts.

If you want to continue the conversation with Scott Millar or know more about what he does, check out the IT Rockstars website here – https://www.itrockstars.net/

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/

We look forward to catching up with you on the next one. Stay tuned!

Welcome to the fourth episode of It's a Numbers Game Podcast by The MSP Finance Team with Daniel Welling & Adam Morris.

We created It's a Numbers Game Podcast to help MSP owners learn and understand how to build and maintain a financially healthy MSP business. In this podcast series, MSP business owners like you will learn the fundamental steps, tips, and tricks, and the dos and don'ts to achieve MSP financial growth.

In this episode, we are joined by an insurance expert, Trevor Cornbill of Morrison Insurance Solutions, in which we all talk about insurance and how it helps your MSP business.

Insurance is particularly seen as an inherently boring subject until you need it, and it becomes the most crucial and, in some cases, be the lifeblood of your business because, during a crucial time, you want to make sure that you mitigate the costs that are involved in a claim.

We start off talking about choosing a good broker, how to choose them, and where to look. Trevor says that it's a personal choice. He then weighs the difference between larger brokers and smaller brokers.

We all then talk about the basics, specifically the types of insurance that MSPs could and should have as the minimum to insure their profits. Trevor discusses his recommendations for MSPs of different sizes and needs.

Then we talk about the coverage, terms and conditions, and Professional Indemnity, as Trevor enlightens us on what it is and what it entails.

We continued on to talk about Cyber Insurance. Trevor explains what it is, and how MSPs can get it.

Trevor highlights that insurance is about the mitigation of losses. It's about what risk you're prepared to take and what measures you have in place to support you "in the event of an event".

Lastly, we talk about how people like Trevor effectively help their MSP clients help clients with their own insurance requirements.

We hope you enjoyed this episode, see you on the next one!

Connect with Trevor Cornbill on LinkedIn by clicking here – https://uk.linkedin.com/in/trevorcornbill

Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/daniel-welling-54659715/

Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/

Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/

We look forward to catching up with you on the next one. Stay tuned!