IT'S A VIBE | a podcast about client experience and business expansion for service-based businesses

“We're gonna talk a lot about TRUST on this show. Because at the end of the day, that's really what client experience is all about. It's about building these moments that are going to reduce resistance and build trust.”

Welcome to the first episode of the new and rebranded It’s a Vibe Podcast!

This is Sarah Williams, your host and founder of Rebel Office, and in this first episode we’re going to cover the why behind this rebrand, what you can expect from the It’s a Vibe Podcast, what a brand’s vibe is and how you can elevate it, and more.


In this episode:

• Why we’re rebranding to Do Good Business Podcast
• What you can expect from the It’s a Vibe Podcast
• Our Client Magnet Method
• Being intentional with your brand’s “vibe” and experience
• 3 signs that you’re ready to create a vibey brand

Don’t forget to follow the podcast to not miss next week’s episode, it will be all about making your online business a SENSORY EXPERIENCE.


Resources from this episode:

Learn more about The Elevation Lab at: rebeloffice.ca/lab

Get The Elevated Data Module here and learn how to audit your business and connect with your ideal client to make informed and strategic decisions moving forward.

Get The Elevated Aesthetic Module here and unlock how to take your current visual identity and elevate the heck out of it for a truly client-magnet-worthy vibe.


Connect with Sarah

I’m on a mission to help our clients deliver transformational client experiences at every turn and become wildly in demand.

Instagram: @rebeloffice
Website: rebeloffice.ca

In this episode of The Do Good Business Podcast, I’m gonna talk all about how to attract dream clients that actually care as much as you do about your causes and your values. 

This is something that I've personally gone through and I am very intentional about it. So I'm excited to walk you through three steps to start being more intentional about attracting dream clients (who care!), too. 

I've got my coffee, let's dive in.

In this episode:

• The  benefits of attracting clients who care
• How to get clear on your values, causes & non-negotiables
• Examples of how to Incorporate causes and values into your offers and client experience
• Speaking up about what matters to you and your business
• And more! 

To learn more about Rebel Office and The Do Good Business Podcast, visit rebeloffice.ca. 

To book a Rebel Office Work Party, visit rebeloffice.ca/work-parties

To grab your free copy of our guide 5 Tasks to Automate Today to Hit $5K Months, visit rebeloffice.ca/guide-automate.

In this episode of The Do Good Business Podcast, we're deep-diving into how to build social impact into a small online business or even as a freelancer.

I’m joined by web designer, Kristen Ellis. Kristen was that virtual assistant who took on any type of work that came her way and quickly experienced burnout, 40-hour workweeks, and services she wasn't passionate about. 

She then realized that offering web design services was all she needed to eliminate draining tasks, spend more time being creative, and only work with clients she truly loved.

In this episode, we're talking about:

• How Kristen started adding social impact into her business
• The mindset around donating
• Picking a cause to support
• 3 tips if you want to start a give-back program in your business
• Ways to donate other than money
• and more! 

To connect with Kristen:

Visit her website - kristenleighdesigns.com - or follow her on Instagram at @kristenleighellis

More from Rebel Office:

To learn more about Rebel Office and The Do Good Business Podcast, visit rebeloffice.ca.

To book a Rebel Office Work Party, visit rebeloffice.ca/work-parties

To grab your free guide: 5 Ways to Elevate Your Business to Attract High Ticket Clients: rebeloffice.ca/guide-elevate

In this episode of The Do Good Business Podcast, we're deep-diving into communicating your mission and having a greater impact by leveraging storytelling and crafting your own hero story.

We're joined by Ashley and Steev Letts, the coolest brother and sister duo, and the team running Letts & Co, a copywriting and storytelling company that helps businesses that are looking to increase social impact through strong storytelling. 

In this episode, we're talking about:

• Where the love for storytelling comes from for Ashley and Steev
• How to leverage storytelling in your business 
• How to get past the fear of being vulnerable as a business owner
• What a hero story is and how you can find (or rediscover) yours
• The difference between the rags to riches story and the hero story
• and more! 

To connect with Ashley and Steev, follow them on Instagram @ashletts and @steevletts

More from Rebel Office

To learn more about Rebel Office and The Do Good Business Podcast, visit rebeloffice.ca. 

To book a Rebel Office Work Party, visit rebeloffice.ca/work-parties

To grab your free copy of our guide 5 Tasks to Automate Today to Hit $5K Months, visit rebeloffice.ca/guide-automate

In this episode of The Do Good Business Podcast, I’m diving deep into your brand experience, and what you can do to make it truly impactful.

In this episode:

• What a brand experience is and what impactful means
• Why should you care about having an impactful brand experience?
• Market research with clients, ideal clients, stakeholders, and team members
• Doing an internal audit of your business
• Key Impact Indicators 
• How do you know if your brand experience is impactful or not?
• and more! 

Resources from this episode:

To get your Market Research Manual for the online, service-based business

More from Rebel Office, visit rebeloffice.ca/manual-research

To grab your free copy of our guide 5 Tasks to Automate Today to Hit $5K Months, visit rebeloffice.ca/guide-automate

More from Rebel Office:

To learn more about Rebel Office and The Do Good Business Podcast, visit rebeloffice.ca

To book a Rebel Office Work Party, visit rebeloffice.ca/work-parties

In this episode of The Do Good Business Podcast, we're diving deep into inclusive marketing and customer experience. We're joined by Sonia Thompson, an inclusive marketing strategist & consultant, and CEO of Thompson Media Group.

Sonia helps companies deliver inclusive and remarkable customer experiences that win customers. She also writes weekly columns for both Forbes and Inc. where she covers how belonging, inclusive marketing and remarkable customer experiences fuel growth and customer loyalty.

In this episode, we're talking about:

• How Sonia started working with inclusive marketing
• What inclusive marketing is and what companies should take into consideration if they want to be more inclusive
• How to be inclusive and specific when creating your ideal client persona
• Why inclusive marketing being the future of marketing
• How customer experience plays a crucial part in customer loyalty
• and more! 

Free Resources from Sonia:

• Get Your Inclusive Marketing Starter Kit
• Take the Quiz: What Inclusive Brand Type Are You?
• Visit the website: https://inclusivemarketing.co/ 
• Or Follow Sonia on Instagram: @soniaethompson

More from Rebel Office:

To learn more about Rebel Office and The Do Good Business Podcast, visit rebeloffice.ca

To book a Rebel Office Work Party, visit rebeloffice.ca/work-parties

To grab your free guide: 5 Ways to Elevate Your Business to Attract High Ticket Clients: rebeloffice.ca/guide-elevate

I've totally been there creating offers either that I'm passionate about but don't sell AND creating offers that feel super sexy and people love them, but it sucks my soul. Finding the balance between both is critical. 

When you do find that sweet spot, magic happens and you can FEEL the momentum and traction happening.

In this episode of The Do Good Business Podcast, I’m sharing my top tips for designing new offers for your business that feel aligned but ALSO are attractive to your audience (and sell)!

So, let’s dive in.

In this episode, I talked about:

• My experience creating offers for Rebel Office
• Auditing your current offers
• Building an offer suite that caters to your ideal clients at different points in their journey
• 7 steps to create a new offer that sells
• and more! 

Resources:

To grab your free copy of our guide 5 Tasks to Automate Today to Hit $5K Months, visit rebeloffice.ca/guide-automate

To grab our Market Research Manual for the Online, Service-Based Business, visit: https://rebeloffice.ca/manual-research

To learn more about Rebel Office and The Do Good Business Podcast, visit rebeloffice.ca

To book a Rebel Office Work Party, visit rebeloffice.ca/work-parties

In this episode of The Do Good Business Podcast, we're deep-diving into ethical and responsible retail. We're joined by Tiu Tabak. Tiu worked in retail for years and was surrounded by hyper-consumerism, and waste.

She realized this mass consumption is detrimental not only to the environment but also to the livelihood of the workers that make these products - which are often manufactured in oppressive, unsafe, and unsustainable working conditions. 

She knew there had to be a better, more intentional, and responsible way of doing things in the retail world, so Kinsfolk Shop was born. 

In this episode, we're talking about:

• Tiu’s background in retail and why she started Kinsfolk Shop
• Prioritizing transparency and accountability in retail
• How environmental protection and social justice issues are intertwined
• Overcoming the fear of standing up for issues that matter to you
• and more! 

Kinsfolk Shop was started in 2018 and is a small online-only shop dedicated to useful and practical home goods. Products include kitchen gadgets and utensils, soaps and toiletries, cleaning tools, and home décor. Many of which are made in Canada. Their goal is to provide you with quality products that are ethically and responsibly made, and that also have a small ecological footprint.

Visit the Kinsfolk Shop website at https://kinsfolkshop.com/ 

Or follow them on Instagram: @kinsfolkshop

More from Rebel Office:

To learn more about Rebel Office and The Do Good Business Podcast, visit rebeloffice.ca

To book a Rebel Office Work Party, visit rebeloffice.ca/work-parties

To grab your free guide: 5 Ways to Elevate Your Business to Attract High Ticket Clients: rebeloffice.ca/guide-elevate

In this episode of The Do Good Business Podcast, I’m talking about audits and how to audit your business to create a real action plan for impact.

Auditing isn’t just about looking at the past, it’s about looking at what has been working (and not working) so you can make informed decisions in your business moving forward.

So, let’s dive in.

In this episode, I talked about:

• The 6 areas we cover in our Quarterly Audit Template
• Brand strategy and foundations
• Your offers and how you serve (and make an impact)
• Your brand experience
• Your content and messaging
• and more! 

Resources:

To learn more about Rebel Office and The Do Good Business Podcast, visit rebeloffice.ca

To book a Rebel Office Work Party, visit rebeloffice.ca/work-parties

To grab your free copy of our guide 5 Tasks to Automate Today to Hit $5K Months, visit rebeloffice.ca/guide-automate

To grab our manual for creating a strategic 90-day roadmap over at rebeloffice.ca/manual-roadmap

When we think about how business is done, we think about big guys and companies. But what if the big guys can actually learn from small businesses when it comes to doing business in a positive, responsible, and sustainable way.

In this episode of The Do Good Business Podcast, we're deep-diving into how small businesses can make a real, sustainable impact by embedding giving to their daily activities (yes, that means you too, solopreneur).

We're joined by serial entrepreneur, Amazon best-selling author, and 2x TEDx speaker, Masami Sato. She's the founder of B1G1 and she's passionate about helping small businesses embed giving right into the heart of their everyday activities.

B1G1 is a global giving initiative that’s quickly grown into a global movement. B1G1 makes business giving easy, effective, and meaningful. They have recently reached the 250 Million Giving Impacts milestone!

In this episode, we're talking about:

• Why Masami started B1G1 and the impact they’ve created
• How small business can change the way business is done and create sustainable, positive impact
• Examples of giving from the B1G1 businesses
• What does working with B1G1 looks like
• and more! 

To connect with Masami, go to her Linkedin page at https://www.linkedin.com/in/masamisato/

To learn more about B1G1, visit their website at www.b1g1.com.

To learn more about Rebel Office and The Do Good Business Podcast, visit rebeloffice.ca.

To book a Rebel Office Work Party, visit rebeloffice.ca/work-parties

To grab your free guide: 5 Ways to Elevate Your Business to Attract High Ticket Clients: rebeloffice.ca/guide-elevate