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The Democrat and Chronicle of Rochester New York was facing a big problem. Its primary audience was old, white and dwindling. The newspaper had to figure out how to reach a younger and more diverse audience — and fast.
C.J. Benjamin, emerging audiences editor for the Democrat and Chronicle, discusses how the paper successfully developed a strategy to better engage a younger and more diverse audience. She wrote about the experience for American Press Institute‘s Better News Initiative. Read her full report here.
The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Newsroom Initiative and b) to share replicable strategies and tactics that benefit the news industry as a whole.Sign up for the Better News newsletter to receive news about the latest resources, case studies and insights. For more news about the It’s All Journalism podcast and future episodes of Better News, sign up for the weekly IAJ newsletter.
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It's All Journalism host Michael O'Connell talks to science writer Maggie Koerth of FiveThirtyEight and Jamiles Lartey of the Marshall Project about their new collaborative piece on how police departments across the country are, historically and currently, wrong in their understanding and approach to protests.
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It's All Journalism host Michael O'Connell talks to Jonathan Haber, author of a new book on critical thinking from MIT Press, about how journalists can use critical thinking to improve their reporting.
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It's All Journalism host Michael O'Connell talks to Allan Lasser, co-founder of Massive Science, to discuss the challenges of making science more accessible and how to explain the coronavirus to a non-scientific audience.
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It's All Journalism host Michael O'Connell is joined this week by Alberto Mendoza, executive director of the National Association of Hispanic Journalists, to discuss the challenges faced by the Latino community and especially in light of coronavirus.
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It's All Journalism host Michael O'Connell is joined this week by Ivan Oransky of theAssociation of Health Care Journalists to discuss resources and tools available to reporters who find themselves covering the coronavirus pandemic without any specialized training in medical or health reporting.
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It's All Journalism host Michael O'Connell is joined by Chrissy Towle, head of news and local media for the Google News Initiative, to discuss its ambitious project to help create sustainable models for local news outlets.
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It's All Journalism host Michael O'Connell is joined by Olivia Seltzer, the founder and writer of The Cramm, an online newsletter and social media presence offering to bring young people around the world politically relevant news of the day, focused on their interests and values.
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This week, It's All Journalism host Michael O'Connell is joined by Peter Copeland, a former DC Bureau Chief for the E.W. Scripps Company and author of a new book, Finding the News: Adventures of a Young Reporter, to discuss changes in the business, but not the craft, of journalism over the course of his career.
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On this week's It's All Journalism podcast, Producer Amelia Brust talks to Lewis Raven Wallace, a former NPR journalist who lost his job for expressing a political opinion in a blog post. They discuss Wallace's book, The View From Somewhere: Undoing the Myth of Journalistic Objectivity, and its companion podcast, and whether journalists can ever be — or even should be — truly objective in their reporting.
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From the publisher's feed
It’s All Journalism is a weekly podcast about the changing state of digital media. Each episode you’ll hear working journalists talk about how they do their jobs. They also discuss the latest…

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