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The Post & Courier of Charleston, South Carolina was in dire straights. Its traditional revenue streams — print advertising and circulation — were in decline and the newspaper needed to find a way to reverse that trend — and fast.
The Post & Courier's solution, according to Executive Editor Mitch Pugh, was to take a mini-publisher approach, which mobilized the editorial and sales teams into creating new content products in areas like food, politics and real estate. Over two years, the initiative generated almost $900,000 in new product revenue and increased digital subscriptions by 250 percent.
In April, Pugh wrote a report for the American Press Institute's Better News Initiative to share some of the lessons The Post & Courier's staff learned by adopting its mini-publisher model. Read the full report here.
The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Newsroom Initiative and b) to share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies and insights. For more news about the It’s All Journalism podcast and future episodes of Better News, sign up for the weekly IAJ newsletter.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Producer Michael O'Connell is joined by WDET civic reporter Eleanore Catolico and Vassilis Jacobs, senior policy analyst at CitizenDetroit and a Documenters manager, to discuss their efforts to train people to take detailed notes at civic meetings to help keep journalists informed.
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Producer Michael O'Connell sits down with the Southern Poverty Law Center's Michael Edison Hayden to discuss the dangers of covering white supremacist groups, the lingering ghosts of the Charlottesville rally and why Twitter locked his account for two days due to a photo printed in a Tennessee newspaper.
Keep up with the latest news about the It's All Journalism podcast, sign up for o ur weekly email newsletter.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
It's All Journalism producer Amelia Brust talks to Kristin Grady Gilger and Julia Wallace about their new book, There’s No Crying In Newsrooms: What Women Have Learned About What It Takes To Lead, which examines what it’s like for women to move up the ranks in journalism.
Keep up with the lastest news about the It's All Journalism podcast, sign up for our weekly email newsletter.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Producer Michael O'Connell is joined by Mark Hertsgaard, environmental reporter for The Nation, to discuss next week's Covering Climate Now initiative, organized by The Nation and the Columbia Journalism Review. More than 160 outlets of all sizes, around the world, will spend the week highlighting the science of climate change.
Keep up with the lastest news about the It's All Journalism podcast, sign up for our weekly email newsletter.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
When Joni Deutsch arrived in Charlotte, North Carolina to become the podcast lead at NPR station WFAE, she wanted to create something that captured the city's unique identity beyond just football and banking. To that end, she launched Amplifier, a biweekly podcast that highlights the region’s diverse music scene in September 2018.
In early 2019, Deutsch wrote a report for the American Press Institute‘s Better News Initiative to share Amplifier's success and encourage other public radio stations to create local music podcasts of their own. Read the full report here.
The Better News podcast is a partnership between It’s All Journalism and the American Press Institute to a) showcase innovative/experimental ideas that emerge from the Knight-Lenfest Newsroom Initiative and b) to share replicable strategies and tactics that benefit the news industry as a whole. Sign up for the Better News newsletter to receive news about the latest resources, case studies and insights. For more news about the It’s All Journalism podcast and future episodes of Better News, sign up for the weekly IAJ newsletter.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nick Diakopoulos is an assistant professor in communication studies and computer science at Northwestern University where he's also the director of the Computational Journalism Lab. In addition, Diakopoulos the author of Automating the News: How Algorithms Are Rewriting the Media. Recently, it was announced that he is joining Jeremy Bowe rs' team at The Washington Post to develop a computational political journalism R&D lab to help the Post's election coverage. Diakopoulos joins It's All Journalism host Michael O'Connell to discuss how algorithms are changing the way journalists are doing their jobs.
Keep up with the lastest news about the It's All Journalism podcast, sign up for our weekly email newsletter.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Producer Michael O'Connell is joined this week by Sharif Durhams, a senior editor for CNN Digital and board president for the NLGJA -- The Association of LGBTQ Journalists, discussing how media coverage for the LGBTQ community has changed in the past 20 years and where it needs to go next.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jay Rosen is a media critic and professor of journalism at New York University. He's also an observer of the trends and troubles affecting the media industry, which he documents on his blog, PressThink.org and on Twitter. Since 2015, Rosen has focused his critical eye on how the press has covered the candidacy and subsequent presidency of Donald Trump, whose effusive and combative style Rosen says has altered the norms of political reporting.
Recently, Rosen posted a thread on his Twitter feed outlining a set of strategies political journalists and newsrooms can employ to more effectively navigate the "new norm" and not rise to the bait of Trump's rhetoric. He joins Producer Michael O'Connell on this week's It's All Journalismpodcast to discuss this thread.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
From the publisher's feed
It’s All Journalism is a weekly podcast about the changing state of digital media. Each episode you’ll hear working journalists talk about how they do their jobs. They also discuss the latest…

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