It's Bullshit

If you're a Manifestor, you've probably felt it: that sense of being ahead of the game, the big initiating impulse, and then the shame when the world doesn't catch up. Over time, that becomes a wound and you start second-guessing the very thing you were designed to do.

In this episode I'm breaking down:

When you're ready for the next step (how this shows up in your business, how to build in alignment with your Manifestor energy, how to stop leaking power) that's what we do inside Business by Design! Click here to join: https://www.franceskamccaughan.com/offers/QFaG5oMx/checkout

If you want a 2 Week 1:1 Intensive with Me where I can review your business, click here to learn more: https://www.franceskamccaughan.com/offers/XLB7q3WP/checkout

In this episode, I'm pulling back the curtain on a live challenge launch I just wrapped and walking you through the Human Design lessons baked into every step. This one's for the projectors, the 1/3s, the splenic authorities, and honestly anyone who's ever wondered what a launch actually looks like when you're running it in alignment AND what happens when it becomes the last one of its kind.

In this episode:

Mentioned in this episode:

→ Design Your Bottom Line for Sales — Build a sales strategy aligned with your Human Design profile line.
https://www.franceskamccaughan.com/designyourbottomline

→ The De-Should Call — A 1:1 session to strip away what you think you should be doing and get clear on what's actually aligned for you. 
https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout

Connect with Franceska:
https://www.instagram.com/franceska.mccaughan

In this episode, I’m breaking down exactly HOW I used my design to create this launch. From following a splenic hit to run a birthday sale… to utilizing my Projector energy to sell through recognition, precision, and tailored offers instead of exhausting mass marketing that we've all been taught.

Most people are not struggling because they’re not "consistent enough".
They’re frustrated because they’re trying to build their business disconnected from how they’re actually designed to operate and they deep down inside can feel it.....

“I don’t feel like I’m in my own way or stuck because of my thoughts and emotions. It’s more about no matter how much I’m pushing, it’s always the same amount of visibility and same amount of money per month. There must be a better way for me doing things.”

THAT is the conversation we’re having today.

Inside this episode, I break down:

Why most people stay stuck at the same income and visibility level despite “doing all the things” they've been taught to do in order to be successful

How I followed a splenic hit to run a sale without a long ramp up

Why being a Projector changed the way I launched (and it will for you too)

How I utilized recognition and self-trust instead of force

Why I only sent around 10 links but still made $14k

The importance of tailoring offers and messaging to different people

How my 1/3 profile helped build authority through lived experience, even the "failures" that you're too scared to share

Why most people quit way too early during launches and then complain they aren't making more money despite "doing all the things"

The real reason 80% of my sales came in the final extended hour (99% of people never get here)

How my defined centers supported consistency even without immediate validation

What Gift 26 has to do with sales and messaging

How I embodied my Right Angle Cross of Rulership during this launch (aka your soul's mission plays a big part in your business success)

If you’ve been feeling like:
“No matter how hard I push, I keep getting the same results…”

…this episode is going to hit differently and you will walk away inspired for your next launch! 

If you’re ready to understand how YOUR Human Design impacts:

your money and why you keep hitting the same income ceiling month after month

visibility and that glass ceiling you can never seem to shatter

marketing so you can stop posting just for the sake of being consistent

sales (so you can stop doing the icky stuff you hate like DM outreaches)

decision making (feel unfuckable versus constantly second guessing yourself)

leadership - it's time to step into your bad bitch era

momentum because let's be real, this is where that big dick money energy lies

and business growth…we all want to add $10k/mo to our bottom line

…then book a De-Should Call.

https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout

Someone in my community asked me to share the story behind my credit card (the $800 limit left when I made the investment that changed everything) to $7,000 cash days becoming my new normal, to $100K+ cash received in a matter of months.

So I'm telling it. All of it.

In this episode I'm breaking down:

I'm also inviting you into the FREE masterclass where I go even deeper into how your Human Design is either making you money or costing you $10K/month.

Register free: https://www.franceskamccaughan.com/offers/vNZR2ECP/checkout

Links also mentioned:

You’re not here to fix your open centers. You’re here to see through them and that’s what makes you valuable.

De-Should Call
Clear the noise and get into aligned action.
→ Book here: https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout

Business by Design
Build your business around your design.
→ Join here: https://www.franceskamccaughan.com/offers/LASH6YoF/checkout

Free Trainings
Start here if you’re just getting into this work.
→ Access here: https://www.franceskamccaughan.com/offers/sYtqihdn/checkout

If you’re a Manifestor and you feel like…

This episode is going to hit.

Because the problem isn’t your discipline or your consistency.
We both know it’s definitely not your ambition!!

You’re just trying to run your business like a Generator and it’s costing you $10k every single month.

✔️ Why Manifestors burn out trying to be consistent (and what to do instead)
✔️ The hidden reason you feel resistance every time you go to create content
✔️ Why thinking everything has to be new, original, and innovative is slowing you down
✔️ The truth about informing (and why you’ve been overcomplicating it)
✔️ How you’re unintentionally killing your own momentum, even when you’re “doing the work”

👉 And that gap?
That’s easily a 10K/month leak in your business.

You’re not here to be consistent.

You’re here to:

✔️ Initiate when it’s real
✔️ Inform without performing
✔️ Move fast when you’re activated
✔️ And stop forcing yourself to show up in ways that drain your power

If this episode called you out (in the best way), you need to be in my free masterclass:

👉 “The 3 Mistakes Costing You $10K/Month in Your Business”
https://www.franceskamccaughan.com/offers/vNZR2ECP/checkout

I go deeper into this and show you exactly how to shift your strategy so your business actually works with your design.

👉 Business by Design is where we do that work for the next 3 months together.
https://www.franceskamccaughan.com/offers/LASH6YoF/checkout

If you’ve ever felt like you don’t know what to say…
you start showing up and then disappear…
or your voice changes depending on who you’re around...

You might be wondering:

Is this my Human Design… or is this a childhood wound?

This episode will give you clarity.

If you have an open throat, you’re not here to be consistent and instead you’re here to respond, read the room, and express what’s needed (when the time is right).

Stop trying to find your voice and instead start:

Business by Design
Build your business around how you’re designed to show up and sell.
→ Join here: https://www.franceskamccaughan.com/offers/LASH6YoF/checkout

De-Should Call
Get clear on what actually matters and move forward.
→ Book here: https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout

The Hotline ($11/month)
Access real-time support and deeper conversations.
→ Join here: https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout

Cabo VIP Intensives
Go deep on your design, patterns, and next level.
→ Apply here: https://www.franceskamccaughan.com/offers/xHFV2Ni9/checkout

2027, the Sleeping Phoenix, and the 3 Human Design mistakes costing you $10K/month

If your business has started to feel… off (even though you’re doing “everything right”) this episode will explain why.

This isn’t about effort or needing another strategy.

We’re moving into a completely different era. A new one that no longer rewards copying, overworking, or forcing consistency in ways that aren’t actually aligned.

Inside this episode, I break down:

✔️ Why so many people are talking about 2027 (and what you’re actually feeling)
✔️ What the shift into a more individual era means for your business
✔️ Why life themes and self-trust matter more than ever
✔️ The 3 Human Design mistakes that may be costing you time, clarity… and money

This is for the woman who:

If this episode resonated, start here:

👉 Free Human Design Masterclass
The biggest mistakes you’re making based on your Human Design that are preventing you from adding an extra $10K/month
https://www.franceskamccaughan.com/offers/vNZR2ECP/checkout

If you’re ready to go deeper, here are your next steps:

Ongoing support, real-time perspective, and access to conversations with other high-level women applying this work in real life.

👉 Join here: https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout

For when you don’t want to wait.
We’ll identify exactly what’s not working, where you’re out of alignment, and what to shift, fast.

👉 Book your call: https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout

My signature program where we apply your Human Design directly to your business in your offers, your content, your sales, your decisions.

This is where things actually click.

👉 Learn more: https://www.franceskamccaughan.com/offers/LASH6YoF/checkout

If you feel like nothing is working and you keep trying, pivoting, refining...this episode will either trigger you or free you!!! Because if you have a 3rd line in your Human Design, you’re not failing. You’re building mastery, authority and a skill set everyone wants to pay for in the end.

✔️ Why “trial & error” is actually trial & calibration to your next level
✔️ Where the 3rd line sits in your profile (and why that matters)
✔️ Why you don’t see yourself the way others see you (THIS IS COSTING YOU!)
✔️ The pattern keeping you stuck vs the one that makes you money
✔️ How your 3rd line is impacting your business right now

Next time you feel behind, remember you’re just the one actually doing the work.

Stop making "set backs" mean something and instead start using it to your advantage by extracting the data!

👉 Try → observe → refine → move

Business by Design
Turn your Human Design into real money.
👉https://www.franceskamccaughan.com/offers/LASH6YoF/checkout

De-Should Call
Get clear and move fast.
👉 https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout

The Hotline ($11/month)
Real-time support + proximity.
👉 https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout

Cabo VIP 🌴
Collapse time. Go deep. Get LASER SHARP clarity in your biz!
👉 https://www.franceskamccaughan.com/offers/xHFV2Ni9/checkout

If you’re a 3/6 Splenic Projector and you feel like:

This episode is going to hit (you're welcome)!! The problem isn’t your audience, you not working hard enough or the algorithm. It’s how you’re showing up as a 3/6 when you market and sell so let's talk about it!

✔️ The biggest lie Projectors are told about “waiting for the invitation”
✔️ Why your content isn’t converting (even if it’s “good”)
✔️ The difference between being visible vs recognizable
✔️ How your splenic authority actually works in marketing and sales
✔️ Why your 3rd line is your biggest asset (not your liability that you've been hiding)
✔️ The 6 line leadership gap that most people never step into
✔️ Where you’re hiding behind “strategy” instead of actually leading yourself according to your Human Design
✔️ What to shift TODAY to start attracting your next set of clients

You’re not waiting for recognition. You’re waiting to feel ready which is not the same thing.

You don’t need:

You need to become someone people can recognize instantly because that’s what converts into sales.

This is exactly the work we do inside Business by Design.

Not surface-level Human Design.

We go into:
✔️ how you market based on your type
✔️ how you sell based on your authority
✔️ how your profile impacts your visibility and leadership
✔️ and how to turn this into actual money

If you’re done “knowing your chart” and ready to USE it:

👉 Join Business by Design: https://www.franceskamccaughan.com/offers/LASH6YoF/checkout

If you’re newer to this work or want to go deeper first:

👉 Free Trainings: https://www.franceskamccaughan.com/offers/sYtqihdn/checkout

These break down how to:

If you want proximity and real-time insight:

👉 Join The Hotline: https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout

This is where:
✔️ you ask questions
✔️ you get direct answers
✔️ you see how other women are moving

It’s the closest thing to being in my world without being in a full program.

And honestly… it’s a no-brainer.

If you’re stuck in:
“I know what I should be doing but I’m not doing it”

👉 Book a De-Should Call: https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout

In one hour:
✔️ we clean up the noise
✔️ we get clear on what actually matters
✔️ and you leave knowing exactly how to move

No fluffy BS. Just clarity on what to do next!

If you’re at the level where you don’t want to “figure it out” anymore…I have a couple of spots open for my Cabo VIP Intensives.

This is where we go deep:

And we collapse time. FAST!

👉 Apply for Cabo: https://www.franceskamccaughan.com/offers/xHFV2Ni9/checkout