It's Bullshit
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It's Bullshit episodes

  • EPISODE 18: The Spleen: Why You Feel Fear (and Why It’s Costing You Money)

    Half of you are making decisions from fear that doesn’t even belong to you.

    And the other half?
    You’re ignoring your instincts and calling it “logic.”

    In today’s episode, we’re breaking down the Spleen in Human Design (your body’s survival center) and how it’s quietly influencing your confidence, visibility, and income.

    If you’ve ever:

    • felt hesitation before posting or selling
    • second-guessed your pricing
    • stayed in something that didn’t feel right
    • or had a gut feeling you ignored
    • This episode is going to hit.

       
      What You’ll Learn:

      ✔️ What the Spleen actually is (and why it has nothing to do with mindset)
      ✔️ How to find your Spleen in your Human Design chart
      ✔️ The difference between a Defined vs Undefined Spleen
      ✔️ Why ~50% of people are amplifying fear that isn’t theirs
      ✔️ How fear is impacting your business decisions (without you realizing it)
      ✔️ Why a Defined Spleen does NOT mean you have Splenic Authority
      ✔️ How to stop letting fear delay your next level
      ✔️ Practical shifts you can make TODAY to move differently

       
      Why This Matters for Your Business

      This isn’t just about “understanding your chart.”

      This is about:

      • the offers you’re not launching
      • the content you’re not posting
      • the decisions you’re delaying
      • and the money you’re leaving on the table
      • When you learn how your Spleen operates, you stop reacting…
        and start leading your business from clarity instead of fear.

         
        Ready to Go Deeper?

        If this episode clicked for you, this is exactly the work we do inside:

        🔥 Business by Design

        This is where we take your Human Design and apply it directly to:

        • your offers
        • your marketing
        • your decision-making
        • your income
        • So you’re not just “aware” of your design…

          👉 you’re actually using it to grow your business.

          Join here → https://www.franceskamccaughan.com/offers/LASH6YoF/checkout

           

          🌴 Cabo VIP Intensives

          If you’re ready for high-level, in-person work…I have a couple of spots open for my Cabo VIP Intensives. This is not surface-level.

          We sit down and look at:

          • your Human Design
          • your business model
          • your patterns and blind spots
          • And we clean up what’s been slowing you down, fast.

            Apply here → https://www.franceskamccaughan.com/offers/xHFV2Ni9/checkout

             

             
            16 min
          • EPISODE 17: This Isn’t a Visibility Wound. This Is What Growth Actually Feels Like.

            A woman inside my membership shared something that stopped me.

            She noticed that every time she was about to post something bolder she felt uncomfortable, hesitant, and unsure.

            And instead of making it mean something was wrong, she recognized it and got support! So I want to share what I shared with her.

             

            In this episode:

            ✔️ Why discomfort before visibility isn’t always a “wound” (this is so 2021-2023)
            ✔️ What’s actually happening when you’re about to expand (no it doesn't feel "great")
            ✔️ How conditioning shows up right before you play bigger (and how to spot it)
            ✔️ The difference between fear and leadership activation (this is what impacts your results)
            ✔️ How your Human Design impacts how this shows up for you (I break it down per energy type)

             

            Here's the thing...you don’t become confident and then show up "as her". You show up and that’s how confidence is built and you become "that bitch".

             

            🔥 Want to be in these conversations in real time?

            ✨ The Hotline ($11/month)
            https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout

            ✨ Business by Design (3-Month Program)
            https://www.franceskamccaughan.com/offers/LASH6YoF/checkout

            16 min
          • EPISODE 16: Why Some Entrepreneurs Make Money Faster Than Others (Part 2: Authority)

            In Part 1, we broke down how your energy type impacts the way you create momentum and income.

             

            In this episode, we go deeper because making money faster isn’t just about how you work. It’s about:

            ✔️ how you make decisions
            ✔️ how you position yourself

             
            In this episode:

            ✔️ Why some entrepreneurs make money faster simply because they decide faster
            ✔️ The difference between fast decisions vs. correct decisions
            ✔️ How misaligned decisions actually slow everything down
            ✔️ Why positioning (not more content) is the real multiplier in your business
            ✔️ The 3 things that need to click for income to speed up

             
            The shift:

            You don’t need to do more.

            You need to:

            • use your energy correctly
            • make aligned decisions
            • and be clear in how you show up

             
            🔥 Work with me:

            ✨ Business by Design
            https://www.franceskamccaughan.com/offers/LASH6YoF/checkout 

            ✨ Free Human Design Trainings
            https://www.franceskamccaughan.com/offers/sYtqihdn/checkout 

            ✨ The Hotline (Monthly Membership)
            https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout 

            ✨ Book a De-Should Call
            https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout 

            ✨ Human Design VIP Intensive — Los Cabos 🌴
            https://www.franceskamccaughan.com/offers/xHFV2Ni9/checkout 

            12 min
          • EPISODE 15: Why Some Entrepreneurs Make Money Faster Than Others (Part 1: Energy Type)

            Have you ever looked at someone’s business and thought:

            “How are they making money so fast?”

             

            This episode is where we break that down, specifically through the lens of Human Design energy types.

            Because speed in business isn’t about being smarter, better, or more experienced.

            It’s about how you’re designed to work.

             
            In this episode:

            ✔️ Why some entrepreneurs appear to make money faster than others
            ✔️ The real reason speed in business has nothing to do with intelligence
            ✔️ How each energy type is designed to create momentum and income
            ✔️ Why forcing speed can actually slow your results down
            ✔️ The biggest mistake each type makes that blocks income

             
            Inside, we cover:

            Generators + Mani-Gens
            → Build momentum quickly when they’re fully engaged
            → Slow down when they say yes to the wrong things

            Manifestors
            → Create instant movement through initiation
            → Stall when they overthink or wait

            Projectors
            → Not built for constant output, but for precision and recognition
            → Collapse time when seen by the right people

            Reflectors
            → Timing and environment are everything
            → Thrive when they’re in the right spaces, not forcing results

             
            The shift:

            Fast doesn’t mean better and slow doesn’t mean you’re behind.

            It means you’re either working with your design… or against it.

             
            🔥 Want to build a business that actually works for YOU?

            ✨ Business by Design
            https://www.franceskamccaughan.com/offers/LASH6YoF/checkout 

            ✨ Free Human Design Trainings
            https://www.franceskamccaughan.com/offers/sYtqihdn/checkout 

            ✨ The Hotline (Monthly Membership)
            https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout 

            ✨ Book a De-Should Call
            https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout 

            ✨ Human Design VIP Intensive — Los Cabos 🌴
            https://www.franceskamccaughan.com/offers/xHFV2Ni9/checkout

            12 min
          • EPISODE 14: Why AI Won’t Make You $10K Months (But This Will)

            I had major FOMO around AI.

            So I gave it a full day.
            Let it guide ideas, structure, content… all of it.

            And honestly?

            I walked away underwhelmed.

             
            In this episode:

            ✔️ Why AI isn’t the magic solution everyone thinks it is
            ✔️ How easy it is to start outsourcing your voice and authority
            ✔️ The real reason your business stops converting (and it’s not strategy)
            ✔️ How each Human Design energy type should actually be using AI
            ✔️ What actually creates an extra $10K/month in your business

             
            The truth:

            AI can organize your genius.

            It cannot replace it.

             
            Inside, I break down:

            Generators + Mani-Gens
            → Use AI to support what excites you, not decide for you

            Projectors
            → Use AI to refine your insight, not replace your perspective

            Manifestors
            → Use AI to execute your vision, not tell you what to do

            Reflectors
            → Use AI as a mirror, not a source of truth

             
            🔥 Want to build a business that actually works for YOU?

            ✨ Business by Design
            https://www.franceskamccaughan.com/offers/LASH6YoF/checkout 

            ✨ Free Human Design Trainings
            https://www.franceskamccaughan.com/offers/sYtqihdn/checkout 

            ✨ The Hotline (Monthly Membership)
            https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout 

            ✨ Book a De-Should Call
            https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout 

            ✨ Human Design VIP Intensive — Los Cabos 🌴
            https://www.franceskamccaughan.com/offers/xHFV2Ni9/checkout

            11 min
          • EPISODE 13: Why passive income is misaligned for many Projectors

            If you’re a Projector trying to build passive income the way the online space teaches it…and it’s not working, this episode will explain exactly why.

             
            In this episode:

            ✔️ Why passive income models are built for Generator energy
            ✔️ The biggest mistake Projectors make when trying to “scale”
            ✔️ Why recognition must come before automation
            ✔️ What actually creates sustainable, aligned income as a Projector
            ✔️ How to build leveraged income without burning yourself out

            Passive income doesn’t create freedom for Projectors (we've been sold a lie and we like how it sounds). BUT Recognition does.

             

             
            🔥 Ready to build a business that actually works for your design?

            ✨ Business by Design
            https://www.franceskamccaughan.com/offers/LASH6YoF/checkout 

            ✨ Free Human Design Trainings
            https://www.franceskamccaughan.com/offers/sYtqihdn/checkout 

            ✨ The Hotline (Monthly Membership)
            https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout 

            ✨ Book a De-Should Call
            https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout 

            ✨ Human Design VIP Intensive — Los Cabos 🌴
            https://www.franceskamccaughan.com/offers/xHFV2Ni9/checkout

            21 min
          • EPISODE 12: Why SMART goals don’t work for everyone

            If you’ve ever set a goal, made a plan… and still didn’t hit it, this episode will explain why.

            Because you don’t manifest like everyone else!!

             

            In this episode:

            ✔️ Specific vs Non-Specific Manifestation (and which one you are or how to find out)
            ✔️ How your Energy Type determines how you move toward your goals
            ✔️ Why your Authority matters more than your plan
            ✔️ How to create a goal-setting system that actually works for you
            ✔️ Why SMART goals feel good… but don’t work for everyone

             
            🔥 Want to apply this to your business?

            ✨ Business by Design
            https://www.franceskamccaughan.com/offers/LASH6YoF/checkout 

            ✨ Free Human Design Trainings
            https://www.franceskamccaughan.com/offers/sYtqihdn/checkout 

            ✨ The Hotline (Monthly Membership)
            https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout 

            ✨ Book a De-Should Call
            https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout 

            22 min
          • EPISODE 11: If I Wanted to Add $10K/Month — These Are the Exact Steps I’d Take (Using Human Design)

            If you’ve been doing all the things, posting, planning, thinking, overthinking and still not seeing the income you want, then this episode will show you what to do next.

             
            In this episode:

            ✔️ The exact 7 steps I would take to add $10K/month to my bottom line in business
            ✔️ Why more strategy isn’t the answer and how to utilize your Human Design instead
            ✔️ How your Human Design determines how you make money (which is why the other stuff hasn't worked)
            ✔️ The difference between alignment vs. burnout and why it's costing you money every month
            ✔️ What most high-achieving women are doing that’s slowing them down (without them even realizing it)

             

            You don’t need more offers or ideas. You need better decisions utilizing Human Design.

             

            🔥 Ready to apply this to your business?

            ✨ Business by Design (3 month signature program)
            https://www.franceskamccaughan.com/offers/LASH6YoF/checkout 

            ✨ Free Human Design 101 Trainings
            https://www.franceskamccaughan.com/offers/sYtqihdn/checkout 

            ✨ The Hotline (Monthly Membership)
            https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout 

            ✨ Book a De-Should Call
            https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout 

             

            $10K months aren’t built from doing more. They’re built from doing what actually works for you.

            26 min
          • EPISODE 10: The Content Systems That Actually Work for Each Energy Type (So You Can Stay Visible Without Burning Out)

            If content feels inconsistent or you’re constantly overthinking what to post, This episode will simplify it.

            Because you don’t need more ideas. You need a system that works for your energy.

             
            In this episode:

            ✔️ The exact system I’m using to post 5x/day (without burning tf out)
            ✔️ Why consistency isn’t about discipline but about alignment
            ✔️ Content systems for each energy type (Generator, Projector, Manifestor, Reflector)
            ✔️ How to stop reinventing content every day and find ease in showing up and posting
            ✔️ What actually makes content sustainable and profitable (plus FUN)

             

            Stop trying to create 5 new ideas a day. Start taking one idea and expressing it in multiple ways.

             
            🔥 Want to build your content + sales system through your design?

            ✨ Business by Design 
            https://www.franceskamccaughan.com/offers/LASH6YoF/checkout 

            ✨ Free Human Design 101 Trainings
            https://www.franceskamccaughan.com/offers/sYtqihdn/checkout 

            ✨ The Hotline (Monthly Membership)
            https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout 

            ✨ Book a De-Should Call
            https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout 

            23 min
          • EPISODE 9: Open vs Defined Throat: Why Your Content Feels Inconsistent (And What To Do About It)

            If your content feels inconsistent…

            some days you have everything to say
            and other days you feel completely shut down…

            this episode will explain why.

            In this episode:

            ✔️ Open vs defined throat (and what it actually means)
            ✔️ Why your “off” days aren’t a problem
            ✔️ The stories your brain creates when your throat is quiet
            ✔️ How I create content without forcing consistency
            ✔️ What to do instead so your content actually works

            The truth:

            You don’t need to be “on” all the time.

            You need to know when your throat is on —
            and build your content around that.

            🔥 Want to apply this to your business?

            ✨ Business by Design
            https://www.franceskamccaughan.com/offers/LASH6YoF/checkout 

            ✨ Free Human Design 101 Trainings
            https://www.franceskamccaughan.com/offers/sYtqihdn/checkout 

            ✨ The Hotline (Monthly Membership)
            https://www.franceskamccaughan.com/offers/H2yPm5gF/checkout 

            ✨ Book a De-Should Call
            https://www.franceskamccaughan.com/offers/GqVFLoUM/checkout 

            You don’t need to say more.
            You need to say it when your throat is actually on.

            12 min

          About It's Bullshit

          From the publisher's feed

          It’s Bullshit is the podcast where bestselling author, trauma-informed strategist, and Human Design expert Franceska McCaughan calls out the beliefs, identities, and patterns keeping high-achieving women stuck, overthinking, and playing small.