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Hello, hello you bloody lovely humans. Today I’m dismantling my long-term love affair with self-deprecation - the jokes I used to make so nobody else could beat me to it and I’m showing you how I swapped being the punchline for backing my bloody brilliance.
Why this matters (the science bit):
What’s inside:
Five practical plays to try this week:
Sticky soundbites:
Listener challenge:
What’s one phrase you’re retiring this week and one bold sentence you’re using instead? Tell me on LinkedIn or Insta so we can cheer you on (and keep you honest).
Six-word memoir for this episode:
No more shrinking. Back Your Brilliance.
Sarah is the founder of FoundHer Fire; a women in business membership and community. She is also the author of The Human Scaffolding System - the personal operating system for cracking on, on purpose.
FoundHer Fire provides coaching, peer intelligence, expert input, practical development and real-time support in one ecosystem, so the woman behind the job title, behind the business has somewhere to strengthen her clarity, courage, confidence and energy while she is still doing the job, running the business and managing everything else around it.
And why now? Because the environment these women are leading through keeps asking more of them. Change, uncertainty, restructures, business transformation, career transitions and the collision of work with life load do not arrive one at a time. Capable women compensate for a long time, which can make the cost almost invisible until something gives, they disengage, reconsider what they want or decide they would rather take their experience somewhere else. FoundHer Fire gives them scaffolding before that point.
Find out more about me and how I can work with you:
This chat is sweary, funny and very, very human. You’ll feel seen.
We get into:
Your little takeaways to crack on:
Penny’s six-word memoir: "Trusts gut. Speaks boldly. Sparks change."
And yes, I bloody love her - everyone needs a Penny in Your Pocket.
Listen if…
You’re done shrinking to fit, your tolerance for bullshit is at an all-time low, and you’re ready to back yourself - with humour, grit and zero apology.
Sarah is the founder of FoundHer Fire; a women in business membership and community. She is also the author of The Human Scaffolding System - the personal operating system for cracking on, on purpose.
FoundHer Fire provides coaching, peer intelligence, expert input, practical development and real-time support in one ecosystem, so the woman behind the job title, behind the business has somewhere to strengthen her clarity, courage, confidence and energy while she is still doing the job, running the business and managing everything else around it.
And why now? Because the environment these women are leading through keeps asking more of them. Change, uncertainty, restructures, business transformation, career transitions and the collision of work with life load do not arrive one at a time. Capable women compensate for a long time, which can make the cost almost invisible until something gives, they disengage, reconsider what they want or decide they would rather take their experience somewhere else. FoundHer Fire gives them scaffolding before that point.
Find out more about me and how I can work with you:
Well, hello you bloody brilliant lot - welcome back to It’s Got Pockets, the podcast for women who are done shrinking to fit and rewriting the rules one plot twist (and one swear word) at a time.
This week, I’m taking you behind the scenes of my Olympic-level procrastination skills.
Picture this: I had a game-changing proposal to write - the kind of thing that could shore up my business for years.
And instead of cracking on? I made granola from scratch, cleaned out my husband’s sh*t drawer (COVID masks and rogue belt ends included), sharpened all my pencils, walked the dog the scenic route and even pegged out washing with matching pegs like I was auditioning for a Daz advert.
Why do we do this? Because procrastination isn’t about laziness - it’s about protection. When the stakes are high, our brains would rather do a hundred little dopamine-hit tasks than risk f*cking up the big thing that matters.
In this episode, I dig into:
So, if you’ve ever found yourself deep-cleaning the fridge instead of writing the proposal, this one’s for you. Procrastination isn’t your enemy - it’s the pre-party. But at some point, you’ve got to step onto the dance floor.
🔗 And if you fancy a little extra firepower, come and join me inside FoundHer Fire. Because honestly, the real magic happens when you’ve got the right women around you cheering you on to crack the f*ck on.
Sarah is the founder of FoundHer Fire; a women in business membership and community. She is also the author of The Human Scaffolding System - the personal operating system for cracking on, on purpose.
FoundHer Fire provides coaching, peer intelligence, expert input, practical development and real-time support in one ecosystem, so the woman behind the job title, behind the business has somewhere to strengthen her clarity, courage, confidence and energy while she is still doing the job, running the business and managing everything else around it.
And why now? Because the environment these women are leading through keeps asking more of them. Change, uncertainty, restructures, business transformation, career transitions and the collision of work with life load do not arrive one at a time. Capable women compensate for a long time, which can make the cost almost invisible until something gives, they disengage, reconsider what they want or decide they would rather take their experience somewhere else. FoundHer Fire gives them scaffolding before that point.
Find out more about me and how I can work with you:
Well hello, my brilliant bunch - this one is a must-listen. Especially if you’ve ever muttered, “I really should get my financial shit sorted” and then promptly buried your head in a planner and poured a wine.
In this episode of It’s Got Pockets, I’m joined by the absolute powerhouse that is Katy Eatenton - mortgage adviser, insurance strategist, financial educator and straight-talking queen of ‘let’s-have-the-hard-conversations-before-it’s-too-late.’
We’re diving headfirst into the stuff we wish someone had told us at 25, are now scrambling to learn at 45, 55 and beyond and still don’t talk about anywhere near enough - money, protection, inheritance, insurance, divorce, new partners, messy plot twists, dodgy exes and what to do right now to safeguard your future.
No shame. No jargon. Just solid, relatable advice for women who are leading businesses, raising kids, navigating blended families, or waking up to the fact that ‘financial planning’ isn’t just for city boys with briefcases.
In this fiercely honest and empowering conversation, we cover:
💸 Why protecting yourself isn’t paranoid, it’s powerful
🏠 Tenants in common, wills, and what happens when the kids from your first marriage meet the mortgage from your third
📉 How your business can pay for your insurance (and why you absolutely should)
👀 The danger of avoiding ‘awkward’ money convos until it’s too bloody late
💥 The financial red flags we need to stop ignoring in relationships (DBS check, anyone?!)
📈 What to do now, even if you feel behind, overwhelmed or under-informed
And yes - I overshare a bit (lot) (there may be a kidnapping dating story) but that’s the point. Because if we don’t talk about it, we don’t do anything about it.
✨ Whether you're single, in a relationship, remarried, running a business, running a household, or just bloody running on empty - this episode will give you the clarity and kick up the arse you didn’t know you needed.
🔗 I’ve popped all Katy’s details in the show notes - go follow her, message her and for the love of financial peace of mind, get your bloody will sorted.
Because you don’t need to be rich to protect what matters. But you do need to start.
And as Katy says: Beg for forgiveness, not for permission. Amen to that.
🔗 Resources Mentioned:
🎧 Listen now if you're ready to:
✔️ Own your worth
✔️ Protect your future
✔️ Stop waiting for someone else to sort it for you
And remember: it’s not too late - it’s just time.
Let’s crack on.🔥
Sarah is the founder of FoundHer Fire; a women in business membership and community. She is also the author of The Human Scaffolding System - the personal operating system for cracking on, on purpose.
FoundHer Fire provides coaching, peer intelligence, expert input, practical development and real-time support in one ecosystem, so the woman behind the job title, behind the business has somewhere to strengthen her clarity, courage, confidence and energy while she is still doing the job, running the business and managing everything else around it.
And why now? Because the environment these women are leading through keeps asking more of them. Change, uncertainty, restructures, business transformation, career transitions and the collision of work with life load do not arrive one at a time. Capable women compensate for a long time, which can make the cost almost invisible until something gives, they disengage, reconsider what they want or decide they would rather take their experience somewhere else. FoundHer Fire gives them scaffolding before that point.
Find out more about me and how I can work with you:
Well hello, you bloody brilliant humans. This one’s for every woman still holding the sky up while her soul’s quietly sobbing for a break.
In this solo episode, I’m sharing the truth behind the smiling, functioning, got-it-together mask we wear - even when we're running on empty and calling it leadership, strength, or “just cracking on.”
Spoiler alert: it’s not strength, it’s survival. And it’s not sustainable.
This is the episode I nearly didn’t record because I was knackered, hormonal and trying to push through (again). It took a message from my producer and proper woman-in-your-corner energy for me to stop.
And that moment reminded me of exactly why I built FoundHer Fire in the first place.
So this is your intercept.
Your permission slip.
Your loving, swearing, Northern truth-telling nudge to stop performing energy you don’t have and start reclaiming the rest you’ve already earned 300 gazillion times over.
We’re talking:
🔥 Plus, I’ve created a Stop Before You Burn Out worksheet to help you press pause before your nervous system forces it. Drop me a message and I’ll send it over.
Because the truth is this:
And you, my friend, are not here to survive - you're here to thrive, to crack on with joy, fun, passion and purpose.
So if you need someone to be your Kath this week… I’ll be your Kath.
Big love, always.
P.S. Now go on, put the kettle on and sit the fck down, Doris. Just for ten minutes - that break will enable you to move forward, at your pace, your level, on your terms.
Sarah is the founder of FoundHer Fire; a women in business membership and community. She is also the author of The Human Scaffolding System - the personal operating system for cracking on, on purpose.
FoundHer Fire provides coaching, peer intelligence, expert input, practical development and real-time support in one ecosystem, so the woman behind the job title, behind the business has somewhere to strengthen her clarity, courage, confidence and energy while she is still doing the job, running the business and managing everything else around it.
And why now? Because the environment these women are leading through keeps asking more of them. Change, uncertainty, restructures, business transformation, career transitions and the collision of work with life load do not arrive one at a time. Capable women compensate for a long time, which can make the cost almost invisible until something gives, they disengage, reconsider what they want or decide they would rather take their experience somewhere else. FoundHer Fire gives them scaffolding before that point.
Find out more about me and how I can work with you:
In this unforgettable episode, I'm joined by the gloriously funny, deeply wise and utterly disarming Alison Larkin - bestselling author, actress, award-winning audiobook narrator and creator of Grief, A Comedy.
What begins as a conversation about grief quickly unfolds into a masterclass in living, loving late, choosing joy, and rewriting the rules - whether that's of gender in literature or of what comes after heartbreak.
With her trademark humour and a heart that’s clearly lived a thousand lives, Alison takes us through:
Oh - and there’s also a beautiful live performance of her original song at the end. Tissue warning. Snot bubbles may occur.
Her Six Word Memoir:
Choose love and laughter after loss.
This one’s not really about death.
It’s about finally letting yourself live — with peace, with permission, and with a whole lot of laughter.
Why You Should Listen:
If you’ve ever lost someone.
If you’ve ever loved late or feared it was too late.
If you’ve ever wondered how you could possibly keep going —
This conversation is your reminder:
You can. And joy might just be waiting for you on the other side.
Buy the Book: Grief, A Comedy by Alison Larkin – available now in print and audiobook.
Connect with Alison: https://alisonlarkinpresents.com/
If you loved this episode, share it with someone who needs to be reminded: it’s never too late for love, reinvention, or a bloody good laugh.
🎧 Subscribe. Review. Crack on.
Because as Alison says - Don’t settle. It’s your life. It could be gone tomorrow.
Sarah is the founder of FoundHer Fire; a women in business membership and community. She is also the author of The Human Scaffolding System - the personal operating system for cracking on, on purpose.
FoundHer Fire provides coaching, peer intelligence, expert input, practical development and real-time support in one ecosystem, so the woman behind the job title, behind the business has somewhere to strengthen her clarity, courage, confidence and energy while she is still doing the job, running the business and managing everything else around it.
And why now? Because the environment these women are leading through keeps asking more of them. Change, uncertainty, restructures, business transformation, career transitions and the collision of work with life load do not arrive one at a time. Capable women compensate for a long time, which can make the cost almost invisible until something gives, they disengage, reconsider what they want or decide they would rather take their experience somewhere else. FoundHer Fire gives them scaffolding before that point.
Find out more about me and how I can work with you:
Ever fantasised about checking yourself into a silent retreat (aka jail) just for a bit of peace and bloody quiet?
Welcome to The Shovel Sisters episode – a love letter to every woman who’s ever had to educate someone (a partner, a colleague, a child... the bloody dog) on the absolute hormonal rollercoaster that is perimenopause, menopause and everything in between.
This one’s for the women holding up the sky while sweating through their bra, questioning their sanity and still being asked what’s for tea. Again. Because it never ends.
In this solo episode, I’m talking about:
🔥 The emotional and physical plot twists of midlife (spoiler: there’s no manual)
🔥 The moment my husband asked “How long does menopause last?” (he lived, but only just)
🔥 Why we need a secret society of rage-and-resilience-fuelled women called The Shovel Sisters (or maybe not because jail)
🔥 The wild duality of wanting to build empires one minute and cry into your toast the next
🔥 And why you're not losing the plot – you're leading a bloody revolution (in your body and your life)
There’s a reason this podcast is called It’s Got Pockets – because we carry a hell of a lot. And sometimes we need a circle, a sisterhood, a safe space to scream, swear, sob or simply sit.
So if you’re in your “don’t f*cking test me” era… you’re not alone.
This one’s equal parts sweary survival guide and midlife manifesto.
And just in case you need the reminder:
You are not mad.
You are not behind.
You are becoming.
And if you ever need a shovel… you know where I am.
💥 Come find your fire inside the FoundHer Fire Collective
💬 DM me if you're ready to be seen, heard and backed – shovel optional.
Sarah is the founder of FoundHer Fire; a women in business membership and community. She is also the author of The Human Scaffolding System - the personal operating system for cracking on, on purpose.
FoundHer Fire provides coaching, peer intelligence, expert input, practical development and real-time support in one ecosystem, so the woman behind the job title, behind the business has somewhere to strengthen her clarity, courage, confidence and energy while she is still doing the job, running the business and managing everything else around it.
And why now? Because the environment these women are leading through keeps asking more of them. Change, uncertainty, restructures, business transformation, career transitions and the collision of work with life load do not arrive one at a time. Capable women compensate for a long time, which can make the cost almost invisible until something gives, they disengage, reconsider what they want or decide they would rather take their experience somewhere else. FoundHer Fire gives them scaffolding before that point.
Find out more about me and how I can work with you:
This episode kicks off with a question no one saw coming (literally): do vaginas have nostrils? And from there… it’s glorious, gritty and unfiltered.
I’m joined by the brilliant Jennie and what starts as knicker chat turns into the kind of real, raw conversation women usually only have in the loos - when the bra's off, the mascara’s smudged and you’re two proseccos deep into life reflections.
We talk:
There’s rage, release, reality checks and ridiculous giggles because the truth is, this season of life comes with all of it. You’re not breaking. You’re breaking open. You're rewiring and reclaiming you.
So pull up a chair, take your bra off, pop your jimmies on and tune into the conversation more of us need to be having - unfiltered, unbothered and unapologetically you.
Sarah is the founder of FoundHer Fire; a women in business membership and community. She is also the author of The Human Scaffolding System - the personal operating system for cracking on, on purpose.
FoundHer Fire provides coaching, peer intelligence, expert input, practical development and real-time support in one ecosystem, so the woman behind the job title, behind the business has somewhere to strengthen her clarity, courage, confidence and energy while she is still doing the job, running the business and managing everything else around it.
And why now? Because the environment these women are leading through keeps asking more of them. Change, uncertainty, restructures, business transformation, career transitions and the collision of work with life load do not arrive one at a time. Capable women compensate for a long time, which can make the cost almost invisible until something gives, they disengage, reconsider what they want or decide they would rather take their experience somewhere else. FoundHer Fire gives them scaffolding before that point.
Find out more about me and how I can work with you:
This episode starts with a cancelled Sunday. But it unpacks something far bigger.
Something I know you’ll feel in your bones if you’ve ever:
I’m talking about the invisible trap of proving - where you perform your value, your right to rest, your worthiness for the seat you’ve already earned.
It’s the part no one talks about when they say “just be more confident” or “take up space.”
It’s what happens when the world tells women to rise but only if we never slow down.
In this solo episode of It’s Got Pockets, I’m getting honest about:
There’s no tidy bow on this one - just real talk and a reminder you might need today:
👉 You don’t need to keep proving it to keep it.
This is your permission slip to take the mask off, breathe and choose yourself without needing a dramatic burnout to justify it.
Links + Extras:
Sarah is the founder of FoundHer Fire; a women in business membership and community. She is also the author of The Human Scaffolding System - the personal operating system for cracking on, on purpose.
FoundHer Fire provides coaching, peer intelligence, expert input, practical development and real-time support in one ecosystem, so the woman behind the job title, behind the business has somewhere to strengthen her clarity, courage, confidence and energy while she is still doing the job, running the business and managing everything else around it.
And why now? Because the environment these women are leading through keeps asking more of them. Change, uncertainty, restructures, business transformation, career transitions and the collision of work with life load do not arrive one at a time. Capable women compensate for a long time, which can make the cost almost invisible until something gives, they disengage, reconsider what they want or decide they would rather take their experience somewhere else. FoundHer Fire gives them scaffolding before that point.
Find out more about me and how I can work with you:
Trigger warning: This episode contains themes of grief, loss, trauma, addiction, and recovery.
This episode is special; I get to talk to my fabulous friend Nicky Wake and I can confirm it is completely unfiltered.
In this fiercely honest episode of It’s Got Pockets, I sit down with the phenomenal Nicky Wake - powerhouse entrepreneur, sober and founder of multiple game-changing businesses (Don't Panic Events, Chapter 2 Dating, Widow’s Fire, Sober Love and Sober AF) and a woman who has turned the hardest kind of heartbreak into deep purpose and powerful impact.
We talk about everything. And I mean everything.
From podium dancing in the Hacienda to building a global awards empire…
From losing the love of her life and navigating widowhood, grief and solo parenting…
To dating again (with hilarious stories and a few d*ck pics along the way)…
And hitting rock-bottom moments before making the bold, life-saving choice to get sober and start again - on her own terms.
This isn’t a story of one neat, tidy reinvention.
It’s a story of grit, grief, guts and there's some gallows humour - this is why we are friends.
We talk:
🔥 Widowhood and anticipatory grief
🔥 Dating over 50 and the launch of Chapter 2 and Widow’s Fire
🔥 The sober dating revolution (hello Sober AF)
🔥 Alcohol as a coping mechanism and how she chose differently
🔥 Why power of attorney and a will are NOT boring admin, but essential
🔥 The power of community, purpose and finding your people
And Nicky’s six-word memoir? One of the best yet.
“Embracing a chapter two, turning pain into purpose.”This is one for anyone who’s ever wondered how the hell to carry on when life hits hardest and who believes in plot twists, comebacks and doing things your own damn way.
🧨 Tap play. Share it with someone who needs it. And if you haven’t sorted your will or power of attorney yet - this is your big fat nudge.
Sarah is the founder of FoundHer Fire; a women in business membership and community. She is also the author of The Human Scaffolding System - the personal operating system for cracking on, on purpose.
FoundHer Fire provides coaching, peer intelligence, expert input, practical development and real-time support in one ecosystem, so the woman behind the job title, behind the business has somewhere to strengthen her clarity, courage, confidence and energy while she is still doing the job, running the business and managing everything else around it.
And why now? Because the environment these women are leading through keeps asking more of them. Change, uncertainty, restructures, business transformation, career transitions and the collision of work with life load do not arrive one at a time. Capable women compensate for a long time, which can make the cost almost invisible until something gives, they disengage, reconsider what they want or decide they would rather take their experience somewhere else. FoundHer Fire gives them scaffolding before that point.
Find out more about me and how I can work with you:
From the publisher's feed
You know that feeling where you find that perfect dress or those bloody brilliant wide leg trousers and they have pockets, well that is what you’re going to get with my weekly…
I’m bringing you real conversations. You know the ones we usually only share in whispers, in those moments when we finally let the mask slip.
I'm bringing you the stories of women who crack the feck on every single goddamn day. The ones who somehow press play even when life gets proper lifey.