Simone Banna, the self-proclaimed Queen of Strategy and Culture, is a marketing and partnerships executive known for translating cultural relevance into measurable growth. She specializes in building strategic partnerships that unlock new revenue, expand audiences, and strengthen brand ecosystems across high-impact verticals including sports, technology, and entertainment.
Simone has held roles at Klutch Sports Group, MoonPay, Twitch, and the NBA. At Klutch, she led marketing for top basketball talent, bridging athlete influence with brand growth strategy. At MoonPay, she helped scale the company’s footprint through growth partnerships across Web3 and consumer sectors. During her time at Twitch, she expanded the platform’s presence beyond gaming and helped drive new vertical development within sports. Her tenure at the NBA spanned five years, where she played a central role in advancing the league’s digital innovation, platform strategy, and partnership development across the NBA, WNBA, and NBA G League.
In addition to her partnership expertise, Simone brings above-average fluency in social media and emerging platforms. She has a keen understanding of what’s trending, how culture moves online, and how to position brands for maximum cultural traction. Her work is grounded in an obsession with data, using performance metrics and platform insights to inform every strategic decision.
Simone is a magna cum laude graduate of the University of Georgia and currently resides in Atlanta.