It's No Fluke

With more than 15 years of experience in the purpose and impact space, Whitney Dailey is a thought leader at the intersection of purpose and communications. 

At Allison, Whitney serves as Managing Director, Purpose and leads the agency’s Purpose Center of Excellence – a dedicated team specializing in Purpose brand strategy and impact leadership, backed by Allison’s global network of more than 1,000+ creatives and storytellers.

She has personally authored upwards of 400 articles and 30 research reports on sustainability, social justice, and social impact topics and shared her message from the digital wavelengths of myriad podcasts, the lectern at Harvard University the stage of Sundance and Fordham’s Responsible Business and Future Fashion Coalitions. 

In her previous role as Senior Vice President of Purpose Marketing, Research & Insights at Porter Novelli, Whitney transformed the agency into a Purpose-driven organization through powerful thought leadership, communications and marketing.

Whitney holds an MBA in Environmental Management from the University of Massachusetts, Boston and a BA in Business Administration from the George Washington University. She also earned an MBA Certificate in Clean Energy and Sustainability from the University of Massachusetts, Boston. She is a frequent guest lecturer at colleges and universities including Boston College, Boston University and Simmons College and was an adjunct professor at Boston College during the 2022-2023 school year.

Whitney was named a Top 100 Giving Influencer on Twitter by Give Local America in 2015 and in 2019, was a finalist for PR News Platinum Awards PR Professional of the Year. In 2024, she was named to the PRWeek Women of Distinction List. 

Traci DeForge, founder of Produce Your Podcast, an award-winning full-service production and audience growth marketing agency, is recognized as an international podcast expert, sought-after speaker, and media contributor. The creator of the Podcast Management Academy, the industry’s only certified podcast manager training program, PodHive, and Co-Founder of the Podcast Professionals Association.  

Traci hosts the Growth Accelerator Podcast, and co-hosts the popular Ask Brien Radio Show in Los Angeles.  She's been featured on all three major networks, including CNN, CTV, American Express Open, and RadioINK. She is also a member of the Rolling Stone Culture Council.

This is way more than just our first annual predictions episode. Victoria Bachan is the SVP, Creators at Wasserman. Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman’s presence spans 28 countries and more than 70 cities, including New York, London, Nashville, Chicago, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney.

Formerly the Global President of Sixteenth, Victoria oversaw a team of 43 managers and over 300 diverse Creators, while spearheading the company’s global expansion efforts. 

 Victoria and her team collaborated with some of today’s brightest Creators, including People’s Choice Award winner Doug the Pug, visual artist and best-selling author Adam J. Kurtz, Crypto and Gen Z Finance expert Taylor Price, best-selling author and gamer Kelsey Dangerous and the Nami Matcha Founder and CEO, Ashley Alexander.

 Previously her team was instrumental in launching two groundbreaking TikTok Creator houses, “The Crib Around the Corner” for Black content creators, and “Familia Fuego” for Latinx talent. In 2023, she also helped Doug the Pug launch Nonipup, a human-grade all-natural pet care brand.

Under her leadership, 61% of the Sixteenth roster proudly identified as BIPOC, reflecting her commitment to diversity and inclusion. When Victoria isn't paving the way for prominent creators, she mentors South Asian executives and talent as a member of The Salon and supports fundraising efforts for Play Inspired.

Enoma is a seasoned expert in social media and influencer marketing with a proventrack record of creating internationally recognized, award-winning campaigns.

As the Head of Social at SEK, Enoma leads the social media and influencer marketing unit at SEK, where she social 1st creativity, spearheads business development, new business and directs a dedicated team. She has collaborated with some of Finland’s largest brands, providing consultancy on 360-degree digital brand experiences encompassing social media strategy, brand development, and influencer marketing.

Enoma frequently shares her expertise at major branding, social media, and influencer marketing events. Her contributions have beenhonoured with awards at Cannes Lions, SABRE Awards, Finnish Comms Awards, and GrandOne. She has also served as a judge for prestigious global competitions such as Eurobest, GrandOne, TikTok Awards Nordic, and The Young Ones Competition.

Evan Horowitz is the co-founder and CEO of Movers+Shakers, a creative agency with numerous industry accolades and awards from Ad Age, Adweek, Fast Company, Digiday, Cannes Lions, among others. Movers+Shakers revolutionizes social media marketing, specializing in connecting brands with culture and generating unprecedented brand love among Gen Z and Millennials. With over 250 billion views, their campaigns include TikTok's most viral content, the first TikTok-native reality show, and iconic brand collaborations like e.l.f. x Chipotle.

Evan's 20-year career includes roles at Fortune 500 companies like Samsung and Macy’s. He’s coached leaders, grown multimillion-dollar business units, and made strides in social justice campaigns. Evan holds an MBA from Harvard and a BS in Engineering from Stanford. A respected thought leader, he’s spoken at numerous events hosted by WWD, Glossy, Advertising Week, and ANA and is often quoted in the industry’s most coveted publications.

Brooks Miller is Executive Vice President of Creator Marketing at Edelman and United Entertainment Group. Prior, Brooks spent nearly 8 years at Twitter, where she helped build their creator marketing discipline from the ground up, partnering with creators and brands across every platform and every vertical.

She started her career as an account manager agency-side at 72andSunny and Barrett Hofherr (formerly barrettSF). Her work has won at Cannes, the One Show, the Clios, the Shorty Awards and has been recognized in AdWeek and Adage. She lives in Brooklyn with her husband, son & perfect basset hound, Dirk Nowitzki.

Maeher Bawa is a 3x Shorty Award–winning Social Media & Partnerships Consultant who helps early-stage lifestyle, beauty, and parenting brands build full-rounded partnership programs that drive awareness and growth. She specializes in developing and scaling influencer strategies, with an emphasis on product exchange collaborations that deliver real impact for startups working with lean budgets.

Kim Chackal is the Co-Owner and VP of Sales and Marketing at Equifruit. Over the past decade she has  established Equifruit as the North American market leader for Fairtrade-certified bananas and her sights  are set on Global Fairtrade Banana Domination. Her fearless and bold approach is making waves in the  produce industry.

In 2021, Kim was recognized as “Produce Person of the Year” by the Ontario Produce  Marketing Association. In 2022, she was recognized on The Packer 25 list which highlights leaders,  innovators and agents of change across the fresh produce supply chain. In 2024, Grocery Business  Magazine selected her as an Outstanding Women in Produce and The Packer recognized her as the  Produce Marketer of the Year. In 2025, the Globe and Mail listed Equifruit as one of the Top Growing  Women-Led Companies in Canada. With 20 years of sales experience, she loves challenging people to  rethink their consumption habits and consider Fairtrade as a sustainable solution in produce.

Tina Maher is the SVP of Client Services & Branded Franchise Management at Hartbeat — the global, multi-platform entertainment company creating content and experiences at the intersection of comedy and culture. With a mission to keep the world laughing together, Hartbeat finances, develops, and produces content across platforms; connects with audiences worldwide through its expansive distribution network; and partners with leading brands to co-create award-winning IP.

Tina is one of the key figures behind Hartbeat’s long-standing partnership with P&G and Old Spice/Gillette for Cold As Balls, Kevin Hart’s hit athlete interview series which recently wrapped its 12th season. Shot in front of a live audience, the season featured conversations with some of today’s biggest sports stars, including Tom Brady, Victor Wembanyama, CeeDee Lamb, CM Punk, and Ja’Marr Chase.  

With more than 2 billion views to date — and P&G/Old Spice remaining the presenting sponsor since day one — Cold As Balls is a signature example of Tina and Hartbeat’s ability to bring an entertainment-first approach to brand storytelling.

As a Hollywood screenwriter Michael Ashley sold the hit Halloween movie Girl Vs Monster to Disney—which launched a successful kids’ toy line. Before this, he worked in development for the head of the literary department at Creative Artists Agency (CAA), the biggest talent agency in the world. Pivoting to literary publishing, he now owns and operates a creative content agency, turning his clients thought leaders by writing their books, articles, and speeches.

Michael has co-written 5 books on AI, including Own the AI Revolution, published by McGraw Hill and Neuromined: Triumphing Over Tyranny, named best technology book of the year by Indie Awards. The creator of The AI Philosopher podcast/Substack, Michael serves as a Forbes columnist on AI. His writing has been featured in Fox Sports, Entertainment Weekly, the United Nations' ITU News, and Yahoo! Finance. Michael also helps companies make the leap to AI by providing hands-on integration. 

If you want to literally touch grass we mention Travis Johnson's company in this episode:

https://www.northwestsurvivalschool.com/