It's No Fluke

It's No Fluke

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It's No Fluke episodes

  • E294 Maren Hamilton: How an Unexpected Viral Request Unlocked the Future of Marketing

    As a thought leader on all things social media, Maren Hamilton has consistently driven community engagement for brands like The North Face, Starbucks and most recently Popfly. She holds a master’s degree in Digital Media from the University of Washington and is a public speaker on social media strategy, creator marketing, and digital trends. When she’s not on TikTok, you can find her on the trail or paddling the river with her pups.


    33 min
  • E293 Destiny Chambers: 2025 Was Giving Auto-Fill Energy, Here's How to Surprise People

    Destiny K. Chambers is a seasoned marketing executive with a strategic approach to driving brand awareness and market leadership. With over 13 years of experience, she has a proven record of not just steering marketing initiatives, but igniting brand growth and achieving measurable business outcomes. Most recently, as Vice President and Head of Marketing at /prompt., she leveraged this expertise to spearhead the unification of marketing strategies across /prompt., Lippe Taylor and twelvenote, driving a cohesive vision for the agency's future.

    Chambers has a dynamic background in leading successful agency marketing campaigns at renowned organizations such as Young & Rubicam, WPP, and VML, consistently driving impactful large-scale activations both nationally and globally. Her influence extends beyond individual campaigns; she actively contributes to the direction of the marketing landscape as a member of the prestigious LIONS/ANA CMO Growth Council and the Forbes Communications Council. Previously, she shaped industry conversations around diversity, equity, and inclusion as Chair of the New York Festivals Advertising Awards' DE&I Advisory Board.

    Further showcasing her commitment to societal improvement, Chambers is a former Youth Empowerment Program leader and proud alumna of Urban Underground, where she supported youth-led social justice campaigns. As a skilled public speaker and writer, she has shared her insights and expertise at prominent events such as Cannes Lions, Advertising Week NY, AfroTech, and WAATBP and featured in distinguished publications such as Forbes, Adweek, Ad Forum, Ad Age, PR Week, Campaign Brief, and Little Black Book.


    36 min
  • E292 Oksana Matviichuk: AI is a Mirror for Human Thinking

    Oksana Matviichuk partners with executive teams to adapt business models to the AI age, ensuring they remain relevant, resilient, and sustainable. She is the Founder & CEO of WBENC-certified OM Strategic Forecasting, a Forbes Agency Council member, and a three-time “Top Women Leaders of New York” honoree by Women We Admire. Oksana designs AI-native business models, operating standards, and decision systems. Her OM Sustainable Growth Assessment benchmarks a company across four verticals: Reputation, Relevance, Resilience, and AI & Automation Readiness, and OM Strategy scales organizations with clarity and control. She speaks on operationalizing AI while keeping human agency at the core.



    28 min
  • E291 Marissa Rosen: Supporting Climate Solutions

    Marissa Rosen is the Founder, Owner, and Principal Consultant of Climate Social, a boutique communications agency she launched in 2015 to help impact-driven organizations and leaders share their stories and drive meaningful change. Her work spans public relations, social media, branding, copywriting, and creative campaigns that strengthen community engagement and inspire action. In addition to advising clients, Marissa has built her own thought leadership through writing, speaking, and media appearances across the climate, energy, and sustainability space.

    29 min
  • E290 Bolong Li: The Growing Landscape of Audio Content

    As the Vice President, Global Head of Growth at Amazon's Audible, Bolong Li spearheads cross-functional teams dedicated to fostering sustained growth and enhancing customer experiences across diverse platforms.

    Before his tenure at Audible, Bolong accrued two years of experience at Apple, where he concentrated on Business Development and Retail Management. His career trajectory began in the financial industry, leveraging his educational background in finance from both undergraduate and graduate studies.

    Beyond his professional roles, Bolong contributes to academia by teaching business and marketing courses at Columbia University.


    32 min
  • E289 Lauren Danis: Marketing Today is Earning The Right to Exist in People's Lives

    Lauren Danis brings nearly three decades of experience to Eventbrite, where she serves as the Chief Brand & Communications Officer, overseeing the global integrated brand and communications team which includes brand marketing, creative, social media, community, brand content and global internal and external communications. Prior to Eventbrite, Lauren was the VP of Communications at Ancestry where she led all global brand and product communications, social media and influencer relations.

    Lauren also spent over a decade at leading global public relations firm Weber Shandwick where she worked on many of the firm’s marquee accounts including Mondelēz International, Unilever, Motorola, Nestlé, Abbott, and one of the most iconic American campaigns in recent memory – “got milk?” Early in her career, Lauren held communications roles at Hyatt, travel start-up e.Gulliver.com, and Edelman after graduating from the esteemed Northwestern School of Communication and Media Studies.

    Currently, she brings her integrated brand-building expertise to Eventbrite in an effort to help advance the company vision and reputation amongst various stakeholders including Britelings, consumers, event organizers, brand partners and investors. In her spare time, you can find Lauren reading a good book, finding her zen on her yoga mat, taking a long walk with her husband and dog, or experimenting in the kitchen with a new recipe.


    33 min
  • E288 Sherilyn Shackell: Invest in Your 118 Hours

    Sherilyn is the Founder & Global CEO of The Marketing Academy – a unique non-profit organisation dedicated to developing leadership talent in Marketing, Media&Advertising. 

    The Marketing Academy opened in 2010, bringing together some of the world’s best known & popular brands to provide world-class learning for all levels of talent from emerging leaders to CMOs. Their highly respected Scholarship and Fellowship programs are delivered in the UK, EMEA, USA, Australia & APAC.  

    When she gets the chance, she writes about talent development and all things ‘leadership’ featuring in many articles in The Sunday Times, FastCo, Telegraph, AdNews, Marketing Week, AdWeek, MarketingMagazine, Management Today and CMO.com. 

    She has been frequently recognised for her work; receiving the CIM Women in Marketing 'Special Award for Contribution to Marketing’, inducted into the Courvoisier Future 500, invited to join the Marketing Group of Great Britain, identified as one of the UK’s Vision 100 by Adobe and included in AdNews Top 50 list of most powerful influencers in Australia. 


    32 min
  • E287 Dr. Karen Sutherland: How to Use AI in Strategic Communications

    Dr. Karen Sutherland is a multi-award winning educator and author from the University of the Sunshine Coast in Australia. As a Certified AI Consultant and Director of Dharana Digital Marketing Agency, Dr. Sutherland specializes in using AI for strategic marketing and communication. In addition to designing and delivering training and workshops globally for over a decade, her research spans AI in strategic communication, B2B relationships, social media pedagogy and practice.

    She has authored two editions of her book 'Strategic Social Media Management – Theory and Practice' Palgrave Macmillan, downloaded more than 170k times, 'Transmedia Brand Storytelling - Immersive Experiences from Theory to Practice' Palgrave Macmillan, and 'Public Relations and Strategic Communication', Oxford University Press. Her latest book, '⁠Artificial Intelligence for Strategic Communication⁠,' , Palgrave Macmillan, has been adopted across 20+ countries. 

    Dr. Sutherland has featured in global media including  the Wall Street Journal, Euro News AAP, ABC, Nine, Sky News and has been Ticker's AI and social media expert for the past five years. 


    39 min
  • E286 Anthony Delconte: What Creators Can Learn From Publishers

    Anthony Delconte has 15 years of experience working across traditional and creator media ecosystems.

    He started his career at a video news startup during what he'll claim was the second pivot-to-video era (c. 2011), helping the company transform from a video hub to a syndication service and ultimately a white-label distribution tool.

    From there, he went to CNBC, where he joined a team responsible for managing distribution deals after business development signed them. He worked across editorial, product, and sales to drive additional revenue and reach.

    He then worked for Panda Global, an esports team, where he oversaw the company's creator initiative. The program was designed to identify rising stars (think VC coin-flipping for creators) while supporting the brand’s event and merchandize operations, as well as building out digital video inventory.

    He later returned to traditional media, first at Men's Journal and most recently at Entrepreneur, where he oversees the social team and partnerships with creators designed to guide users into and down the funnel.

    He's also led an expansion to leverage those creator and influencer capabilities for Entrepreneur's partners and advertisers.


    34 min
  • E285 Whitney Dailey: The Risk of Both Action and Inaction in Brand Response

    With more than 15 years of experience in the purpose and impact space, Whitney Dailey is a thought leader at the intersection of purpose and communications. 

    At Allison, Whitney serves as Managing Director, Purpose and leads the agency’s Purpose Center of Excellence – a dedicated team specializing in Purpose brand strategy and impact leadership, backed by Allison’s global network of more than 1,000+ creatives and storytellers.

    She has personally authored upwards of 400 articles and 30 research reports on sustainability, social justice, and social impact topics and shared her message from the digital wavelengths of myriad podcasts, the lectern at Harvard University the stage of Sundance and Fordham’s Responsible Business and Future Fashion Coalitions. 

    In her previous role as Senior Vice President of Purpose Marketing, Research & Insights at Porter Novelli, Whitney transformed the agency into a Purpose-driven organization through powerful thought leadership, communications and marketing.

    Whitney holds an MBA in Environmental Management from the University of Massachusetts, Boston and a BA in Business Administration from the George Washington University. She also earned an MBA Certificate in Clean Energy and Sustainability from the University of Massachusetts, Boston. She is a frequent guest lecturer at colleges and universities including Boston College, Boston University and Simmons College and was an adjunct professor at Boston College during the 2022-2023 school year.

    Whitney was named a Top 100 Giving Influencer on Twitter by Give Local America in 2015 and in 2019, was a finalist for PR News Platinum Awards PR Professional of the Year. In 2024, she was named to the PRWeek Women of Distinction List. 


    35 min

About It's No Fluke

From the publisher's feed

AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success.