It's No Secret with Dr T.

McDonald's is one of the most successful businesses in the world, and their huge success has convinced everyone that to be successful your business should also start and finish with systems, but my guest Dr Jesse Green explains why this is a mistake and that systems alone do not equal success.     McDonald's is a transactional based business; it's not a relationship type of business. Therefore to make their systems work, they only need arms and legs to get the job done, hearts and minds are not required.    However, if you're in a service type industry, you NEED your team to have their hearts and minds engaged with your clients.    In this episode we discuss:      2:20 Serving is not necessarily service.    6:00 Why systems don’t always translate. You need to connect emotionally and provide a proper level of service. You need structure with flexibility.   "If you over systematised your business you rob it of its heart and rob it of its soul and flexibility".    9:25 If you show that you care and you’re engaged with your clients it sets you apart from your competitors'.   11:00 Always think, how can I do it better.    15:23 Difference between Frameworks and systems and why your team need to be able to freestyle within the frameworks.    "Scripts can feel very awkward, it's like wearing someone else’s underwear".    19:05 Frameworks allow people to develop their hearts and minds for the business.    20:18 Performance Culture Matrix: How to handle a team member that is not engaged or is lacking heart and soul for your business.    22:50 The Necessary Conversation   “Whoever sets the frame for the conversation controls the conversation.”   24:45 People need to go through the shit shaver when they walk into your business.   26:05 Why it’s important to employ people with energy. You can teach skills.    33:32 Net Promoter Score: You have the positive advocates, the negatives advocates and the vanillas in the middle.   34:20 It’s about being on purpose. You can complete a task using arms and legs, but if you bring your hearts and minds, you will approach the task in a completely different way.    Monday Morning Tip   You've got to get your staff excited about what you’re building as a team.    "Whoever got you here, may not get your there".    38:55 Is your team fit for purpose. 

If you have any questions about this podcast episode, please contact me at [email protected], or you can connect with Dr Jesse Green and if you're a dentist check out his podcast The Savvy Dentist.  

If you're a podiatrist, or a person that's open to new ideas and like to think out of the box, check out the Podiatry Legends Podcast. 

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

12 Secrets to Get More People Through Your Front Door

Other episodes you will enjoy with Dr Jesse Green:

Episode 12: The Recovery Paradox   Episode 24: Brand Personality & ACDC  

If you want to grow your business doing in-service talks and presentations is one of the most cost-effective tactics you can use, and best of all you get to control the content and pace of the conversation.  

On Episode 148 my guest Clive Maloney discussed the six vital steps required to improve your public speaking skills, and if you do a lot of public speaking, I highly recommend going back and listening to this episode. 

Start Small

Now, I won’t go into the six steps on today’s mini-episode, but one of the tips Clive suggested when you’re just starting, or if you’re nervous about public speaking, is to start small. And there’s no better way to start small than providing in-service talks and presentations to people, businesses and organisations that can refer people to your business.

Conversation With A Plan

One thing I will mention further is how Clive Maloney refers to presentations as ‘conversations with a plan,’ which is a perfect description. You are just talking with people, except for having it all planned out, even the objections.

In-Service Explained

If you’re not sure what I mean by an in-service presentation, let me give you an example. A Podiatrist could organise a short 15-20 minute presentation on a particular aspect of podiatry to a small group of practitioners at a local Doctors or Physiotherapy clinic.

Ideally, the presentation will be on an area of interest to the Podiatrist, or about a service they want to promote. This applies to every profession or business. Don’t do a presentation if it’s of no interest and there’s no purpose behind it.

If You Feel Intimidated

If you feel intimidated presenting to other professionals in your industry, start with non-professionals — however a presentation for your local hairdressing salon, health food shop, and gym or accounting firm.

If you want to have a successful business, you have to do things that are not always comfortable, and public speaking does fit under this heading, even if the audience is small.

It's All About How You Think

I have spoken to a lot of health professionals and business owners, and one common theme I hear is they want to be busier, and they want to attract more new people to their business, however, their budget is limiting their growth options.

I disagree...it's not their budget that is limiting their growth options; it's their thinking.

There's No Cost

Yes, it costs money if you want to advertise using traditional media and even online adverts is not free; however, it costs you nothing but time to organise and provide an in-service presentation about your profession or business.

Six Pillars of Marketing

In both my books, It's No Secret, There's Money In Podiatry, and It’s No Secret There’ Money In Small Business I discuss the Six Pillars of Marketing. 

1. Professional Referrers
2. Non-professional Referrers
3. Internal Marketing
4. External Marketing
5. Verbal Marketing
6. Web-Based Marketing

All marketing pillars should be used for promoting your business; however, some marketing pillars are far more expensive to implement.

Pillar Number Five - Verbal Marketing 

Providing in-service presentations comes under pillar number five - Verbal Marketing and most verbal marketing is relatively inexpensive, however, if you're not comfortable talking in front of people you will find this pillar challenging to build and develop.

Who Is Your Business Spokesperson?

But if you're serious about having a successful business, you need to get over your fear, or you need to employ someone else who can take on this role.

Every successful business needs a spokesperson and if that’s never going to be you, then find someone who will be. When you get in-service presentations working for you, you’ll notice immediately the positive impact it has on your business.

The more in-service presentation I did for my podiatry business, the faster it grew.

Solopreneurs

But what do you do if you work by yourself and can't find someone else to do the in-service presentation for you? Well, you'll have to sit back and watch your competition grow instead.

On a serious note, if you genuinely have a fear of public speaking, please send me an email at [email protected] and let's discuss it further. I managed to get through Primary School, High School and University without ever giving a public presentation, so when it comes to the fear of public speaking, I GET IT.

If you like this episode, you will enjoy:

Low-Cost Marketing Idea #1: Coffee Sponsorship 

Low-Cost Marketing Idea #2: Photo Competiton 

Low-Coast Marketing Idea #3: Host An Open Night 

iTunes Reviews

If you enjoy It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on ITUNES.

RECENT REVIEW:

☆☆☆☆☆ “This is a great podcast. What I like about it is that it’s not just theory. It has actionable information that you can use right away.” Jayteee3 via Apple Podcasts · Australia · 02/01/19

Newsletter

If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER I promise not to spam you with daily emails about how good I am. 

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

If you want to be a better public speaker, or overcome your fear of public speaking you need to listen to my guest Clive Maloney as he explains the six vital steps required to improve your next public speaking performance.

Clive is a small business coach and trainer, and teaches entrepreneurs how to grow their business and have an impact on the world. And there's no better place to start than improving your skills as a public speaker. 

On this episode we discuss:

3:45 - Why we need to change our thinking and terminology about public speaking. Public speaking is not just a presentation; it's a conversation, and it's better than a conversation - it's a conversation with a plan. 

6:15 - Why preparation is vital in removing fears. You need to plan what to say and then rehearse. 

8:30 - Why do you want to do public speaking? Is it to increase sales, deliver a message, or create a call to action? 

"There is no marketing platform on this planet that helps you build trust and credibility quicker than public speaking"

12:15 - Starting Small: This is the best tip to begin your public speaking journey. Start with a small audience and build up from there.

15:00 - Nerves are normal: Acknowledge the fact that you will be nervous and maybe suffer from imposter syndrome, but you cannot have two opposing emotions so start thinking about the value you're going to be delivering to your audience. 

18:30 - A conversation with a plan:

Think about the audience and where they are right now. Think about their problems and pain points. Think about where will they be by the end of your talk. Script it out. Where they are NOW, where you will take them. 

Regardless of the time, all you need to do is fill in the gaps between the start and finish, whether it's a 30-minute presentation or a full day workshop. 

23:50 - Why public speaking is an emotional journey.

6 Steps Formula For Improved Public Speaking

As long as you must make sure you've done the preparation first.

24:55 A - ATTENTION

To get the attention of the audience, you need to ask three YES questions, and you need to raise your hand high. 

1. How many here would like to know more about...?
2. How many here would like to improve their...?
3. How many here would like to ...?

And then tell a good story that relates to the three questions. 

28:25 B - BENEFITS

What it is they will gain by paying attention to you?

29:35 C - CONTENT

Content is the logic element. Are you going to educate or inform? Ans always give them far more than they expected. 

ADOV Principle: Always deliver outrageous value

33:00 D - DESIRE

You want to create a desire for them to want to take action to implement what they have just learnt. 

35:15 E - EVIDENCE

You just telling someone it will work is not good enough. You must give examples. For example, 'We've used this strategy here, and these are the results we got, or I used this same strategy with business (X), and it doubled their income. 

Results must be realistic, but you can show a range (25 - 150% improvement). 

40:00 F - FINISH

How you finish the presentation is very important. The whole purpose of your presentation is to lead them to a place.

Your finish must have a clear call to action. Therefore you need to be clear in your mind right from the start where you want to take the audience. 

Monday Morning Tip

 

You need to have a startup ritual. The Golden Hour: 20-minutes of exercise, 20-minutes of personal development , and 20-minutes of planning for the day. 

"If you start the day strong, the day is that much better".

Bonus Tip

If you have dry mouth gently bite down on the sides of your tongue and it will stimulate your salivary glands

If you have any questions about this podcast episode, please contact me at [email protected] 

Y can also connect with Clive Maloney via his website Get Real About Business and via his Facebook Page Earning The Right and don't forget to check out his podcast Get Real About Business.  

If you're a podiatrist, or a person that's open to new ideas and like to think out of the box, check out the Podiatry Legends Podcast. 

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

12 Secrets to Get More People Through Your Front Door

Episodes you will enjoy:

Dr Chris Zaino - 52 - People Quite Too Early

Jim Palmer - 40 - Creating Yuor Dream Busines

 

If you want to be successful both personally and in business and be surrounded by a team of successful people, you need to start building your resilience muscle. My guest Chris Desmond, Physiotherapist, Coach and Host of Uncomfortable is OK knows more than most about being uncomfortable. 

Chris Desmond was also my guest on Episode 07: Uncomfortable is OK. 

So, What Is Resilience?

Resilience means to be able to navigate and recover from challenging situations quickly.

It's about getting better at overcoming challenges, which improves your ability to do hard things, and in business hard things come up all the time. Eventually, it leads to more success.

"Resilience  breeds persistence and persistence breeds success". 

Why Team Resilience Is Important 

Breeding resilience in your teams is essential. As they improve, you can delegate more tasks, and this will free up your time to work more on your business. 

A more skilled workforce may mean more pay for them but in the long run a better business for you. 

A more engaged team is less likely to leave, which saves times not having to re-train new team members, and also they tend to take less sick days. You end up with more production. 

It's Not About Hardening Up

Just trying to harden up and pushing through a situation leads to being overwhelmed, burnt out, sickness and decreased productivity.  

Resilience is about having a skill set to cope with uncomfortable situations; it's the opposite to just pushing through it. It's figuring out a way for you to go through it while keeping yourself healthy and delivering quality work.  

Where To Start

1. Strategically need to step out of your comfort zone. 

Pick a situation you're not comfortable with and build your resilience muscle to that situation. In business, you may dislike networking events. If that's the case, you need to start attending networking events. 

2. Do it progressively.

Pick something just outside you comfortable a little bit and slowly start building you your resilience muscle. Think about new skills you want to learn. 

It's very similar to running a marathon. You do not jump off the couch and run a marathon; it's something you must train for and over time you build up your distance. 

What happens when the going gets thought? Easy for us to quite

3. Understanding WHY. 

When the going gets tough it's easy to quit, so you need to know WHY you're doing what you do. 

Ask these questions:

a) How is what I'm doing getting me closer to the person I want to become?

b) How is what I'm doing getting me closer to what I want to achieve?

c) How is what I'm doing helping those people around me?

4. Cultivate a community around you that will build you up.

They say you are the average of the five people around you, so do you have people around you that are positive? 

You get different things from different people, so you need multiple people in your community with different experiences and skill sets. 

You need to know who to go to about a specific topic, and who else for another issue. 

"Building resilience muscles benefit you, your team and everyone else around you". 

If you have any questions about this podcast episode, please contact me at [email protected] or you can connect with Chris Desmond on FACEBOOK at Uncomfortable is OK, LinkedIn or his website UncomfortableIsOK.com

If you're a podiatrist, or you're a person that is open to new ideas and like to think out of the box, check out the Podiatry Legends Podcast. 

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

12 Secrets to Get More People Through Your Front Door

Are you letting excuses get in the way of your success? Win Charles is an Author of eight books, a Teacher, Journalist, host of four podcasts and she has Cerebral Palsy. Win decided many years ago not to let a disability limit her life achievements. 

On this episode we discuss:

• The power of recommendations and referrals. 
• Not letting a disability hold her back from doing what she wanted to do.  
• Problems with the teaching profession and why journalism?
• Podcasting, but you have a speech impediment?
• Her ASK WIN podcast currently has 998 episodes, probably well over 1000 by now. (I was on episodes dated 2nd and 20th January 2019)
• How she got started with writing. 
• What inspired her first book. 
• Book nine and ten are not too far away. 
• Making money as a writer.
• Should people start a podcast? 

"If you have a skill or knowledge in a particular area you should share it with others, especially if no one in your space is talking about it".

Monday Morning Tip

Write one word that could turn into a book. Most people want to write a book but are too scared to get started. You need to write that first word. 

If you have any questions about this podcast, please email me at [email protected], or you can contact Win Charles on Linkedin (Win C) & Twitter (@winkellycharles) 

Other resources mentioned in this podcast:

Unstructured podcast hosted by Eric Hunley 

If you like this episode, you will enjoy:

Ep 128: Turning Your Passion Into A Business with Lonnie Beck

iTunes Reviews

If you enjoy It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes.  

RECENT REVIEW:

☆☆☆☆☆ “This is a great podcast. What I like about it is that it’s not just theory. It has actionable information that you can use right away.” Jayteee3 via Apple Podcasts · Australia · 02/01/19 Newsletter

If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER I promise not to spam you with daily emails about how good I am. 

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

In every business, I’ve been part of we've hosted an open night, where we’ve invited our professional and non-professional referrers, and long-term A-type patients. It a great way to build trust and raving fans. 

Now if you haven’t heard me use the terms professional and non-professional referrers before I’d suggest you listen to my podcasts episodes released on the 17th and 24 May 2018. 

Marketing Pillar One: Professional Referrers

Marketing Pillar Two: Non-Professional Referrers 

But to give you a quick overview:

A Professional Referrer: Is someone within your industry. For example, in the health industry a Physiotherapist is a professional referrer to a Podiatrist, in the financial sector an Accountant is a professional referrer to a Financial Planner, and in the building industry, a Plumber is a professional referrer to an Electrician.

A Non-Professional Referrer: Is someone outside your industry but potentially could refer people to your business. This referral source is often neglected. As an example, a Hairdresser is a non-professional referrer to a Plumber, Podiatrist or Accountant, but how often have you reached out to connect with your local hairdressers, other than the one you visit yourself.

Simple Or Complex

An open night in your business can be as simple or as complicated as you want, meaning it can be low-cost, moderate or expensive, that's really up to you, but what’s important is you have a compelling reason why you want to invite people for an open night.

It may want to:

• Show off some new equipment or technology
• Introduce them to a new product line
• Have them meet critical people in your team
• Or it could be a combo of all of the above

Are You A New Business?

Now if you’re a new business you may not yet have any professional or non-professional referrers yet, well so you would think, but if you listened to Episode 92 – Market Early & Create A Buzz you should have made contact with a lot of potential referrers during your setup phase leading up to your opening day.

With a new business though you would be throwing more of an opening party than an open night and therefore there will be more people, and the expense will go up accordingly.

Open Night Tips

When you do have an open night, here are a few tips to make it a success:

• Limit the number of people you invite (6 - 10 people). This may seem low, but there are good reasons for this.
  • You are able to spend more time with each person that attends.
  • Smaller numbers won’t feel like a party; therefore catering is much easier and less expensive. All you’ll need is a couple of bottles of wine, a few beers and a nice platter.
  • The night will also be much shorter because you can share your message much faster.
• Make sure you put the time on your invitation (6-7pm).
• Holding it mid-week also indicates it is not a party. Friday nights are a little different.
• An important thing to keep in mind with smaller numbers is to make sure the referrers compliment each other and are not competitors, or conflict in any way.
  • Putting Physiotherapists and Chiropractors in the same room is not usually a good idea.
• If one of your referral sources has a large team, consider inviting that business and keep the open night exclusive for them.
• Make sure you plan ahead and involve your team. You want the critical members of your team at each open night.

Improve As You Go

Having smaller open night means you can run them more often and therefore allows you time to tweak and improve how the night runs until it runs like clockwork.

Celebrate Major Milestones

So, what I’ve just explained has to do with throwing a low-cost open night, but if you have a major milestone worth celebrating, like a renovation or extension, moved into new premises or celebrating a work anniversary, you should go bigger and invite far more than ten people and make it a real celebration.

In fact, I think you should celebrate every work anniversary and you should make a big deal of it.

$1500 Was a Great Investment 

The last one I threw for my podiatry business, we had 50 people attend, and we booked a caterer. When we added up the final bill, including booze and food, we were pleasantly surprised it only came to $1500.

$1500 may sound like a lot to some businesses, but if you stop and think about it, how much are you prepared to invest in improving your relationship with a good referrer or A-Type patient/customer?

$1500 divided by 50 people is only $30 per head, so I think that is a worthwhile investment.

Social Media Exposure

We also took over 150 photos on the night and generated an endless amount of coverage on our social media pages and also the social media pages of our guests, which was priceless.

So in summary, start connecting with your professional and non-professional referrers by holding opening nights in your business, and also don't be afraid to invite long-term customers, patients and friends because there's nothing better than having raving fans to help share your message to the masses.

If you have any questions about marketing message #3, please send me an email at [email protected]

If you like this episode, you will enjoy:

Low-Cost Marketing Idea #1: Coffee Sponsorship 

Low-Cost Marketing Idea #2: Photo Competiton 

iTunes Reviews

If you enjoy It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on ITUNES.

RECENT REVIEW:

☆☆☆☆☆ Thank you so much for the great info and inspiring podcasts. You have helped me so much with my career and family life. Last year I chose to have an abundant 2018 ....guess what? I did. This year I have chosen to have a peaceful 2019 ....guess what? I will. Keep up the great work ...have the 2019 you want. Cheers Ian Lenehan ( Pod UK ) Great Britain · 01/04/19

Newsletter

If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER I promise not to spam you with daily emails about how good I am. 

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

If you want to grow your personal and business brand, promote your product and services, that next book or event, being a podcast guest is one of the most cost-effective forms of marketing you will ever undertake. However, there are some essential tips you need to be aware of and my guest Yann Ilunga from Helsinki, Finland is an expert in this particular area.

Yann is the host of The Podcaster Lab and a university trained communications expert, so he understands the how and why of being the perfect podcast guest, and mistakes many guests make that can easily be avoided with some thought and forward planning.

Why is being a podcast guest a good idea?

• It is a great, low-cost marketing tool.
• It leverages the power of your voice.
• It allows you to connect with people on a more personal level, something you cannot do with a written blog.
• It is much easier for people to consume audio compared to video, so they can take you anywhere.
• You can be in their ear 24/7 and become part of their daily or weekly routine. 
• It's a simple process compared to video and has a lower barrier to entry in regards to cost, equipment and technical knowledge.

You need to have basic equipment 

Being a professional podcast guest means you take what you do seriously and whether you're being interviewed at home or in your office you need to make sure you cover the following bases:

Microphones 

It's not just about WHAT you say, it's also about HOW GOOD YOU SOUND when you say it. Poor audio always reflects poorly on the guest, not the host, so it is essential you start with a good microphone, like the Audio-Technica ATR2100 or its European counterpart the Samsung Q2U, which both cost less than $100.

Worst-case scenario you can use the headphones with a built-in microphone you got with your smartphone, but NEVER use the microphone built into your laptop computer because it produces poor audio.  

Extras

Buy a windscreen or a pop filter to protect the microphone from spit and to stop that popping sound when you say certain words.

If you can, purchase a small tripod or detachable boom, so you don't have to hold onto the microphone. This will allow you to speak more freely. And if the host is also recording video, you can buy an external webcam to give you a higher quality video image. 

Microphone training

If you're serious about becoming a professional podcast guest, you will buy a proper microphone, and once you do, you need to practice how to speak into it correctly. You can Google microphone techniques or check out Yann's website and view the microphone category.

"A poor recording will negatively affect your brand".

Recording your side of the conversation

This is totally optional, but you can also purchase software so you can record the podcast conversation as well. There are plenty of options and it's useful as a backup, but make sure you tell the host you are recording as well. You may want to use snippets of the conversation but ask for permission.  

Pitch Yourself To The Right Shows

Ask yourself, what topic do I want to cover as a guest and does it relate to your personal or business brand? When you know this information, then find a podcast that suits.

If you approach a podcast host and they say NO, do not argue with them, it's their show, and they'll know if you're a good fit or not, but to increase your odds of them saying YES, make sure you don't make your pitch all about you because it's not. 

Think about the listeners of the podcast

What is the goal of the podcast show and what are the listeners going to walk away with after listening to you? You need to be able to answer these questions clearly.

Also, what's in it for you? Are you promoting a book, conference, your coaching services, etc.?

Podcast Dynamics

Before pitching yourself, you must listen to a few episodes of the podcast and take note of the dynamics between the host and the guest.

The Hosts listeners expect the same dynamics from you, so can you deliver this? Some hosts will only have guests they have previously connected with in person or on social media and have developed a relationship with. If you listen closely to a few shows, you'll pick up on this relationship between the host and guest. 

You need to create a guest website

If you want to be a professional podcast guest, you should have a website and also a one-sheet downloadable PDF that has your:

• Bio information 
• Topics you can cover
• A List of relevant shows with artwork, you've been a guest on
• Professional photograph of yourself
• Your social platform details 

The downloadable PDF should link people back to your website for additional information, other photos and an introduction video if you have one.

Advanced Tip: As your reputation grows as a podcast guest, you may want to add a booking and onboarding section on your website to handle scheduling and to make sure you're a good fit.

You can use Google Forms to manage all your questions and add a scheduling program as the last step. 

The location of your podcast interview

Remember, poor sound quality reflects on the guest, not the host, so where are you planning to do your interview? Regardless if it's at home or in your office, you need to do a quick audio test if you have recording capabilities.

First, press record and say nothing, just record your room on quiet, and then listen back to it. Is there a fan, air-conditioner or traffic noises in the background? Then, record again, but this time talk. Does it sound good, or does it seem like you're in a cave?

If you do not have recording capabilities, a professional host will be doing a few tests themselves from their end. 

Bonus location tips

• Make sure everyone knows you're recording, regardless of where you are, work or home. 
• Put your telephone on silent.
• Close all programs on the computer, especially emails
• Protect your bandwidth. Kick kids off of Netflix. 

Make your best effort

Your goal as a professional podcast guest is to make your best effort to limit distractions and noise. Sometimes things are not in your control, and you cannot always stop a dog from barking, but many sound distractions can be prevented.

Work out when is the best time for you to be a guest. If you have children, school holidays may not be a good time to do an interview at home. Do you have a pool guy, a lawnmower man? If so, be aware of their schedule.

Don't Let Fear Hold You Back

Everyone is nervous at the start, but over time you will get better and your first podcast interview will be your worst. But even the hosts had to learn to control their nerves.

If you have a favourite podcast, download the latest episode and the first episode and pay attention to how the host has changed and developed over time.

Side Note: As an example - Episode 05: Fish Out of Water with Calvin Wayman. My introduction did not roll off the tongue as easy as it does now. 

Stay interesting

As a guest focus on your delivery, and not just what you say, but how you say it and don't be afraid to mix up your stories. You cannot keep repeating the same stories on every podcast interview, it will get boring for you and also listeners if they've heard you on other podcasts.

Get on their radar

Before you pitch yourself, especially to a more prominent podcaster, you need to get on their radar. To do this, you must listen to their show and afterwards send a few tweets, and be specific, and honest, about what you liked about the episode. Tag the host in your tweet, and if you do it multiple times, you will start to be noticed. Everyone loves positive comments and feedback. 

This is where the psychology of communication comes in. Once you get on the hosts' radar, you start to position yourself as someone they know, even though it is only through social media. 

Here's an example of what you can write:

Hi, I'm (your name), you may know me from Twitter (twitter handle). 

I'm a fan of your show and was enquiring if you are looking for a guest for your podcast.

I typically talk about (topics), but I'm happy to cover (other topics).

I'm looking forward to your reply.

Make sure you direct them to your podcast webpage where they will find a lot more information about you. You don't need to add how good you are in the email. You want to keep your email brief, and this will increase the likelihood of them saying YES.

If you're at a conference or meetup, use the same tactic to get on their radar and then make sure you introduce yourself and get a selfie with them. You can then send an email, as above. 

Focus on just one call to action

When you are a guest on a show be specific and clear with which brand you're putting forward, is it your personal brand or business brand? Also if you want to promote a book, make sure you only push the book and nothing else. You want to give them one call to action and one item for them to focus on. That's all you need to do, aim for one link per show. 

Create a specific landing page

You need to think about which landing page you want listeners to go to after your interview. Keep it specific and related to your one call to action.

If you have too many calls to action, none will be remembered, but everyone can remember one call to action and one landing page.

Most landing pages are set up for cold contacts that are found via a Facebook Ad etc. Cold Contacts do not know who we are so you need to try and sell yourself harder, but a podcast landing page is different.

Your listeners have just spent 30-60 minutes with you already, they are more positive and if they visit your landing page it's because they are ready to work with you in some capacity or at least thinking about it.

The three YES approach

So, your call to action has got them to your landing page. Once they arrive you need to apply the Three Yes's Approach.

• First YES is 'the small sizes yes'. It requires a low investment in time and money. It could be free and involves downloading a FREE PDF document. 
• Second YES is the 'medium size yes'. There is an investment in time and money, but it's minimal. This could involve a video series, webinar, etc. 
• Third YES is the 'big size yes'. This will involve the highest investment in time and money and may include your coaching services or online course. Think about what else can you offer. 

Can you be on too many podcast shows?

It comes down to your threshold of how many you want to do. John Lee Dumas does over 200 interviews per year, that's his threshold.

If you're eager to promote each podcast show you guest on as a thank you to the host, and if you're concerned because of time, you can use scheduling programs like SocialBee and MeetEdgar. You can organise it, so posts go out automatically.

The post-interview chat

When the interview is finished, don't be in a hurry to leave. Hang around for a post-interview chat. This is where you create a long-term connection with the host. 

While you have their attention and they are still warm you can ask:

• To connect with them on LinkedIn and Facebook. 
• If they'd be interested in being a guest on your webinar
• Them to speak at your event, or you speak at theirs 

Monday Morning Tip

As soon as you can start to compile a list of podcast shows you want to be a guest on and start connecting and getting on the hosts' radar via Twitter and LinkedIn.

Ninja Tip

If you're an author, go to Amazon and find similar authors to yourself and then go to Apple Podcasts and see what podcasts they've been covered on. This will give you a long list of podcasts to add to your list. If you're not an author, but have expertise in a particular area follow the same steps.

If you have any questions about this podcast, please email me at [email protected] or you can contact Yann Ilungavia his website. 

Other resources mentioned in this podcast:

Tom Schwab's book - Podcast Guest Profits

If you like this episode, you will enjoy:

Episode 128: Turning Your Passion Into A Business with Lonnie Beck

iTunes Reviews

If you enjoy It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes.  

RECENT REVIEW:

☆☆☆☆☆ Thank you so much for the great info and inspiring podcasts. You have helped me so much with my career and family life. Last year I chose to have an abundant 2018 ....guess what? I did. This year I have chosen to have a peaceful 2019 ....guess what? I will. Keep up the great work ...have the 2019 you want. Cheers Ian Lenehan ( Pod UK ) Great Britain · 01/04/19

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

One of the easiest ways to engage with your clients and patients on social media, such as Facebook and Instagram, is to run a photographic competition, and you do not need big numbers for it to be an effective marketing campaign for your business.  

Most people have their smartphone with them at all times, so taking a photo and posting it on social media takes very little time and effort, and if you only receive a small number of entries, don't be concerned.

Engaging with eight or ten people is still better than not engaging with anyone, but remember, some people like to watch and not participate, so you're probably engaging with far more people than you think. 

The Prize

Entering this type of contest is easy, so no one is going to expect a massive prize, but it still must be worthwhile. Because this article us about low-cost marketing you could approach a third-party business and have them donate the prize, and in turn, this will give them exposure to your audience, making it a win-win. 

It could be a local restaurant or any other business that can donate a prize with a high perceived value. 

Theme It

The best photo contests usually have a theme, so give this some thought beforehand and plan. The competition could be specific to your industry, a particular month, or a season.

One competition my podiatry business ran, which was very successful, was run over the Easter holidays and the theme was 'where will your feet take you this Easter'. We received some very smart photos, and I can still clearly remember the winning photo. It was a picture of a foot, and between the toes was a glass of red wine, and in the background, you could see a lush vineyard. 

I've seen some companies get onboard with Socktober. All you had to do was post a photo of the craziest pair of socks you owned. There wasn't even a prize, but they had over fifty entries, meaning they had far more watching in the background. 

Use Hashtags

Once you're clear on your theme, you need to think about a #hashtag that will be most appropriate, and you need to tell people to use this hashtag with their photos because it makes it much easier to search and find each entry.

Therefore you to decide if you want to create a unique hashtag, specific to your competition #photocomp, or use a hashtag with your business name for increased exposure #abccompany.

There are many benefits to your business for using hashtags. 

Repurpose

As the photo entries get posted on your selected social media page, you have the choice to re-post all of them on other social media platforms or only the outstanding ones. You can reuse these photos at a later date to promote your business, and also use them in your newsletters and on your website.  

When the winner is selected, announce it to the world. Make a big deal about it. If you run the competition locally, and there is a prize to pick up, make sure you get a photo with the winner and post it on your social media pages. 

Two Final Tips

1. Make sure you comment on every photo entry and say thank you. I've seen businesses run this sort of promotion and ignore every entry and they wonder why people don't enter a second time. People need to be recognised. 
2. Get your team involved in the planning process, which will create more buy-in. An excited team will get right behind this idea, and will more than likely share some of the better photos on their own private social media pages, giving your business even more exposure. 

If you have any questions, please email me at [email protected] and if you run a photo competition let me know how it went. Also, if you're a podiatrist check out my other show the Podiatry Legends Podcast. 

If you like this episode, you will enjoy:

Low-Cost Marketing Tip #1: Coffee Sponsorship

iTunes Reviews

If you enjoy It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on ITUNES.

RECENT REVIEW:

☆☆☆☆☆ Thank you so much for the great info and inspiring podcasts. You have helped me so much with my career and family life. Last year I chose to have an abundant 2018 ....guess what? I did. This year I have chosen to have a peaceful 2019 ....guess what? I will. Keep up the great work ...have the 2019 you want. Cheers Ian Lenehan ( Pod UK ) Great Britain · 01/04/19

Newsletter

If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER I promise not to spam you with daily emails about how good I am. 

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

To achieve your goals, you must take action, and you'll only take action when you truly understand your WHY. Dr Jeffrey Tho is a two time Commonwealth Games athlete, Dentist, Business Owner and Coach. He helps people reach their goals by assisting them to get clarity around their WHY. 

On this podcast episode we discuss:

• Balancing his training and competition with his social life and dental studies
• Benefits of discipline and hard work and how this translates from sport to business

"Natural talent will only take you so far, and those that make it to the top are the ones who never gave up. Success comes when you don't quite"

• Success in business comes to those who never quit. 
• Analysing what works and make changes if you're not getting the results you want, but don't quit. 
• Book: START WITH WHY by Simon Sinek.
• Belief systems 
• Knowledge not put to use is a waste of time. 

"Don't let perfection get in the way of progress."

Getting Started With Goals 

First, you need to understand yourself (your mindset) and work out what is your limiting beliefs. 

SIDE NOTE: A belief is just a neural connection from one event to another. It's your way of connecting stories.

If you say, you're going to lose 10kg you need to ask WHY. There must be an emotional connection. Just saying so you can fit into a shirt or pair of pants is superficial. What will fitting into that short or pants make you feel? That's the emotion. 

Monday Morning Tip

Think about the person you want to become. Can you picture this person in your mind? 

• How do they speak?
• How do they act?
• What daily actions do they take? 
• How do they start their Monday morning? 

"Today is not just another day."

If you have any questions about this podcast, please email me at [email protected]

Or you can contact with Jeffrey Tho via Facebook & LinkedIn. Search for Dr Jeffrey Tho. Or Instagram @drjeffreytho 

If you like this episode, you will enjoy:

Mastering Your Mindset with Deb Johnstone 

iTunes Reviews

If you enjoy It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on ITUNES.

RECENT REVIEW:

☆☆☆☆☆ Thank you so much for the great info and inspiring podcasts. You have helped me so much with my career and family life. Last year I chose to have an abundant 2018 ....guess what? I did. This year I have chosen to have a peaceful 2019 ....guess what? I will. Keep up the great work ...have the 2019 you want. Cheers Ian Lenehan ( Pod UK ) Great Britain · 01/04/19

Newsletter

If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER I promise not to spam you with daily emails about how good I am. 

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

Over the next month or so, I plan to go over some of my favourite and low-cost marketing ideas that most business owner could use and benefit from immediately.

Also, I want these marketing ideas to be easy to implement and have no financial barriers, so there’s no excuse not to give them a go.

#1: Coffee Sponsorship 1. The Selection Process:

Identify a coffee shop in your area that serves coffee to the type of people you would love to have as clients and attract to your business. It doesn’t need to be super close, but also not too far away.

Before starting this tactic you need to know the type of client you would like to attract, which is called your perfect client avatar, but that’s a whole other topic.

For simplicity let’s say you want to attract more female clients between the ages of 25 to 35 who look like they take care of themselves physically.

2. Ask:

Once you know who you want to target and the coffee shop you know they hang out at, meet with the manager and ask if you can sponsor the first ten cups of coffee for the day, or the first 10 cups after 9.30am, etc.

At $5.00 per cup of coffee, the most you can spend on this tactic is $50.

3. Under The Criteria:

The manager will, of course, say yes, but it’s important that he or she, and their team understand the basic criteria, which was female, 25-35, and fit, and then you need to make it a little more specific.

For example, you may use the above criteria and add wearing active wear, or more specifically it could be wearing ‘branded’ activewear. Depending on the type of business you operate it may be pushing a pram, with young children, or arriving with two or more friends, etc.

Type of business you own will determine the other details you want to specify.

4. Use Business Cards:

Give the coffee shop manager your business cards and when a person fitting your description goes to the counter, and orders a coffee all the manager or his team have to say is: 

“today's coffee is normally $5, but there’s no need for you to pay today, as this coffee has been sponsored and paid by ABC business name”.

When they give the person the free cop of coffee they should also hand them one of your business cards. It would also be great if they could write your business name on the side of the cup.

5. Optional:

You could sit in the coffee shop while this marketing idea unfolds. You may use this time to catch up on paperwork. When the coffee is ordered, the same line is said above, but they also add:

“and the owner of the business is sitting just over there”.

If they look over towards you all you need to do is give a small nod of the head in acknowledgment, but don’t be surprised if a few come over and say thank you.

Because this is such an unusual experience for the coffee shop customer they will talk about it for the rest of the day and if they work in an office you can only imagine how many people they will tell.

No Limits 

There’s no limit to the number of coffee shops you can use, but first of all, I would suggest starting with one and focus on who your ideal client is. You need to get this right so you attract the right people to your business and get the best bang for your buck.

Also, if you plan on using this marketing technique multiple times the coffee shop owner may give you a small discount or free coffee for yourself, so 10 cups of coffee could cost you less than $50, or you may get more than 10 cups for the same price.

Simplicity & Cross-Learning 

Sometimes the best marketing ideas are the simplest ideas and I think this is one fits that category of simplicity.

If you’re a podiatrist, in the health industry or just interested in cross-learning from other professions, check out my new show called the Podiatry Legends Podcast. There is some great information being shared.

If you have any questions on this marketing idea, please email me at [email protected], or if you test it, I’d love to hear from you with results. 

If you like this episode, you will enjoy:

Your Ideal Client 

iTunes Reviews

If you enjoy It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on ITUNES.

RECENT REVIEW:

☆☆☆☆☆ Thank you so much for the great info and inspiring podcasts. You have helped me so much with my career and family life. Last year I chose to have an abundant 2018 ....guess what? I did. This year I have chosen to have a peaceful 2019 ....guess what? I will. Keep up the great work ...have the 2019 you want. Cheers Ian Lenehan ( Pod UK ) Great Britain · 01/04/19

Newsletter

If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER I promise not to spam you with daily emails about how good I am. 

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry.