It's No Secret with Dr T.

Whenever I give a presentation I usually record the audio using a lapel mic and my iPhone, so I can listen back to it later to help with future presentations, and this particular podcast episode is a recording from my visit to Powell River in October 2018 and my marketing presentation to the Powell River Chamber of Commerce. 

On this episode I discuss:

• How to know your marketing is working 
• Only change your marketing message when it stops working, nit when you're bored with it. 
• Why 'Consistent Action Creates Consistent Results'.
• The power of a single message combined with a high-profit margin
• Helicopter marketing 
• Planning your marketing over 12-months and take the seasons into account. Are there high and low points throughout the year?
• Newspapers may be declining, but they're still worthwhile reviewing to look for local marketing opportunities
• Don't become a Marketing Zombie?
• Strategy before Tactics is like Diagnosis before Prescription
• Understanding your target market
• Reach Versus Frequency (Beware of Sales Reps)
• Testing & Measuring
• The 6 Pillars of Marketing
• Your website is the mothership
• Why relying on Facebook could be dangerous for your business
• Four questions you should ask before you start a marketing campaign:
  • Does it fit your budget?
  • Is it going to capture your ideal client?
  • What is the return on your investment, ROI?
  • Would you get a better ROI elsewhere?
• How To set your prices correctly to assist and support your business, and marketing strategy. (You can be too cheap) 
• In regards to BRANDING, are you:
  • Premium
  • Mid-Range
  • Discount 

If you have any questions about this podcast episode, please send me an email at [email protected] 

If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. 

If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails. 

If you've considered getting yourself a business mentor or coach this year to help take your podiatry business to the next level, and you're sick and tired of all the beige programs currently on offer, please send me an email at [email protected] and let's discuss your specific business needs.  

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

Episode 033: 4 Pillars of Marketing with Rem Jackson 

Samantha Riley, international business growth and marketing coach, speaker, Co-Founder of the Global Thought Leaders Network, #1 best-selling author, creator of The Thought Leaders Positioning Model™, and host of the Thought Leaders Business Lab Podcast.

​Over the past 25 years, Samantha has built several successful businesses and created her first 7 figure business from the ground up by her late twenties.

On this episode we discuss: 

• The steps involved in transitioning from one career to the next
• Introducing new concepts to clients without the BIG SELL
• The difference between telling people what they want, but giving them what they need
• Presenting new information is all about timing. 
• Building a community by introducing clients to each other and letting them share their results. (brilliant idea)
• Transition into business coaching while doing PT and running workshops on health and wellness. 
• Why you need to protect your online real estate
• Unpacking your expertise (IP) and knowing how to turn it into something tangible and monetising it by building a brand around it.  
• Thought Leaders Business Lab podcast 
• How action brings clarity

First Questions You Should Ask

Business is a marathon, not a sprint and to get started, it all begins with answering a few simple questions:

1. Why do you want to open this business?
2. What is your brand?
3. What makes you unique?
4. What is your zone of genius?
5. What is your passion?

"Age is never a problem, just be honest where you are in your journey". 

Monday Morning Tip

Work out the three most important things you want to get done this week and make sure you write them down. Tell yourself, 'if I get more done then that's a bonus'.

Clutter

When you have a clear space, you have a clear mind to get things done. When you create space in your external world, you create space in your internal world. 

If you have any questions about this podcast episode, please send me an email at [email protected] 

You can also connect with Samantha Riley via her website, samanthariley.global or don't forget to request your copy of her Freedom Business Matrix. 

If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. 

If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails. 

Podiatry Business Mentoring 

If you've considered getting yourself a business mentor or coach this year to help take your podiatry business to the next level, and you're sick and tired of all the beige programs currently on offer, please send me an email at [email protected] and let's discuss your specific business needs.  

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

Ep 128: Turning Your Passion Into A Business with Lonnie Beck

At thirty years of age, Kristi Boles had the world at her feet. She was married with children and was running nine successful podiatry practices in Victoria, Australia; however, her health took a sudden downward turn resulting in heart surgery and a very long lay off from running her businesses. She was also diagnosed with Marfan's Syndrome. 

On this podcast episode, Kristi openly talks about her sudden, unexpected health issues and also how she has transformed her own life, and that of her patients by being more aware of the fundamentals of healing and good health. 

Kristi takes off every Wednesday to rejuvenate, work on her business, with her team member and focus on business mentoring. She gets excited on Tuesday afternoons knowing she has the next day off. 

Episode 003 - Peter Wishnie calls this his Rainmaker Day. 

She was running nine podiatry businesses and working full time herself, which lead to burnout and aorta dissected. This health scare began her journey about better health and bringing this knowledge into practice.

When you have a health scare, you get a whole new perspective about being a mother, a wife and a business owner. It doesn't take long to work out your priorities. 

This was when Kristi decided to consolidate her businesses and integrate nutrition into her life and businesses systems.  

After her doctors gave her the all clear to go back to work Kristi realised they never listened to how she was feeling.

Yes her heart was fine, but no one asked about her diet and overall health and wellbeing. She was not drinking enough water, had high stress, and even though she was eating well, she was missing the fundamentals of good health. 

She had migraines, fatigued, no energy to last the full day and needed an afternoon sleep. 

With good communication, you can set better treatment plans, and after listening to your patients, you will also know if they are capable of doing it.

So many people with chronic problems:

• Don’t have resources

• Do not understand the fundamentals of healing

• Need assistance in making better decisions themselves

This is why Kristi started Allied Wellness - Fundamentals of Healing.

It is a tool for practitioners to use with their patients and it's an evidence-based program, and it stays within the scope of practice. It's used as:

• A screening tool

• Patient education booklet

• Patient diary

• Patient referral tool

• Resource library

If you're interested in using the program use Promo code PODLEGENDS discount

As health practitioners, we’re all singing the same tune, which is why we all need to be working together for the patients' benefit. It shows we care. 

When you check in with your patients about their hydration and diet, it will make them more conscious, and they will make an effort to do the right thing and improve. It's about empowered patients.

Patients will start making the decisions themselves and success leads to more success. It also has a mirroring effect; we become that role model as well. 

Truly listening to your patients is where it all starts. They know their body better than you, but it begins by asking the right questions. 

If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at [email protected] 

You can also contact Kristi Boles at Allied Wellness and don't forget the PROMO CODE - PODLEGENDS.  

Ep 128: Turning Your Passion Into A Business with Lonnie Beck

Here's a simple truth; there is no magic when it comes to pulling profits out of your business; instead, there are five simple disciplines you need to follow, consistently. 

My guest, Brad Sugars, is the author of Pulling Profits Out of A Hat. This book is his 17th, and he is also the founder of ActionCOACH, which operates in over 70 countries, has more than 1,000 coaches around the world, and coaches 15,000+ business every week. 

"Get the right people you get the right business. Good people, great business". 

Going Global

Brad Sugars believes that if you can succeed in Australia and you don't go global, you're insane. Australia is a difficult market, but once you crack the market you have the choice; be a big fish in a small pond, or you can be a small fish in a much bigger pond and reap the rewards. 

It's No Magic

Pull profits out of business is not magic; there are five disciplines to follow consistently. They are called disciplines they are not the sorts of things you do just once and walk away.  

The Five Disciplines 

1. Strategy
2. Business Development 
3. People 
4. Execution
5. Mission

Strategy

The strategy is about the business model, where you look at the core of the business. There are four parts:

1. Leverage - Do the work once and get paid forever
2. Scalability - The next sale costs less and gets easier. You need to remove the human element of making the sale. 
3. Opportunity Size
4. Marketability

"If you have not sat down and designed the strategy for your business, you've probably got the wrong strategy for growth on a massive scale".

Business Development

Business Development is a combination of sales, marketing and customer service. 

People

If you grow your people, they'll grow your business. No one has ever outperformed their training. 

Execution

Execution is where the rubber hits the road; it's all about checklists. If you want consistent performance, and you want to scale your business, people need lists to follow. 

"If you can't explain a process simply, you probably don't know it well enough to teach".

Mission

What is the value of the company over and above the profits? Do your customers and team love being part of the business? 

People never leave a business; they leave the management of the business. 

Exponential Growth & Adding A Zero

When all five disciplines are working together, you will get exponential growth, instead of percentage based profit growth. 

So instead of trying to grow your business by 15% why not think about increasing it 15 times. 

Once you get the fundamentals right, your goal should be to expand it to as many places as you can.

You Get Paid 3 Ways 

Your business should be paying you three ways: 

1. Cashflow- you get paid wages or dividends from your profits.
2. The business helps you invest a buys your assets. 
3. The business helps build a saleable asset. 

Your goal when you set up a business should be for it to run without you. 

3 Reasons business Coaching Works

1. The knowledge the coach has
2. Accountability, the coach, brings to the table
3. The coach can see the forest for the trees

Customer Numbers 

How many new customers do you want per week? If you have too many, can you service them? If you have too few your not keeping your staff busy enough and this effects cash flow. 

Knowing your acquisition costs per customer is essential. If it costs $30 to buy a customer with marketing and the customer spends $100, you can afford as many customers as your service team can handle. 

Monday Morning Tip

Make a list on Friday afternoon of what needs to be done on Monday. Don't wait until Monday, and to make it simple, repeat this process every afternoon for the next day. 

If you have any questions about this podcast episode, please send me an email at [email protected] 

You can also connect with Brad Sugars at www.actioncoach.com, www.bradsugars.com, and www.pullingprofits.com. 

If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. 

If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails. 

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

Top 10 Branding Mistakes is a three-part branding series featuring New York City Psychotherapist Dr Fern Kazlow, aka Dr K. This episode, is part 3, but you do not need to listen to each episode in order, however when you have the time, please go back and listen to part one and two.  

Overview So Far:

Part 1 (Ep 140):

1. Letting Others Define You

2. Not Backing Up Your Brand

Episode 140: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 1) 

Part 2 (Ep 165):

Episode 165: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 2)

In today's episode, part 3, we will cover the last four branding mistakes. (For full show notes, please visit my website https://www.tysonfranklin.com)

7. Not Aligning Your Brand Culture

8. Not Valuing Your Brand

9. Not Growing Your Brand & Doing It In Alignment

10. Personal Issues Affecting Your Brand 

If you have any questions about this podcast, you can contact me directly at [email protected] or connect with Dr K on Facebook, Linkedin or visit her Website: Dr Fern Kazlow

Ep 38: High Performers Live In The No Doubt Zone

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

There is far more to branding than colours, design, headlines and logos, and Dr Fern Kazlow (aka Dr K), New York City Psychotherapist, speaker, author, and business and branding consultant helps explain the Top 10 Branding Mistakes business owners make.

In part 1, we covered the first two points, and in Part 2, we cover points 3 - 6.  

I apologise for the delay between part one and part two of this three-part branding series, but you do not need to listen to these episodes in order, but when you have the time, please go back and listen to part one. 

Episode 140: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 1) 

1. Letting Others Define You

2. Not Backing Up Your Brand

On today's episode we cover:

(For more detailed show notes, please visit https://www.tysonfranklin.com)

3. Not Having An Aligned Brand Strategy

4. Not Power Connecting

5. Not Infusing Your Brand Every Place

6. Failure To Lead Your Brand

Ask yourself this question with every activity you do, 'Is it strengthening your brand or weakening your brand?'

If you have any questions about this podcast you can contact me directly at [email protected] or connect with Dr K on Facebook, Linkedin or visit her Website: Dr Fern Kazlow

Ep 38: High Performers Live In The No Doubt Zone

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

Last week my guest Scott Brown and I talked about the benefits of Networking the Right Way (Episode 163). Today's podcast is an extension of this networking subject. 

Last week I attended the Australian Podiatry Conference in Adelaide, and it reminded me why it is so important to participate in conferences, workshops and other live events. Yes, you can do your learning online and purchase virtual-tickets, but you miss so much by not attending live. 

Some of The Benefits/Reasons To Attend:

• If you want to have a voice in your profession, you must be seen.
• You need to connect with decision makers and going to events will put you on their radar. 
• You will develop long-term relationships 
• Meet Suppliers and view new equipment. It's the best way to see where your profession is heading. 

"Dig the well before you get thirsty" - Jordan Harbinger 

Too Expensive

I’ve heard people say they cannot attend events, especially interstate or overseas because they’re too expensive, but they're the same people that you will see on Facebook sharing their photos from their latest overseas for holidays. 

It's really about priorities. Travel is great, but where does your profession fit on the scale of importance?  

If you cannot afford to pay for a full conference, maybe you should purchase a one day ticket instead. 

Conference HACK #

A previous guest, Calvin Wayman (Episode 5 and 49) mentioned you do not have to pay to attend every event. You can turn up, hang around the lobby and bar and still reap the massive rewards by networking during the breaks. 

If you have any questions about this episode, you can email me directly at [email protected], and if you've been enjoying this podcast show, please consider leaving a REVIEW on iTunes or wherever you listen to podcasts. 

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.  

In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed.

This is why we're bringing Biomechanics and Business together in one 2-Day Workshop. FOR ALL HEALTH PROFESSIONALS INTERESTED IN BIOMECHANICS AND MARKETING.  

On this episode, I talk with a friend and local Cairns businessman Scott Brown from Allsigns Print and Design about the benefits of networking, how to network properly, and a few tips to make it an effective marketing platform for your business. 

There are many forms of networking, and it is essential to find the right networking group or organisation for you and your business because you want a return on your time and money investment. 

On this episode we discuss: 

• BNI - Business Networking International
• Local Chamber of Commerce and other business groups
• Building credibility and delivering what you say
• Reputation management
• The power of giving
• Consistency: The more often people see you, the more you will be remembered. 
• You benefit by helping others, especially new attendees, become better networkers. 
• What Do You Do? - Be prepared for this question. 
• How to STAND OUT
• Benefits of networking outside of your local region.  

"Be interested in what others do, and ask why they are there. Ask what do they want to get out of attending this event". 

Arrive Early & Stay Late

Always arrive early at a networking event, don't leave it until everyone is about to be seated otherwise you'll only get to talk with the people at your table.  

And don't leave an event straight away. Plan to stay afterwards as there are benefits to hanging around and talking with people. You will build a stronger connection. 

"Networking is not about you; it's about how you can help others".

Longevity & Consistency 

Meeting someone once is not enough, which is why you need to attend certain networking events multiple times. Consistency is how you build trusting relationships 

When you're talking with someone for the first time look for common interests, and if you do happen to get their contact details, make sure you follow them up afterwards with a quick email. 

Social Media Is Networking

Most people think of networking as face-to-face meetings, but networking also includes social media platforms like Facebook. The only problem though is it's a one-way platform so you cannot see what people are thinking or feeling from your comments, especially in regards to politics.

If you refer to voters as being stupid, ignorant or a DH for voting a particular way, you must remember these same people are on your friend lists, and it could have repercussions on your business.

First Impressions Count

Always look as professional as you can as the first impression does count, and do not, under any circumstances, get drunk or misbehave at a networking event. It will not go unnoticed. 

If you have any questions, you can email me directly at [email protected], or you can email Scott Brown at [email protected] or go to his website Allsigns Print & Design. 

If you've been enjoying this podcast show, please consider leaving a REVIEW on iTunes. 

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

Many entrepreneurs dream of having a television show and my guest Super Joe Pardo, who was also on Ep 43: Sales Won't Save Your Business, is no different, except he has turned his dream into a reality. He has been given the green light to produce a 26 episode first season with his new show The TOP with Super Joe Pardo. 

On this podcast episode, Super Joe and I discuss:

• How the television show came about.
• Lessons learnt shooting episode #1. 
• How difficult it is to reduce 13 hours of filming down to a 27-minute first episode. 
• Why he is bringing in experts to help with each episode, Josh Taylor was the ETSY expert for episode #1. 
• Having full creative freedom
• The importance of STOCK SPACE. It's not just about the space it takes up. It can be costing you big dollars. 

Super Joe is also the brains behind a the Mid-Atlantic Podcast Conference. This year is year #5, in Atlantic City on the 6th and 7th of September. If you're a podcaster, you need to check out this conference, and I'm also going to be one of the speakers. 

If you have any questions you can email me directly at [email protected] and if you want to connect with Super Joe you can find him at superjoepardo.com and his podcast is The Business Podcast. 

If you've been enjoying this podcast show, please consider leaving a REVIEW on iTunes. 

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.  

In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed.

This is why we're bringing Biomechanics and Business together in one 2-Day Workshop. FOR ALL HEALTH PROFESSIONALS INTERESTED IN BIOMECHANICS AND MARKETING.  

On my Podiatry Legends Podcast, I was joined by Simon Bartold and his story and career were so interesting I thought it had to be shared on It's No Secret with Dr T., it was too good to leave a secret. 

Simon Bartold has worked with elite athletes for more than three decades, been to four Olympic Games, lectured in 42 countries, worked with Asics for 20-years and was head hunted by global footwear company Salomon to head up research, design and development of their road running range. 

Simon explained that he worked with some of the best sporting clubs and sports practitioners after graduating, and he did this for almost 15 years before he was paid a cent, it was all done for FREE.

But as he puts it, you cannot put a price on the experience he gained.

"If you want to learn be prepared to do it for nothing, that's just the way it works". 

To see full show notes - Click Here

If you have any questions about this episode, please send an email to me at [email protected], and if you've been enjoying this podcast show, please consider leaving a REVIEW on iTunes. 

Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.  

In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed.

This is why we're bringing Biomechanics and Business together in one 2-Day Workshop. FOR ALL HEALTH PROFESSIONALS INTERESTED IN BIOMECHANICS AND MARKETING.