It's No Secret with Dr T.

Tom Foster is a former US Marine and the founder and owner of Foster Web Marketing. Tom's team helped me create one of the best podiatry websites in the world and on this episode, we discuss his 5-Step Website Marketing Growth Strategy 

If you want to download a copy of Tom's Website Marketing Growth Strategy just visit my website www.tysonfranklin.com and click on It's No Secret with Dr T. podcast, Episode 180 

On this episode (PART ONE) we discuss:

• Scammers and Google Rankings - Don't fall for it. 
• Frankenstein Websites - too many add-ons destroy your website
• Get a website developer you trust
• Getting on page one of Google. Page one for WHAT?
• Creating Content - for the perfect client 
  • Be provocative
  • Use success stories 
  • Secrets your doctor doesn't want you to know
  • Five biggest mistakes
  • Ten Best Ways t
• Nurturing Your List - which includes friends and family. 
• Biggest errors businesses make s to keep looking for new clients instead of nurturing the clients they already have. 
• Adding OFFERS - Free Book, Whitepaper, (Audio Download). This will help build a list.
• Using Video - to answer the top questions your clients are asking. This is easily overlooked, and Youtube is the second largest search engine. 
• SEO - It's time to look at all your data from your content and videos and start optimising and making changes
  • Longtail sentence questions
  • Not stupid vanity terms
  • Creating LINKS & Getting Back Links from high authority websites
    • Get talked about in the media
    • Wikipedia 
• Majestic - Domain Trust & Citation
• Seo Moz

Quotes from Tom Foster:

"You will never a get a love note from Google saying I'm worried about your website". 

"Content is the bait that you use to attract the perfect client".

If you have any questions about this podcast episode, please send me an email at [email protected]

Podcast Reviews

If you enjoy listening to this podcast, please tell your friends and family, and if you get the chance, please leave a review on iTunes, or wherever you like to listen to podcasts. 

Subscribe To My Newsletter

If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails. 

Podiatry Business Mentoring 

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at [email protected] and see if I can help you in some way.  

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

If you enjoyed this episode you might also enjoy:  

Ep 152 - Investing In Your Future with Andy Wang

More About Tom Foster

Tom is a nationally recognised author of law firm internet marketing services expert. He is the author of The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites and How Smart Lawyers are Using Video on the Web to Get More Cases Without Breaking the Bank, as well as the co-author of the best-selling book, Shift Happens: America's Premier Experts Reveal Their Biggest Secrets to Help You Thrive in the New Economy.

Tom has been featured on numerous television stations, including affiliates of CBS, NBC, ABC and FOX.

As a speaker, Tom has provided a wealth of information and knowledge on web marketing for the legal and medical industries. His presentations have been eye-opening, advantageous, and incredibly valuable to those who attend. They have been described as “Intense, packed with information, and fun!” and clients have even gone so far as to say “It's the best presentation about web marketing I have ever heard!”

Book Tom to speak at your next event!

Tom lives in Virginia with his wife, Charlotte, and five children, Torie, Sam, Thomas, Maddie, and Luke.  When he is not busy at work—helping his clients dominate their competitors online—you can often find him hanging out with his family, boating, biking or playing guitar.

He is in a rock band with his daughter, Sam - Mad Brenda!

Rita Zappulla is the Principal of SMSF Strategic Advisors and Strategic Business Insights in Cairns, Australia. Rita has over 25 years’ experience in the financial services industry, having commenced her career as a chartered accountant and now works as a certified financial planner and business coach/mentor. 

This combination of experience, expertise and qualifications gives Rita a comprehensive understanding of business structures and the Australian tax and superannuation laws. She loves helping Cairns local business owners plan for their financial future. 

Today we talked about:

• Why people fear financial planners and why they think they may get ripped off. 
• People spend more time planning a holiday than their financial future. 
• It's all about strategies first, the big picture, before you start thinking about the specific investments. 
• Her book: Today's Profits, Tomorrow's Freedom 
• Having a financial planner is a long term relationship
• Why the earlier you start planning for retirement, the better. There are so many benefits longterm. 
• Why some people don’t need a Self-Managed Superannuation fund, primarily if it just has managed funds and super. 
• Why putting everything back into your business thinking there will be a big payday is not the best retirement strategy.
  • It may never sell
  • You may not get the price you want
  • What happens if your business gets sued due to employee error
  • It's a risking strategy putting all your eggs in one basket
• The benefits of getting rid of debt early 

Final Tip

Grab a copy of your superannuation statement and look at the fees and contributions, and make an effort to understand it. Your super account is like a bank account. You need to look at it. 

If you have any questions about this podcast episode, please send me an email at [email protected], or you can contact Rita Zappulla at www.smsfsa.com.au

Details about Rita's book Today's Profits, Tomorrow's Freedom and local monthly speaking events are on her website www.smsfsa.com.au

If you enjoy listening to this podcast, please tell your friends. If you enjoy it a lot, please leave a review on iTunes, or wherever you like to listen to podcasts. 

If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails. 

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. So, if you sick and tired of all the beige programs currently on offer, please send me an email at [email protected] and see if I can help you in some way.  

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

Ep 152 - Investing In Your Future with Andy Wang

More about Rita Zappulla

In 2000 Rita began to specialise specifically in the financial planning sector, focusing on self-managed superannuation funds and superannuation advice, retirement planning, and estate planning.

Rita is passionate about helping small business owners to retire, save tax and to be financially independent for their retirement, having owned three businesses with the first one at the age of 26.

Rhys Tolhurst is a Melbourne based Singer-Songwriter who began his music career while still in high school in Cairns, Far North Queensland. He was a finalist on Australia's Got Talent and most recently appeared on the 2018 TV show All Together Now. 

On this episode, we get an inside look at the Australian music industry and the hard work that goes on behind the scenes that we never see. 

Today we also discuss:

• His early career in Cairns and that moment he knew he was going to have a career in music
• The music styles that influenced him most
• Falling in love with the entertainment industry
• His move from Cairns to Melbourne. 
• Self-doubts and accolades  
• Transitioning from Jazz to Pop
• Reality-TV

"People don't see what happens in the background, only what's on the surface". 

• What happened behind the scenes changed his life
• His development as a songwriter 
• His 2019 singles Traitor and Paradise
• What he has installed next

If you have any questions about this episode, please send me an email at [email protected], or you can reach out to Rhys via his website RyhsTolhurst.com

You can also connect and follow Rhys on his Instagram account https://instagram.com/rhystolhurst

If you enjoy It's No Secret with Dr T., please tell your friends and family. It would be awesome if you left a review on iTunes, or wherever you like to listen to podcasts. 

If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails. 

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. So, if you sick and tired of all the beige programs currently on offer, please send me an email at [email protected] and see if I can help you in some way.  

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

126: The Passion Behind Writing with Best-Selling Author David Rollins

Michael Jones is from Palm Beach, Florida, and after years of being a photographer, designer, and web developer - Mike recently invested into starting Media Zone, a podcast rental studio and media production company in Florida. 

The goal was to set up a studio so people could come in and record there own podcasts, videos, webinars and use it as content.

Overcoming Content Obstacles

The hardest part of creating content is the doing part. Too often, people spend way too much time thinking about equipment, software, settings, etc. all of which are obstacles to their creativity. 

At Media Zone, they can walk in and do it. All audio and video equipment with multiple camera angles are set up for them ready to go. One price covers both audio and video. 

Preproduction (macro-strategies, storyboarding, scripting) and post productions (editing, marketing, podcast training) are add ons if required. 

SponsorGo

Another very cool idea developed by Michael Jones is SponsorGo.com, which is a website, sort of like Linkedin, but it's a way for athletes to connect with potential sponsors and advertisers.  

If you have any questions about this podcast episode, please send me an email at [email protected], or you can contact Michael Jones at [email protected] or via Media Zone and Sponsor Go Sporting Network. 

If you enjoy listening to this podcast, please tell your friends. If you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. 

If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails. 

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. So, if you sick and tired of all the beige programs currently on offer, please send me an email at [email protected] and see if I can help you in some way.  

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

173: Making Videos To Boost Business with Geoff Anderson 

• His blogging career
• The importance of building relationships at conferences
• My guest appearance on We Travel There talking about Cairns
• Travelling frugal and using points to get more out of your travel experiences
• Guest blogging
• Why you must plant the seed before you can harvest
• Treat writing for free like an internship
• Companies that allow for blogging in their marketing budgets
• Cold pitches
• His FREE COURSE - showing people how to use miles and points to make their travel dreams come true
• Websites Lee writes for ThePointsGuy.com, Choosefi.com, Supermoney.com, Financebuzz.com
• How do you promote your blog and get more traffic to your website (using social media, friendships, speaking at conferences and blogging about it, and using hashtags such as #kimptonhotels) 
• The 80:20 Rule - 80% of your time should be spent marketing your blog. 

Final Tip

To get your blogging noticed, review other peoples websites, reach out on social media and mention you could write an article to fill a whole in their content that they are missing. 

Ask, would you be interested in reading my writing. Here’s a proposed title and structure of the article. 

Initially, you will guest post for free until you build your reputation. 

You need to get your name out there on other people’s sites, then when you want to charge you can show them your body of work and where else you have written. 

If you have any questions about this podcast episode, please send me an email at [email protected], or you can contact Lee Huffman via BaldThoughts.Com, his podcast We Travel There or on social media @baldthoughts and @wetravelthere

If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, leave a review on iTunes, or wherever you like to listen to podcasts. 

If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with daily emails. 

If you've considered getting yourself a business mentor or coach this year to help take your podiatry business to the next level, and you're sick and tired of all the beige programs currently on offer, please send me an email at [email protected] and let's discuss your specific business needs.  

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

152 - Investing In Your Business Future with Andy Wang

Sam Patton is a digital marketing consultant who helps eCommerce businesses sell more products. In 2018 he flew six times around the world and these days calls Vietnam home.

He is an international man of mystery, and basically a budget version of Jason Bourne.

Today we discuss:

 - Why living in Vietnam is uncomfortable, but exciting at the same time, just the way Sam likes it. 

- Coconut Cowboys 

- Moving from being the guy at the back of the room videoing conferences to speaking on stage 

- Running a remote business with clients worldwide

- Setting up an e-commerce business the right way

- Why you should not be fixated on the product. It's the business model that is key. 

- Big mistakes people make, like 80 per cent of business owners never go through and understand their customer. It’s not just knowing who you want...you’ve got to go deeper

"Your Client Avatar is like teenage sex; everybody says they’re doing it, but nobody is". 

- Falling in love with the customer, not the product

- Positioning yourself effectively inside a niche to become not the better option, not the cheaper option, but the different opinion. 

- Adding complementary products into a niche is easy when you have a hero product

- Third-Party Fulfilment

If you have any questions about this podcast episode, please send me an email at [email protected], or you can contact Sam Patton at [email protected] or go to the Australian Importing Club http://australianimportingclub.com

If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. 

If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails. 

If you've considered getting yourself a business mentor or coach this year to help take your podiatry business to the next level, and you're sick and tired of all the beige programs currently on offer, please send me an email at [email protected] and let's discuss your specific business needs.  

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

152 - Investing In Your Business Future with Andy Wang

Andrew Griffiths is known as The Entrepreneurial Futurist because he's really good at helping entrepreneurs and businesses of all kinds to future proof themselves and stay relevant. 

He is a bestselling small business author with 13 books in 65 countries, an entrepreneur and global presenter, and he gets to work with some extraordinary people around the world.  

On this episode we discuss:

• Great old-school marketing ideas that still work
• Old-school marketing versus new-school marketing
• The rise of the Hipsters and how they are transforming small business
• Engaging and connecting with your customers
• Why you need to spend time Critical Thinking
• Considered evolution of small business
• What we can learn from the mistakes made by Blockbuster and the Taxi industry
• Why you need to have a plan B
• Learning from other industries
• Why telling your story is so important
• How It Was versus How It is
• What got us here won't get us there

If you have any questions about this podcast episode, please send me an email at [email protected], or you can contact Andrew Griffiths via his website www.andrerwgriffiths.com 

If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. 

If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails. 

If you've considered getting yourself a business mentor or coach this year to help take your podiatry business to the next level, and you're sick and tired of all the beige programs currently on offer, please send me an email at [email protected] and let's discuss your specific business needs.  

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

172: Scaling & Growing Your Business with Carey Rome 

Geoff Anderson is the owner of Sonic Sight, a video production facility in Sydney Australia, and loves helping his clients tell their stories through video. He is the author of Shoot Me Now: making videos to boost business, and Watch Me Now: leveraging videos to maximise your return on investment.

He has worked on productions throughout Australia, New Zealand, Singapore and the US. Geoff is a video producer, a cameraman, an editor, a director and a scriptwriter.

On this episode we cover:

• Understanding video fundamentals
• Using social media
• Phone + Google Account = Broadcaster
• Focus on the message, not the technology
• Having a clear purpose and why you need to get to the point as fast as possible
• Using captions
• Three Levels of video production
• Youtube, Vimeo, Instagram, Facebook, Facebook Live and Linkedin
• Proliferation
• Telling your story in chunks

"The best camera you have is the one you've got on you right now."

If you have any questions about this podcast episode, please send me an email at [email protected], or you can contact Geoff Anderson at Sonic Sight. He is also very approachable on Facebook and Linkedin. 

Geoff's Books: Shoot Me Now and Watch Me Now

If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. 

If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails. 

If you've considered getting yourself a business mentor or coach this year to help take your podiatry business to the next level, and you're sick and tired of all the beige programs currently on offer, please send me an email at [email protected] and let's discuss how I can help you.  

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

Episode 140: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 1) 

Episode 165: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 2)

Episode 166: Top 10 Branding Mistakes with Dr Fern Kazlow (Part 3)

Carey Rome started as a CPA and advisor to business before starting his entrepreneurial journey in 2005. Today, Carey uses the software and system he's developed to coach and train executive teams to drive growth, add value and scale their businesses. 

Today we discuss:

1) The need for a clear vision. 
2) The need for shared interlocking priorities. 
3) The need for your team to know, it's not about the money.

Firm beliefs that are loosely held

You need to have a firm understanding of the path that you are on, but also not be stubborn to pivot when necessary. 

"The current path your on does not mean it's a safe path".

What's the worst thing that can happen?

When deciding for change, you need to think about what's the worst that can happen, then:

1. Build a plan, so the worst thing does not happen 
2. Be okay if the worst thing happens 

Defaulting to core skills

Many people will launch with a new idea, then go back to their core skills in default mode because there's comfort in that zone. 

Too Metric Driven

Many CEO's and Executives get too metric-driven and lose sight of their vision and their WHY. 

If you want to ignite your team, you need to give them a reason. Your team don't care about making you rich; they want to know they're part of a bigger picture and they're helping and engaging with your customers. 

Standing still is not a plan

Your company needs to grow, and it needs to figure out how to get things done. Maybe it needs to pivot because standing still and staying where you are right now is not a plan. 

If you have any questions about this podcast episode, please send me an email at [email protected], or you can contact Carey via his website Cypress Resources. 

Carey's Books: 3% Leader and Quick Win Strategy Guide

If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. 

If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails. 

If you've considered getting yourself a business mentor or coach this year to help take your podiatry business to the next level, and you're sick and tired of all the beige programs currently on offer, please send me an email at [email protected] and let's discuss your specific business needs.  

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

152 - Investing In Your Future with Andy Wang 

Ronsley Vaz is the Founder & Chief Daydreamer at AMPLIFY, Australia’s first audio marketing agency based in Brisbane, Queensland. He is the author of AMPLIFY - Raise Your Voice, Boost Your Brand & Grow Your Business, a speaker & serial entrepreneur.

He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership.

He is known as the creator of We Are Podcast – the first Podcasting Conference in the Southern Hemisphere, and the host of The Bond Appetit Podcast, Should I Start A Podcast and a new audio documentary The Psychology of Entrepreneurship. He currently has an audience of over 3 million in 133 countries.

On this podcast, we discuss: 

• What is an audio agency?
• Three pillars to create a successful podcast
  • Audience & Partnerships
    • Why are you different?
    • Who is it going to benefit?
    • Who is the listener?
  • Branding & Product Ecosystems
  • Launching your podcast and starting the sales machine
• Repurposing your content
• What is your ROI? It's more than just $$$ Money 
• Audio and self-learning
• Repetition versus perfection
• Audiobooks (Narrate versus Converse)
• The Library of Sound
• Imposter Syndrome
• The balance between entrepreneurship and life

If you have any questions about this podcast episode, please send me an email at [email protected], or you can contact Ronsley via his website Must Amplify. 

Ronsley's Book Amplify: http://mustamplify.com/the-amplify-book/

If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. 

If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails. 

If you've considered getting yourself a business mentor or coach this year to help take your podiatry business to the next level, and you're sick and tired of all the beige programs currently on offer, please send me an email at [email protected] and let's discuss your specific business needs.  

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

Ep 128: Turning Your Passion Into A Business with Lonnie Beck