It's No Secret with Dr T.

Jodi Krangle is from Toronto, Canada, and has been a voice actor since 2007 and has worked with clients from major brands all over the world in industries like health care, charities & non-profits and the hospitality/travel market.

She was an early adopter of the internet and created an award-winning songwriting resource website called The Muse’s Muse in 1995. It helped her learn a lot about SEO and how audio can and should be used in your branding.

On this episode we discuss:

• Branding is just not graphics
• Using audio for branding 
• Audio branding doesn't happen by accident; someone has to put some thought into it if you want it done right
• Your answering machine message, intros and outros of podcasts, inflight entertainment, kiosk announcements, airline instructions are examples of audio we hear every day and don't realise. 
• Everyone notices BAD AUDIO
• If you're using music in your audio message, make sure it matches your branding and voice. 
• When to use a voice professional 
• Why you need to know the feeling you want your clients to feel, then you can match the audio. Audio creates emotion. 

If you have any questions about this episode, please email me at [email protected], or you can connect with Jodi Krangle at voiceoversandvoclas.com 

If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails. 

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at [email protected] and let's see if I can help you in some way. 

Audio Coaching - Details coming soon 

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

Episode 186 - Why Niching Is The Future of Small Business

If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. And don't forget to subscribe, so you never miss an upcoming episode. 

TSUFIT is the author of Award-Winning book Step Into the Spotlight!: A Guide to Getting Noticed. She is a former lawyer, actress, singer & stand-up comedian.  

TSUFIT currently coaches professionals, entrepreneurs, business owners, authors, speakers, coaches, consultants and CEOs to catapult their brands and themselves into a starring role!

She coaches her clients to get seen, get heard and get noticed. 

If you have any questions about this episode, please email me at [email protected], or you can connect with Tsufit on Linkedin. 

also take a look at spotlightbook.com, spotlightgroup.biz, thebookcreationworkshop.com and spotlightsecrets.com 

If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. And don't forget to subscribe, so you never miss an upcoming episode. 

If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails. 

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at [email protected] and let's see if I can help you in some way. 

Audio Coaching - Details coming soon 

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

Episode 186 - Why Niching Is The Future of Small Business

If you want to grow your small business fast the best way to do it is to clearly identify your client avatar (your ideal client) as soon as possible, and then develop your USP - Unique Selling Proposition based on that avatar. 

My guest today, Alex Frees is a Marketing Strategist. He is a frequent speaker and consultant in the areas of marketing, sales, business automation, and client/customer selection, cultivation, retention, and referral, and he is currently the Director of Marketing at Credit Suite which was recently ranked on the Inc 5000 list.

A marketing strategist develops strategies and processes to enhance the marketing of a business. Marketing is a driver of revenue; it's not an expense. 

Many companies think they need to market and sell to everybody, but this is a mistake. 

It's similar to niching down your business, except you are niching down who you are selling and marketing to. It seems like a daunting task when you're first starting, but it is very worthwhile in the long run. 

When you find the right avatar, it lowers your marketing costs and increases retention.  

When you sell to someone, who is not your ideal client, it costs you more in the backend with unhappy staff, increased complaints and problems, and can waste your time. 

You need to create an Anti-Avatar, find out where they hang out and make an effort not to go there.  

It's never too late to start evaluating who buys the most, working out where your profits are coming from and making decisions on what is not working. 

You should review your marketing and avatar every six months to make sure you're on track or if you need to make changes.

Knowing your avatar lets you know if you should be concentrating on old-school marketing or digital marketing. 

You have to play around with digital advertising to see what works. Just doing something once is not good enough. Poor results could be the result of poor copy, the wrong image, or poor targeting because you didn't know your avatar. 

Your USP quickly tells your customers why they should buy from you and not your competitors, by answering these three questions:  

1. What do you do well that your competitor doesn't?
2. What does the consumer want?
3. What problems are you solving? 

If you take a look at the Venn Diagram (Ep 188), money is made in the safe spot, not that you can't make money in the other areas, but you'll need to spend more and invest more time. 

Your USP is not just used in your marketing; it becomes part of the culture of your business. 

Don't be afraid to test. It's always better to test and fail and learn from that failure than do nothing. 

Business Black Ops

On this episode, Alex and I mention meeting at Business Black Ops which is a mastermind group I have been part of for the past five years, run by Dave Frees. If you like what you hear about this group on this episode reach out to Lisa on +1 610 933 809

If you have any questions about this episode, please email me at [email protected], or you can connect with Alex Frees on LinkedIn. 

If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. And don't forget to subscribe, so you never miss an upcoming episode. 

If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails. 

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at [email protected] and let's see if I can help you in some way. 

Audio Coaching - Details coming soon 

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

Episode 186 - Why Niching Is The Future of Small Business

If you want to become a market leader, you need to understand and embrace the power of audio and learn how to use it to market and grow your small business.

With the vast array of streaming services, consumers are accustomed to using audio in their daily lives, so now is the perfect time to grab this medium with both hands and use it to its full capacity.

I want to point out that I recorded this episode using a lapel mic and iPhone at a recent Business Black Ops event in Tempe, Arizona, so the quality is less than optimal. Still, I enjoyed the LIVE aspect of the recording, and I hope you do as well. 

On this episode I discuss:

• The various ways audio can be beneficial in business
  • Creating MP3 files
  • Distributing on social media
  • Audiograms & Headliner
  • Hosting a podcast
  • Becoming a professional podcast guest
• Audio Recording & Equipment
  • Current recording options available
  • Recording & Editing (It’s easier than you think)
  • Why a script is important
• Top 10 Reasons To Use Audio
• If you love video, good audio will make your videos even better

If you have any questions about this episode, please email me at [email protected] 

Podcast Reviews

If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. And don't forget to subscribe, so you never miss an upcoming episode. 

Subscribe To My Newsletter

If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails. 

Podiatry Business Coaching & Mentoring 

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at [email protected] and let's see if I can help you in some way. 

Audio Coaching - Details coming soon 

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

If you enjoyed this episode you might also enjoy:  

Episode 186 - Why Niching Is The Future of Small Business

For the past five years, I have travelled to Arizona to attend an event called Business Black Ops, organised by David M Frees. There are approximately 35 - 40 attendees each year, and it is by far, one of the most dynamic business groups, which is why I already have the 2020 event in my calendar.

This year I was asked to give two short presentations, and this weeks podcast episode is my first presentation, Why Niching Is The Future of Small Business. 

I want to point out that I recorded this episode using a lapel mic and iPhone, so the quality is less than optimal, but I enjoyed the LIVE aspect of the recording, and I hope you do as well. 

“There’s no such thing as true generalists, or if there is you won’t have heard of them”. - Michael Harf

Today I discuss:

• Why it's dangerous to try and take on large companies or businesses head-on. 
• Cheap & easy mass-marketing before the internet and social media 
• Creating a niche is a smart small business strategy 
• Knowing your client/customer/patient avatar
• Speaking the right language to the right avatar 
• 5 Benefits of Getting This Right
  • Save Money
  • You can double down
  • You get more A & B type clients
  • Creates a happier work environment
  • You can identify excellent opportunities quicker

“Niching is not about selling one product; it’s about selling to one audience.”

If you have any questions about this episode, especially in regards to using a LIVE recording for a podcast, please email me at [email protected] 

Podcast Reviews

If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. 

Subscribe To My Newsletter

If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails. 

Podiatry Business Mentoring 

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at [email protected] and let's see if I can help you in some way. 

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

If you enjoyed this episode you might also enjoy:  

Ep 170: Marketing Presentation Powell River Chamber of Commerce 

Master Somnath Sikdar and Lonnie Beck are 6th and 5th Dan black belts in Tae Kwon Do and are co-owners of Dragon Gym in Exton, Pennsylvania. They have both appeared on this podcast previously on episodes 018 and 128. 

I have just spent three days with them in Tempe, Arizona at our annual business mastermind Business Black Ops, and during our many conversations, they mentioned they would shortly be kicking off their weekly podcast titled, 20 Minutes with Lonnie and Som.

While I had them both in one place, I thought this was an excellent opportunity to learn more. On this episode we discuss:

• The opening of their third Dragon Gym
• Client engagement
• Why there needs to be a balance between diet and exercise, it's dangerous to go too far either way
• The importance of having a positive mindset
• Why you’re the sum of the five people, you hang around with most. 
• To change your environment, you need to change the input
• The podcast will cover health and fitness, but also travel hacks, whisky and adult beverages. 

Final Tips:

Som: You need to learn to talk to your subconscious mind. Before you go to bed at night, ask your subconscious mind the question, and while you're sleeping, it will search for the answer.  

Lonnie: You need to be conscious of the conversations you're having with yourself, the ones that go on in your head. Make sure you're talking positively. 

Also, when someone is talking, you need to listen to what they're saying, not the answer you want to give. Pause for two seconds, and then answer.  

If you have any questions about this episode, please email me at [email protected], or you can connect with Som and Lonnie at Dragon Gym. 

Podcast Reviews

If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. 

Subscribe To My Newsletter

If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails. 

Podiatry Business Mentoring 

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at [email protected] and let's see if I can help you in some way. 

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

If you enjoyed this episode you might also enjoy:  

Ep 018: Mastermind with Dragon Master Somnath Sikdar

Ep 128: Turning Your Passion Into A Business with Lonnie Beck

Petra Fisher is known as the “cranky old fuddy-duddy who claims to know shitloads about LinkedIn". On her LinkedIn profile, it says she can help global entrepreneurs attract more clients.

Petra helps entrepreneurs around the globe find not just any old client, but the most fun, brilliant, motivated ones. “Your LinkedIn Presence must filter out crap clients and attract the right people”, she says.

On this episode we cover:

• Why you need to add personality to your profile
• Why Linkedin is a valuable social media platform for entrepreneurs 
• Benefits of keeping a narrow focus on your intended market. 
• Why becoming predictable with your post is a benefit
• The positive benefits of not being afraid to share your knowledge
• Why sharing your knowledge will make your clients think about you first and not Google
• Text and audio messaging 
• Working through your profile in the correct order
• Linkedin profile mistakes 
• Making all your previous work history make sense with what you are doing now
• Why you need to set up Linkedin company pages

If you have any questions about this episode, please email me at [email protected], or you can connect with Petra on Linkedin or via her website www.petrafisher.com

Petra's Online Course 

"Your Daily LinkedIn Dose", will help you rewrite your profile to fully focus on what you have to offer NOW instead of what you did in the past.

Podcast Reviews

If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. 

Subscribe To My Newsletter

If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails. 

Podiatry Business Mentoring 

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at [email protected] and let's see if I can help you in some way. 

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

If you enjoyed this episode you might also enjoy:  

Bonus Episode - Success Drives Success with Sam Kennis 

Wolf Lane Distillery is a micro-distillery in the heart of Cairns, Far North Queensland. Their Gin is handcrafted to deliver a slice of paradise. 

Today I talk with two of the owners Sam Kennis and Darren Barber about this latest business venture, their new Tropical Gin, and get an update on their Three Wolves Premium Restaurant & Bar, Flamingo's Tiki Bar, and Bay Rd Brewing. 

What we discussed:

• Why Gin?
• Challenges of business ownership
• Government taxes on alcohol production (My God!!!)
• Uncertainty of business 
• Importance of a well-trained team
• Why your business needs to keep evolving
• Exit Strategies
• What's next for the distillery

Final Tip

Darren: Don't overthink it; just do it. 

Sam: Don't think. 

If you wait for everything to be perfect, you've waited too long. Start taking immediate action.

If you have any questions about this episode, please email me at [email protected] 

Chris Kappes loves trade shows and believes they are the most potent way to build a business when done right. He is a published author of two books about trade shows, a frequent speaker at conferences, and launched the industry's first sharing marketplace for exhibits, called Exhibitshub - Don't Build Your Next Exhibit, Borrow It.

Exhibithub is often referred to as the "Airbnb for Exhibits".  

On This Episode We Discuss:

• Why tradeshows and exhibits are growing in popularity 
• Why some companies use 40% of their marketing budget to attend tradeshows
• Value Proposition 
• Trade shows are for listening, not selling
• Asking the right strategic questions
• The first question should be, 'What brings you to the show today?"
• How the changing demographics from Baby Boomers to Millennials are changing tradeshows and exhibiting
• Millennials - It's more about experiences than ownership
• Using the exhibit as a machine for story-telling & selling
• Quantifying and qualifying results from trade shows.
• Why your exhibit staff are actors, the exhibit is a stage, and you need to have a Booth Captain as the director
• The future of trade shows.

Final Tip

Think of the exhibit as a machine for selling. You've got to build it using raw materials, but you need to prep. Preparation is the key. 

If you have any questions about this podcast episode, please send me an email at [email protected].

You can also connect with Chris Kappes via his website exhibitshub.com, directly by email at [email protected] or you can call him on +1 (312) 919 5544. 

Podcast Reviews

If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts. 

Subscribe To My Newsletter

If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails. 

Podiatry Business Mentoring 

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at [email protected] and let's see if I can help you in some way. 

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

If you enjoyed this episode you might also enjoy:  

Ep 176 - The Art of Blogging with Lee Huffman (Travel & Finance) 

This is PART TWO: Tom Foster is a former US Marine and the founder and owner of Foster Web Marketing. Tom's team helped me create one of the best podiatry websites in the world and on this episode, we discuss his 5-Step Website Marketing Growth Plan.  

If you want to download a copy of Tom's Website Marketing Growth Strategy, you can get it right here - Marketing Growth Plan. 

On this episode (PART TWO) we discuss:

• Your Website and Social Media Review Strategy
• The power of referrals and why it beats SEO every time
• Why your website is like a gym membership. You won't get any results until you put in some effort.
• How to get REFERRALS using:
  • Print and email newsletters 
  • Free books
  • Direct mail
  • Using a robust hard copy marketing strategy
• Why your referrals depend on good content, calls to action and great offers
• Social media only works if you're prepared to work it
• Why your business needs to have Community Involvement
• Pay Per Click is an out of control beast
• Why you need to Test & Measure
• The power of Internal Surveys 

"The person selling you on pay per click is also selling the same thing to your competitors". 

If you have any questions about this podcast episode, please send me an email at [email protected], or you can connect with Tom at [email protected]

Podcast Reviews

If you enjoy listening to this podcast, please tell your friends and family, and if you get the chance, please leave a review on iTunes, or wherever you like to listen to podcasts. 

Subscribe To My Newsletter

If you'd like to be kept up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails. 

Podiatry Business Mentoring 

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at [email protected] and see if I can help you in some way.  

FREE DOWNLOAD:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

If you enjoyed this episode you might also enjoy:  

Ep 152 - Investing In Your Future with Andy Wang

More About Tom Foster

Tom is a nationally recognised author of law firm internet marketing services expert. He is the author of The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites and How Smart Lawyers are Using Video on the Web to Get More Cases Without Breaking the Bank, as well as the co-author of the best-selling book, Shift Happens: America's Premier Experts Reveal Their Biggest Secrets to Help You Thrive in the New Economy.

Tom has been featured on numerous television stations, including affiliates of CBS, NBC, ABC and FOX.

As a speaker, Tom has provided a wealth of information and knowledge on web marketing for the legal and medical industries. His presentations have been eye-opening, advantageous, and incredibly valuable to those who attend. They have been described as “Intense, packed with information, and fun!” and clients have even gone so far as to say “It's the best presentation about web marketing I have ever heard!”

Book Tom to speak at your next event!

Tom lives in Virginia with his wife, Charlotte, and five children, Torie, Sam, Thomas, Maddie, and Luke.  When he is not busy at work—helping his clients dominate their competitors online—you can often find him hanging out with his family, boating, biking or playing the guitar.

He is in a rock band with his daughter, Sam - Mad Brenda!