It's No Secret with Dr T.

Stephen Pozzebon is the Regional Head of Organisational Management, Australia & New Zealand for Allianz Partners. 

On this episode, Stephen will be sharing his wisdom and knowledge when it comes to managing and leading teams and business agility, which is especially important right now with how the world has changed with COVID-19. 

We also discuss: 

• How leading teams has changed with COVID-19
• Being in Italy before the pandemic hitting Australia
• Moving 80% of his team to work from home
• Keeping people connected and social interactions
• Working at different companies during the GFC and using this experience now with COVID-19
• Born leadership versus developed leadership
• The difference between corporate and private enterprise and the speed of implementation
• Unpacking strategy into proper execution
  • Warm and fuzzy powerpoints by outside consultants are no longer good enough.
• Changing and adapting to thinking faster
• Team empowerment and accountability
• Difference between failing and learning 
• Setting up FEEDBACK LOOPS
• Avoiding complacency 
• How the business landscape will change Post COVID-19 

Guidance

To lead a team, you don't necessarily need to lay out ground rules, it's more like providing guardrails and keeping the team on the same road. 

Measuring Culture

Doing a survey once per year is not a good measure of culture and engagement of an organisation it's more of a pulse, and therefore it should be done more often.

"One of the biggest mistakes a company can make is watching its closest competitor and not listening to their own customer needs". 

Final Tip

Now, more than ever, you need to be engaged with your people and customer, and if you're a B2B business, the partners in your supply chain.

It's time to listen to your partners and understand what all these parties are going through. You need to support each other, and together you will come out stronger. 

If you have any questions about this podcast, please send me an email at [email protected], or you can connect with Stephen Pozzedon on Linkedin. 

My EVENTS and other activities are always on my website, but you can stay informed by signing up to my NEWSLETTER. I promise not to spam you with BS emails. 

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at [email protected] and let's see if I can help you grow your podiatry business in 2020.  

First 16 Pages of My Book – It's No Secret There's Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

Bonus: 12 Secrets to Get More People Through Your Front Door.

If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

Justin Blake is the owner of Justin Blake Media, and on this episode, we discuss marketing and what you should be doing now and post COVID-19. What you do now will set you up for when we come out the other end.

The biggest problem facing many small business owners is what they think marketing is, and more often than not, it's not marketing, it's wishful thinking. 

On this episode we discuss:

• Word of Mouth Marketing and why it is flawed
  • It's too slow
  • You're not in control of it.
  • The message relayed about your business could be incorrect.
• Social media and the internet are at our fingertips but:
  • You need to focus on your ideal client. Who do you want to work with? 
  • You need to know where they are, and you need to be there. 
  • You need to have the right message and talk to them in a way they understand. 
  • You cannot expect people to know what you do, so educate them. 
    
    • Why are you different?
• The importance of claiming your Google My Business Page
• Landing pages 
• Google Adwords
• Why you need to stay in touch with your database through newsletters, online demonstrations, etc., you need to give them the information they are searching for. 
• Customer service and training your team, especially the person answering your phone. 

Final Tip

Marketing is not scary, especially in these worrying times, but don't sit back and rely on what you've done in the past. Now is the perfect time to up your game, take stock of where you are right now and make a plan for the future. 

If you have any questions about this podcast, please send me an email at [email protected], or you can connect with [email protected] 

If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails. 

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at [email protected] and let's see if I can help you grow your podiatry business in 2020.  

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

Bonus: 12 Secrets to Get More People Through Your Front Door.

If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

Raw Worldwide African Safaris is owned and operated by Shane Ross, a Cairns local who is passionate about sharing the wildlife wonders of Africa.

As Shane explains, it's virtually impossible to tell what you'll feel seeing 50,000 Wilderbeast during the Great Migration or hearing a Lion roaring in the distance while you sleep safely in your tent. (Far better experience than visiting a zoo)

Africa is a land of real magic - it exists in every living thing, around every corner you turn, and occupies even the most distant horizons. Africa abounds with mystical creatures, enchanted forests, and arguably the richest cultural diversity of any continent worldwide, and is still a land of ample opportunity - where authentically wild adventures and exploration are easily sought.

Believe me, after you listen to this episode you'll want to book a trip immediately, and if you do feel that way, visit www.raw-worldwide.com asap.

If you have any questions about this podcast, please send me an email at [email protected] 

If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails. 

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at [email protected] and let's see if I can help you grow your podiatry business in 2020.  

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

Bonus: 12 Secrets to Get More People Through Your Front Door.

If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

Have you ever considered competing on American Ninja Warrior, or a similar type of extreme television show? How about training for such a show while undergoing aggressive chemotherapy and radiation treatment for cancer? 

Well, this is precisely what Dr Arianne Missimer did, and she did it with style and a 'Challenge Accepted' mindset. 

Dr Arianne Missimer is an award-winning Doctor of Physical Therapy and Registered Dietitian, specialising in functional medicine. She is a Founder of the Movement Paradigm, an integrative health centre focusing on mindset, nutrition, and movement.

For more detailed show notes and contact details, please visit It's No Secret with Dr T.  

Email: [email protected] 

You do not need to be a whisky or coffee fan to enjoy this episode, all you need to have is a love of taking action when required and a little entrepreneurial spirit, and that is exactly what my guest Kelli Maxwell has. 

Kelli Maxwell is from Billings, Montana, and she is the host of a highly successful podcast called Campfire Hour. She also owns a local marketing business, which is how whisky coffee was developed.

Why wait until you have thousands of listeners to try and monetise your podcast with sponsors, why not develop your product and be your the show sponsor. 

On this episode we discuss:

• How she set up a collaboration between a local whiskey distiller and coffee roaster. Brilliant.
• Jumping in with both feet when you have an idea
• Knowing your target market
• Developing the Whisky Coffee brand - This roast is hotter than your mom
• Why start a podcast?
  • It was a great way to have a voice in the community.
  • Perfect for celebrating new and young entrepreneurs in the community
  • It was an ideal way to hit a new audience every week
• Finding your voice and finding your message and start adding value to people

Monday Morning Tip

It's all about 'Collaboration Over Competition. Ask people, how can I help you? 

If you have any questions about this episode, please email me at [email protected]. 

If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails. 

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at [email protected] and let's see if I can help you grow your podiatry business in 2020.  

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

Bonus: 12 Secrets to Get More People Through Your Front Door.

If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

Every business, whether they know it or not, is in the entertainment business. And, when it comes to entertainment, you need to know what your fans want, and then you need to give it to them in spades. Jesse Cole, with the help of his wife Emily and dedicated Banana Team, have taken this Fan's First Experience to a whole new level. 

Jesse Cole is the author of Find Your Yellow Tux and co-owner of The Savannah Bananas, a baseball team in Savannah, Georgia. The team entered the Coastal Plains League in 2016, and after a relatively tight first year they went on the have three consecutive successful sell-out seasons from 2017-2019, and it doesn't look like slowing down any time soon. 

On this episode we discuss: 

• Why the Savannah Banana's have 4000+ fans per game while other teams in the league struggle to get 200 - 500 fans. 
• How to turn boring into something exciting. 
• Asking yourself what business are you really in. 

"When you’re in the entertainment business it’s very easy to make decisions on what to do. When you’re in the baseball business, you’re focused on trying to get better players". 

• This is why it's essential to focus on the fans experience, not the money. 
• The importance of learning from other industries
• Jesse explains what he learnt from the cruise industry and also the Magic Castle Hotel. 

"Whatever you’re business is, how do you bring people together where that community is formed where people can talk about and be able to experience things together". 

• Finding pain-points and removing them. Create the experience you want and put yourself in the customers' shoes. 

"If you’re shipping something like everyone else, in the same packaging, you become like everyone else. The customer cannot tell you apart". 

Let Them Take Advantage of You

How can you add that much value that you make the customer feel like they’re taking advantage of you?

When the customer feels like they're are getting a great deal, they want to purchase more. They feel almost guilty for not buying that beer or t-shirt. 

Creating An Unfair Advantage

Stop asking how we can make more money from our customers, instead ask, how can we develop more fans?

If you make the experience so good, you create an unfair advantage over your competitors because your fans will tell everyone else about you and will want to come back.

Lessons From Southwest Airlines

They live by the motto, 'We Give More People Freedom To Fly', so when airlines started introducing payment for bags, they refused to be like every other airline, even though it was shown they would earn $350 million by doing it. 

Instead, they stuck to their beliefs and values and what was important for their customers and had an increase in revenue of $1.1 Billion

Why Their No Advertising At Their Stadium

Jesse eliminated all advertising because fans don’t come to the baseball to see advertising? He kept asking, 'what do we stand for' and then made sure every decision was based on that, just like Southwest Airlines. 

His sole responsibility then was to make the fans happy, not make the sponsors happy. This is a complete change in mindset. 

Human Collisions 

His team are very aware that every game is someone’s first game so you’ve got to put on a show and make them feel special. 

Jesse and his team place a lot of emphasis on making contact with the fans, which he calls human collisions. 

You Wouldn't Believe Moments 

You want your customers to have ‘you wouldn’t believe moments' when they visit your business. When they get back to work or talk to friends, they say, 'you wouldn't believe what happened yesterday at...'

Don’t just look at points of sale; look at points of experience. 

Have the Courage to Experiment 

not every idea will be a good idea, but you've got to have the courage to experiment. Ask, how can we improve on every touchpoint, when they arrive and when they leave. 

Don’t count the coins, counts the fans, this is how you'll know if you're getting this right.

Fans First Experience

It's all about creating a Fans First Experience. You need to map out your big delivery moments. 

This has been so successful that Jesse has created Fan First Experience Workshops that run during the summer baseball season. You should also check out his podcast Bananas For Business. 

Find Your Yellow Tux

In his book, Find Your Yellow Tux, Jesse explains people are in a mad rush to the middle, going about their business and fitting in. The problem is, while they may feel as if they’re doing their own thing, they’re not—they’re doing what’s expected of you.

To stand out, take whatever you think is normal, and do the exact opposite, do the remarkable. 

Everyone has something that makes them stand out that’s the best version of themselves; you need to amplify that.

Final Tip

In the back of their playbook (employee manual), which is given to every team member (staff) it says:

"Be patient in what you want for yourself but be impatient in how much you give to others". 

If you have any questions about this episode, please email me at [email protected]. 

If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails. 

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at [email protected] and let's see if I can help you grow your podiatry business in 2020.  

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

Bonus: 12 Secrets to Get More People Through Your Front Door.

If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

With everything that is happening in the world right now with the coronavirus (COVID-19) pandemic, more and more businesses are asking their team to work from home, so this episode with Brodie Sharpe couldn't have been better timed.

Brodie owns a niched online physiotherapy business aimed at runners called Break Through Running, which can be found online at https://breakthroughrunning.physio/

Today we discuss:

• The how and why of creating an Online Physiotherapy Business
• Testing out the processes
• Using his two podcasts to promote his business and what he is passionate about:
  • Everyday Running Legends Podcast - interviewing runners with great stories
  • Run Smarter Podcast - this podcast is educational and ties in more with the business
• Lessons learnt from the book Book Yourself Solid by Michael Port
  • Don’t worry about delivering too much information. What you want to do is deliver as much information that you’re uncomfortable with, and then deliver more.
  • Becoming the patients first line of contact, by telling and teaching them everything
  • If you only give teasers of information, they will find the rest of the information they require elsewhere. Teasers are sometimes seen as sneaky.
  • If you deliver as much as possible and they will go to you first. 

Online Versus Hands-On

Evidence has proven that the best effective management of a running injury is the correct diagnosis and injury education about how they got the injury and what they can do moving forward

Strengthening, modified training & guidance running programs and stretches can all shown adequately online. A good education gives you long-term results, whereas hands-on treatment is only short term. 

Q: How can you apply this thinking to your own business - not everything needs to be face to face?

If you have any questions about this episode, please email me at [email protected]. or you can connect with Brodie Sharp on his Facebook group Become A Smarter Runner or on Instagram @brodie.sharpe 

If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails. 

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at [email protected] and let's see if I can help you grow your podiatry business in 2020.  

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

Bonus: 12 Secrets to Get More People Through Your Front Door.

If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

Byron Dempsey is the owner of Stream Digital Marketing, a company that specialises in creating social media video content for podcasters and keynote speakers. The power of video is to leverage what you're already doing. 

He is also the host of the Driven Young Podcast which explores ways to help educate and inspire the younger generation around entrepreneurship and practical life skills we arent taught in school. 

On this episode we discuss:

• How to create a lot of video content in a short amount of time
• How a 40-minute talk can generate enough material for the next two months.
• Leverage what you’re already doing. 
• Why public speaking and podcasting videos are more natural to work with.
• Leveraging longterm and being aware of video formats.

Tip for Podcasters

If you're already podcasting, it's as simple as putting your smartphone on a $10 tripod and pressing record. You've already go the audio sorted. 

You have options: You can record externally (Camera or Smartphone) or use Zoom / Skype to record. Either way, it's still better than an audiogram. (I use to have my guest intro themselves)

Social Media

This is important to remember; it's important to post regular video content as it keeps you front of mind with your followers. They do see your videos even if they are not necessarily engaging with all of your posts. 

Positioning 

Video content builds traffic to everything you do (podcasting, speaking, etc.) and positions you as an expert. 

Whenever Byron has a guest on his podcast, he gives them access to all the video content he creates. This is a great way to leverage what he does because they will share this content with their audience.

Video Inclusions

Videos include intro's, outro's, calls to action,  music and each video must be formatted correctly for each social media platform. 

It's also important to add subtitles and length is essential, 30 seconds to 2 minutes max. 

Check out REV.COM and PICKMEE.COM

Reposting Content 

Statistically, only about 10% of your followers will see your video posts, so it's not annoying to repost your video content multiple times, just put some space between each post.  

Once you have a bank of content, you can plan out to reuse it again over the next 12-months. Gary Vee has used some of his videos over twenty times. 

Don't forget you can also RETARGET on Facebook to people who have watched your videos previously and use content from a video to create a BLOG. 

Gift From Byron 6 Step Guide to Creating 10 Videos Per Month

If you liked this episode, you might also enjoy:

Ep 173: Making Videos to Boost Business with Geoff Anderson

Ep 013 (Podiatry Legends): Lessons Learnt from Shooting 300+ Videos with Diane Ashcroft

If you have any questions about this episode, please email me at [email protected]. 

If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails. 

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at [email protected] and let's see if I can help you grow your podiatry business in 2020.  

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

Bonus: 12 Secrets to Get More People Through Your Front Door.

If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

Jason Feifer is a journalist, Editor in Chief at Entrepreneur Magazine, author of Mr Nice Guy, and the host of three podcasts, Problems Solvers, Pessimists Archive and Hush Money. 

On this episode we discuss:

• Turning mistakes into positives (Smedberg’s Farm, Maine) Home of the LOBESTER.
• His interview with Mark Wahlberg - Mark Wahlberg's Secret To Becoming More Disciplined
• Why sometimes, your effort isn’t enough. You can work your ass off, and you will not get what you’re looking for.
• But, you can learn to shift your attention to create a new version of what you wanted to satisfy the desire you had.

It's not just about the hustle 

Banging your head against a wall will not turn that wall into a door. But if you shift that effort into something more constructive and more realistic, and fits better with the skill sets you have and the resources available, it can create something that is just as good. 

Content creation 

When you’re producing content you’re not creating it for yourself you are producing it for an audience and so you better really understand that audience and how to serve them and how you can deliver it in a way that no one else can.

"People don't read Entrepreneur Magazine for fun. They want insights into how to build their business and their careers".

Stop doing what people hate

Every business does things that people hate, and they think it’s ok because that’s how things have always been done. 

Think about it and eliminate them!!!

Final Tip

Treat your time like your most valuable resource. You don’t spend money at total random, and you should not spend time in total random either. 

If you have any questions about this episode, please email me at [email protected]. 

If you'd like to be updated with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails. 

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at [email protected] and let's see if I can help you grow your podiatry business in 2020.  

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

Bonus: 12 Secrets to Get More People Through Your Front Door.

If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.

I have been trying to get my wife, Christine Franklin, onto It's No Secret with Dr T. for quite some time and today I finally managed to get a microphone in her hand and delve into the topic of working with your significant other. 

The reason I think this topic is important is that both Christine and I have heard friends say they could never work with their husband or wife, they would kill each other.

This always surprised us because we've been able to work together, successfully for well over twenty years and have loved every moment.

Yes, we've had disagreements, but they have been few and far between, and the goal of this episode is to shed some light on why we believe we have been such a great team and continue to enjoy each others company, even after 20+ years. 

If you have any questions about this episode, please email me at [email protected]. 

If you'd like to keep up to date with my EVENTS and other activities, please sign up to my NEWSLETTER. I promise not to spam you with BS emails. 

One-on-one business coaching and mentoring is the fastest way to get the results you want for your podiatry business. Please send me an email at [email protected] and let's see if I can help you grow your podiatry business in 2020.  

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

If you're a Podiatrist you may prefer to order my first book; It's No Secret There's Money In Podiatry. 

Bonus: 12 Secrets to Get More People Through Your Front Door.

If you enjoy listening to this podcast, it will put a big smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.