It's not real!

When is a bank not a bank? And how difficult is it to change your bank when you know you really want to break up with it?

This week we explore why the Banking Royal Commission has changed the way that banks brand themselves.

And… 

Guns and Collingwood Football Club. Is there a link? We reckon there is, but the link is not what you think and can be explained by a psychological theory that we all can relate to. 

That, women and STEM, the Middle East, vegan burgers and the AFLW are all up for consideration, so if you’re interested in Marketing, Culture and the World of Business, you should LISTEN TO THIS. 

Captain Marvel, Huawei, the Catholic Church, and Boeing are all in the news for basically the same thing, but a little bit different. What am I talking about? 

In this week’s episode we delve a bit deeper into reputation management, online trolls and identity dissociation to work out how these brands are going to dig their way out of their current troubles. 

Plus, what is a nerd space and how is privilege like bad breath?

For everything you need to know about marketing, culture and the world of business, The Lab at Deakin is your go-to podcast.