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From the archives

What’s your favourite luxury item—Belgian chocolate, French champagne, one of those plain but very expensive English trench coats?

Paul Harrison and Kirsten Drysdale look at the psychology of expensive brands and why some of us are ‘peacocks’ displaying our pricey purchases and their brand names.

And if you can’t afford the real thing, does the imitation version provide the same satisfaction?

How do you manage an airline engine failure, a potential prime minister with a penchant for visiting strip clubs by accident, or a Covid crisis? 

In this episode of Listen to this, we talk to Deakin University's Adjunct Professor of Marketing, David Epstein, the man who got Kevin to agree to the 07, directed National Media Liaison Service for Bob Hawke and Paul Keating, managed the Qantas QF32 engine failure response, and was most recently Vice President of Corporate and Regulatory Affairs for Singtel Optus.

We get the inside story on how to get an invite to the Chairman’s Lounge - hint, don’t ask for it, the aspirational halo and how to increase your reputation during a crisis.

It’s a ride with little or no turbulence or leadership spills, but it’s still a fascinating one. 

So, sit back, put on your best business attire, and join your guide to human behaviour, culture and the world of business…

We're being told that the new "normal" is coming, but I still haven't worked out the old normal. Who is in charge of all these normals... Could the world's populist leaders be suffering from actor-observer asymmetry and which conspiracy theory should we believe? Does 5G give you COVID-19? And why didn’t the evil geniuses use a more available mode of transport like 4G or Swiss Trains. 

Along with the NRL’s new crowd track, abandoned international students and Post-Covid tourism, we have got it all covered in this episode of Listen to this. 

So, sit back or upright, and enjoy the next forty minutes of your guide to human behaviour, culture and the world of marketing. 

In this episode of The Lab at Deakin, Paul is joined by Gemma Anderson, Director of Performance and Growth, Deakin University and Dr Gini Weber, Chair of the Psychology and Marketing program in Deakin Business School. Paul and his guests discussed the benefits and limitations of data and analysis, how the online world has changed the way we interact with one another, and the importance of a sophisticated view of segmentation. 

This episode is a recorded seminar that was originally presented as part of Deakin's MBA In Context component in the Marketing, Positioning and Consumer Unit and was recorded with guests (and Paul) keeping at least 1.5 km apart (that's the rule, isn't it?) by talking to each other via Zoom. 

What is truth in the era of CoVid-19? How can businesses adapt? And what is an agentic male response to ScoMo? Those questions and more will be answered in this episode of Listen to this...

If we think about the product offering a range of benefits, we can see how this might also be communicated through packaging and the service environment. 

Aesop, for example, has changed the way that companies package and sell beauty products.

In this interview with Dr Paul Harrison from Deakin Business School by David Astle at ABC Radio they discuss how brands influence consumer behaviour through packaging, store layout and selling the "idea" of the brand.

Although advertising is also discussed, what is important here is how the companies present the whole product to their target markets.

Beyond shampoo, moisturiser and post-poo drops, what is a company like Aesop selling you? 

In this episode of Listen to This we look into how young people can change the course of history, how advertisers should probably choose where to put their money, and the ins and outs of ethical behaviour in marketing.

A special episode of Listen to this... Lehmo interviews Paul Harrison on ABC Radio Melbourne about all things consumer behaviour and marketing. 

In mid-November, Disney Plus, the streaming service from the Mickey Mouse conglomerate will launch in Australia. The service will cost $8.99 a month or $89.00 for the full year. Not bad for access to the Disney back catalogue, the Star Wars franchise, the list goes on...

Will you sign up? 

Have we reached peak streaming?

And, can you guess which car brand had the most product recall in 2018? You might be surprised.

We’ve got two of the smartest people I know in the studio this week to talk about this, along with clicktivism, product recalls, franchising and the Hong Kong protests.

Does your company use the net promoter score? Is it really the silver bullet that marketing research companies tell you it is?

And...

What happens when your company’s perfect hashtag gets co-opted by the bad guys? 

In this episode, we explore the murky world of artificial intelligence, marketing research and selling your soul for research dollars.

Are we being over-researched? And when is too much surveillance enough? If you’re interested in marketing, culture and the world of business, you should Listen to this.