It's Part of the Process

Delilah and Nicole talk to fine artist and embroidery designer Jenny Hart of Sublime Stitching about the evolution of the handmade movement. The ladies discuss what the DIY movement looked like two decades ago, how it has changed, and what is easier and harder about being a maker today.

Visit www.dearhandmadelife.com for the show notes...

Delilah and Nicole talk to Shae Whitney of DRAM Apothecary about how she she built her business to be environmentally conscious from the very beginning. They discuss how sustainability can be chosen at every level from sourcing to packaging, the importance of knowing yourself before knowing your brand, how raising your prices for the right reason can create more business, and why our demand for convenience gives us inferior products.

Visit www.dearhandmadelife.com for the show notes...

Delilah and Nicole talk to Megan Green of Craftin' Outlaws, Midwest Craft Con and Stinky Bomb Soap. They discuss positive and negative experiences while reaching out to competitors to collaborate, getting through the fear of pitching, dealing with copycats, and more.

Visit www.dearhandmadelife.com for the show notes...

Delilah and Nicole talk to storyteller and coach Michelle Khouri about how successful marketing weaves a story into branding. The ladies chat about brand narrative, implementing it into a marketing strategy, metrics, the trend of imperfection on social media, authenticity and more.

Visit www.dearhandmadelife.com for the show notes...

Delilah and Nicole talk to Craftcation Conference presenter Adrienne Wiley of Frolick Jewelry and brick-and-mortar shop, Covet, in San Francisco. The ladies share tips for makers to start wholesaling their products, the importance of diversifying income streams, the evolution of tradeshows, what retailers are looking for and more.

Visit www.dearhandmadelife.com for the show notes...

Delilah and Nicole talk to Eric Gorges, host of the Create channel's 'A Craftsman's Legacy' and owner of motorcycle shop, Voodoo Choppers. They discuss work-life balance, learning how to say no, apprenticeships, the importance of traditional craftsmanship, transitions and much more.

Visit www.dearhandmadelife.com for the show notes and check out 'A Craftsman's Legacy' on the Create channel in early 2018...

Delilah and Nicole talk to Arianne Foulks of branding and design company, Aeolidia. They discuss how to know when it's time to rebrand, creating long-lasting branding, the importance of good design, why packaging is important and more!

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Delilah and Nicole talk with brand strategist Olivia Omega about the value of analytics and going with your gut, demographics vs. psychographics, researching ideal customers, and being authentic in your marketing message.

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Delilah and Nicole talk with Megan Eckman of Studio MME about how she created some passive income streams which have not only brought in money, but also helped her grow her brand and business. They discuss that sometimes, from marketing, to bookkeeping to creating the original products, passive income can feel like anything but passive.

Visit www.dearhandmadelife.com for the show notes...

Delilah and Nicole talk just the two of them about how to utilize your time when business is slow. They discuss getting your finances in order, planning, goal setting, building community, self-care and more.

Visit www.dearhandmadelife.com for the show notes...