It's PR Darlings

During the past 18 months, our homes have become, not just places where we live, but also places where we work.

We’ve all become obsessed with stories about skyrocketing property prices.

And watching live-streamed auctions on a Saturday is the new reality-TV binge.

So after a year of belt-tightening and closures across media outlets, News Corp Australia came out swinging, launching its new property platform and magazine lift-out At Home in January. 

It’s PR Darlings has the great pleasure of welcoming At Home Editor Kelly Baker onto the podcast.

Kelly’s edited and contributed to some of the country's best-known titles, including Body and Soul, Nine Honey, New Idea and Who Weekly, to name a few, during her illustrious magazine career.

PR professionals and aspiring magazine writers tune in – Kelly’s opening the door wide-open to It’s PR Darlings’ listeners so you can learn how to pitch a winning cover shot or craft an enticing story.

But just because it’s magazine-style, doesn’t mean it’s not anchored on the principles that govern all media: news values.

You’ll also hear about Kelly’s journey to earn her hard-won skills and the mentors who’ve taught or supported her along the way.

Finally, today’s jargon gem is the complex media convention known as “backgrounding”. It’s different to “off-the-record”, although some people confuse the two. Listen until the end to find out what it is, when to use it and how to do so ethically. This is a technique that’s applied during very specific circumstances and not to be misused. It's a high-stakes strategy and one we believe is best suited to the more "seasoned" professional.

Thank you for tuning into It’s PR Darlings. If you’ve enjoyed this episode, please share, subscribe and review.  

It’s PR Darlings is produced by Jo Stone from Sticks and Stones PR and Greer Quinn from Forward Communications. 

Kelly’s social links:   

Twitter: https://twitter.com/kellybakermedia?s=20  

LinkedIn: https://www.linkedin.com/in/kelly-baker-a046b02a/?originalSubdomain=au

It’s PR Darlings 

www.itsprdarlings.com 

www.sticksandstonespr.com.au 

www.forwardcomm.com.au 

Socials: 

https://www.instagram.com/itsprdarlings/ 

https://www.facebook.com/ItsPRDarlings 

https://www.linkedin.com/company/it-s-pr-darlings/ 

https://www.linkedin.com/in/jo-stone-youngleson-562809104/ 

https://www.linkedin.com/in/corporate-communications/ 

Contacts for story ideas: 

[email protected] 

[email protected] 

We acknowledge the traditional landowners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples. 

Hosted on Acast. See acast.com/privacy for more information.

 “You're surrounded by fires. It's still burning. There’s smoke in the air. You can't breathe. My wife was about 10 months pregnant, so I was worried and I said to her, ‘look, you can't be here’…I had a bushfire evacuation plan in place…If the fires were going to come through Bega, my car was already packed. So I told my wife…‘you need to go stay with my parents in Sydney’… I [stayed] home with our two dogs and the cat and I was scared. Don't get me wrong. I was very, very scared.” -Daniel Doody, Studio 10 Roving Reporter

What happens when the community you know and love is on fire, your wife is full-term pregnant and you’re out in the field reporting, while still working as an SES volunteer?

The stakes couldn’t have been higher for Bega-based ABC journalist and now Studio 10 roving reporter Daniel Doody during the 2019-2020 Australian bushfires.

And while it’s been a while since the event, it’s clear the experience hasn’t left him.

“There was a couple of days where I was hearing one tragedy after another,” Daniel says. “And I'm not just talking about the loss of life. I'm talking about people losing their homes, being burned to the ground, losing everything. And because they knew my character…they could really confide in me. They knew that I had a sense of empathy and I was with them all the way.”

Journalists are humans too

It’s PR Darlings co-hosts Jo Stone and Greer Quinn offered Daniel the option to remove a section of his interview, but he graciously said he was comfortable sharing his vulnerability. This episode is an important one that touches on the issue of trauma on the job (see links to resources in show notes).

“Journalists and PR professionals are trained to tell the stories of other people,” Greer says. “They’re trained not to become the story themselves. And while they do an amazing job at that, it’s important to remember they are still very much human.”

Journalists and media crews are often on the front lines and are witnesses to some of the worst suffering of humankind.

For the large part, journalists are doing their best to tell the story they’re seeing and hearing, so their audience can be informed.

This is all done under tight deadlines and conflicting priorities.

“We thank Daniel for raising the issue of trauma for journalists because it’s something that’s very unseen and rarely spoken about publicly,” Jo says.

“The media regularly report on violent murders, traumatic deaths, catastrophic events, devastating natural disasters, brutal wars and car accidents, but as Daniel points out, sometimes it’s the sadness and suffering of those left behind that can leave the most lasting impact.”

A change of pace

A recent recruit to Studio 10’s national program, Daniel is kicking amazing goals so early into his career. His image was recently projected onto the Sydney Opera House sails in celebration of WOW (Wear Orange Wednesday) Day and the great work SES volunteers do.

While his current role with Studio 10 represents a complete change of pace to his time as a regional reporter covering the bushfires, a common thread remains: Daniel’s love of community.

These days, you’ll find him out in the field singing on boats, sampling cheeses and dancing to afro-beats. In the last month, he’s travelled to Mount Isa to cover rodeos and almost to the moon and back, thanks to Qantas’ supermoon flight.

“I love covering the community feel-good stories,” Daniel says. “I love meeting different types of people within our community. We live in a multicultural society, so it’s just so heart-warming and so great to see people that are passionate about a certain product or a certain cause.”

Daniel explains the latest jargon

Given Daniel is up-to-date with the latest industry lingo, Jo and Greer “mixed things up a little” this episode and handed the “jargon gem” mic to Daniel.

“Daniel is going to tell us all about grabs, IFBs, eyelines, but we’ll do a throw at the end of the show so he can explain…oh, we might get him to tell you what a “throw” is too,” Jo says.

“If you don’t already follow Daniel Doody on Twitter, we highly recommend you do…his broad smile and outgoing personality literally make you want to giggle and dance with him,” Greer says.

Resources and support

The Dart Center has many resources to help media deal with trauma exposure of many kinds. It’s also a good resource for public relations professionals who can sometimes also be at the coalface during a disaster and may need to help journalists they’re working with or might need some support themselves.

As well as the Dart Center, there are other resources too including Lifeline and Beyond Blue. We’ve put links in the show notes to these resources. We thank Daniel for the role he played to provide updates on the bushfires that helped keep viewers safe and for his genuine love of the Bega community.

Support links:

Dart Center: https://dartcenter.org/content/covering-trauma-impact-on-journalists

Lifeline: https://www.lifeline.org.au/ + phone: 13 11 14

Beyond Blue: https://www.beyondblue.org.au/ + phone: 1300 22 4636

http://www.wowday.com.au/

Daniel Doody’s social links:

Twitter: https://twitter.com/danieldoody101

LinkedIn: https://www.linkedin.com/in/daniel-doody-9b2b8791/

It’s PR Darlings is produced by Jo Stone from Sticks and Stones PR and Greer Quinn from Forward Communications.

It’s PR Darlings

www.itsprdarlings.com

www.sticksandstonespr.com.au

www.forwardcomm.com.au

Socials:

https://www.instagram.com/itsprdarlings/

https://www.facebook.com/ItsPRDarlings

https://www.linkedin.com/company/it-s-pr-darlings/

https://www.linkedin.com/in/jo-stone-youngleson-562809104/

https://www.linkedin.com/in/corporate-communications/

Contacts for story ideas:

[email protected]

[email protected]

We acknowledge the traditional land owners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.

Hosted on Acast. See acast.com/privacy for more information.

It’s hard to assign a title to Mel Carrero from Byron Bay-born fashion label Spell.

Mel originally trained as a journalist but longed to work in the fashion industry.

She was on the verge of upping stumps from Northern New South Wales for the bright lights of Sydney when she “hustled” her way into capturing the attention of one of the Spell founders through her edgy festival photography.

Mel’s role, officially as “Marketing Manager”, but unofficially as so much more, sees her working closely with the founders to mastermind every point at which customers intersect with the brand.

The ultimate multi-tasker, Mel’s the hardworking creative who is responsible for bringing so many of Spell’s collections to life.

Spell Designs itself is a story of resilience.

The Byron Bay brand didn’t have much luck in the early days of making it into major fashion titles, so decided to create their own media channel.

“We decided to create our own editorials, which is why we started creating content in a way that I think was a bit of a pioneer in the direct-to-consumer online market,” Mel says.

Listen in to this episode to hear how this fashion underdog eventually ended up making it into Vogue magazine, as well as all other major Australian fashion magazine titles.

This is a masterclass for online retailers and digital marketers, but it’s also a great episode for working journalists who may be interested in exploring pathways to transfer their skills.

Today’s jargon gem is “collab”. Listen until the end to find out what it means and how to do one.

It's PR Darlings is on all the socials, so get in touch if you have any ideas you'd like to share.

REFERENCES/GUEST SOCIAL LINKS

https://www.instagram.com/melcarrero_

https://aus.spell.co/

It’s PR Darlings is produced by Jo Stone from Sticks and Stones PR and Greer Quinn from Forward Communications.

It’s PR Darlings

www.itsprdarlings.com

www.sticksandstonespr.com.au

www.forwardcomm.com.au

Socials:

https://www.instagram.com/itsprdarlings/

https://www.facebook.com/ItsPRDarlings

https://www.linkedin.com/company/it-s-pr-darlings/

https://www.linkedin.com/in/jo-stone-youngleson-562809104/

https://www.linkedin.com/in/corporate-communications/

Contacts for story ideas:

[email protected]

[email protected]

We acknowledge the traditional land owners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.

Hosted on Acast. See acast.com/privacy for more information.

“We're fighting the same battle that every news outlet across Australia is fighting, which is that there could be 110 terrific stories to cover on any one day, but resourcing means that we can't get to all of them.” - Andrew Drummond, Editor, Australian Associated Press

Want to learn about one of the country's most-read news sources that you probably don't even know exists?

To kick off the first episode of Season Two of It's PR Darlings podcast, today's guest is Andrew Drummond from Australian Associated Press – or AAP as it’s more commonly known.

There’s still so much that people don’t understand about the way media works and how news becomes news, but AAP is perhaps even more “unseen” than other parts of the media landscape.

Andrew joins us to tell us all how this newswire works and how it can become a communicator’s secret weapon.

AAP’s stories often end up going viral, partly because of their unique reach, but also because AAP journalists have got a nose for news.

In this episode, we ask Andrew to describe the anatomy of a “really good yarn” and unpack that scary time during 2020 when the future of this Australian media mainstay hung in the air.

Find out more about this independent news organisation and the stories that make it tick.

Today’s jargon gem is “embargo”, but you’ll have to listen until the end of this episode to find out what it is.

It's PR Darlings is on all the socials, so get in touch if you have any ideas you'd like to share.

REFERENCES/GUEST SOCIAL LINKS

https://www.linkedin.com/in/andrew-drummond-15bb652b/

It’s PR Darlings is produced by Jo Stone from Sticks and Stones PR and Greer Quinn from Forward Communications.

It’s PR Darlings

www.itsprdarlings.com

www.sticksandstonespr.com.au

www.forwardcomm.com.au

Socials:

https://www.instagram.com/itsprdarlings/

https://www.facebook.com/ItsPRDarlings

https://www.linkedin.com/company/it-s-pr-darlings/

https://www.linkedin.com/in/jo-stone-youngleson-562809104/

https://www.linkedin.com/in/corporate-communications/

Contacts for story ideas:

[email protected]

[email protected]

We acknowledge the traditional land owners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.

Hosted on Acast. See acast.com/privacy for more information.

As Season One of It’s PR Darlings has drawn to a close and co-hosts Greer Quinn of Forward Communications and Jo Stone of Sticks and Stones PR have begun producing Season Two, the duo has paused to reflect on the highlights and why they kicked off the project in the first place.

Some of the stellar reporting the world has witnessed during the pandemic and other compounded crises has filled Greer and Jo with renewed admiration and awe for the media industry, so they were especially pleased to dust off their radio craft skills and explore this new communications platform of podcasting.

“Greer proposed that we do a podcast – she roped me into it – and it took 18 months and lots and lots of talking, but here we are, one season down and currently in intermission before kicking off Season Two,” Jo says.

"We've learned so much. We are doing everything – editing, writing, coordinating, distributing, promoting, the lot – it’s been a huge learning curve, but we’ve really enjoyed the process and working together.”

As well as the joy of collaborating with her old ABC buddy Jo, Greer’s highlight has been engaging in meaningful conversations with journalists who, like PR professionals, are so busy telling other people’s stories, their own stories are often left unheard.

“Jo and I are constantly calling journalists to pitch them stories, so it was such a nice change of pace to actually listen to their stories and hear about their days – it felt like we were giving back to the many reporters who’ve helped us over the years,” Greer says.

The PR and podcasting pair has been blown away by the amazing feedback they’ve received for their “niche” podcast, which targets PR and communications professionals, journalists as well as companies who want to better communicate with media.

In fact, some PR agencies or in-house communications departments, as well as the media lecturers, have made the It’s PR Darlings podcast recommended listening for their team members or students.

During Season One, Greer and Jo spoke with five of the industry's best and brightest, starting with Tamra Bow, one of Channel Seven's Sunrise reporters, and such a compassionate journalist.

“Tamra very much shows up as a human being when she's reporting and her insights into what it was like working media-side during the Dreamworld crisis were particularly eye-opening,” Greer says.

“I actually think this episode is a must-listen, not only for PR professionals but also business owners, as you just never know when a crisis might strike.”

Something that people often don’t realise is the sacrifices journalists make to deliver breakfast news, as is the case with Tamra but also ABC Breakfast Host Tom Forbes.

“He talked about how important that exclusive is for breakfast radio…it really makes their lives, not only easier but sets them apart from the morning papers, which is a really fantastic tip as a PR person,” Jo says.

Tom really gave listeners an insider’s look into the mechanics of the newsroom.

“It makes sense that if you want to take advantage of the ABC's extraordinary multimedia muscle – TV, radio, online, news, programs, local and national – it's worth taking the time to package a story with multiple case studies and expert talent and give the journos advance notice so that all these moving parts can be coordinated to achieve huge media outreach,” Greer says.

As well as chatting to media in Season One, the Darlings explored some of the tools of the trade, speaking with David Skapinker who heads up the contact media database company, Telum Media.

“Every PR professional worth their salt needs a reliable media database,” Greer says. 

Jo thinks this sentence from David was the “grab of the season”.

“I think David really hit the nail on the head,” Jo says.

“It helps to know how a newsroom works and having that deeper understanding of how news operates, what makes something newsworthy can really improve the relationships that we build with journalists.”

Another major high point during Season One of It’s PR Darlings was their hour-long extravaganza with the incredibly talented Trent Dalton, who despite his crazy success with his novels Boys Swallows Universe and All Our Shimmering Skies, is so humble.

“He's also so quick to acknowledge all the editors, mentors, and PR people who've supported his career and contributed to his success,” Greer says.

“I loved how he was so appreciative of the work of PR people – it's hard-going sometimes to pick up the phone and pitch to busy journos – but to hear him express that gratitude towards the PR people who've helped him over the years, was just really heart-warming for me.”

The final guest on It’s PR Darlings Season One was the host of She's The Boss TV show and founder of the Handle Your Own PR platform, Jules Brooke.

“She certainly had some life-affirming insights into the power of PR and that glow that it can give clients,” Jo says.

Season One has seen Jo and Greer demystify all kinds of interesting words and jargon, including, “noddie”, “exclusive” and “op-ed”. Next season will kick off with “a throw” and perhaps a little bit of “backgrounding”.

Season Two will move to a fortnightly show to give the pair, who are doing producing the podcast alongside their day jobs running their own PR agencies, some breathing space.

Season Two will feature some amazing “talent” (listen to Season One to find out what that industry jargon term means) in their guest line-up.

Listeners will find out more about one of the country's most-read news sources that they probably don't even know exists.

The Darlings will be exploring how reporting on traumatic events can impact journalists and PR operatives.

And they’ll introduce you to Australian businesses using PR to create campaigns worthy of international attention.

It's PR Darlings is on all the socials, so get in touch if you have any ideas that you'd like to share.

REFERENCES/GUEST SOCIAL LINKS

http://www.abc.net.au/mediawatch/transcripts/s4566666.htm

https://www.instagram.com/tamra_bow7/

https://www.abc.net.au/news/tom-forbes/167074

https://www.theaustralian.com.au/author/Trent%20Dalton

www.harpercollins.com.au/trentdalton/

https://www.telummedia.com/

https://www.handleyourownpr.com.au

https://www.julesbrooke.com/shes-the-boss

https://www.instagram.com/melcarrero_/

https://twitter.com/danieldoody101/

https://www.linkedin.com/in/andrew-drummond-15bb652b/

It’s PR Darlings is produced by Greer Quinn from Forward Communications and Jo Stone from Sticks and Stones PR.

It’s PR Darlings

www.itsprdarlings.com

www.forwardcomm.com.au

www.sticksandstonespr.com.au

Socials:

https://www.instagram.com/itsprdarlings/

https://www.facebook.com/ItsPRDarlings

https://www.linkedin.com/company/it-s-pr-darlings/

https://www.linkedin.com/in/corporate-communications/

https://www.linkedin.com/in/jo-stone-youngleson-562809104/

Contacts for story ideas:

[email protected]

[email protected]

We acknowledge the traditional land owners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.

Hosted on Acast. See acast.com/privacy for more information.

It’s PR Darlings’ Jo Stone and Greer Quinn chat with Jules Brooke about why scoring media coverage is the sexiest form of marketing.

Jules’ Handle Your Own software platform helps experts, start-ups and companies DIY their own publicity.

A serial entrepreneur, Jules started out in newspapers, worked in PR agencies overseas and founded her own lifestyle public relations agency in Australia. 

She also hosts her own show called She’s The Boss, which every week features women in leadership positions sharing their business journeys.

This pink-haired maven is amazingly generous with her time, energy and experience and has been a PR mentor for organisations like Business in Heels and Mamamia’s Lady Start Up Program.

This episode the Darlings will also unravel one of their favourite industry jargon words: the “noddy”.

REFERENCES:

https://www.handleyourownpr.com.au

https://www.julesbrooke.com/shes-the-boss

It’s PR Darlings is produced by Greer Quinn from Forward Communications and Jo Stone from Sticks and Stones PR.

It’s PR Darlings

www.itsprdarlings.com

www.forwardcomm.com.au

www.sticksandstonespr.com.au

Socials:

https://www.linkedin.com/in/corporate-communications/

https://www.linkedin.com/company/forward-communications-australia/

https://www.linkedin.com/in/jo-stone-youngleson-562809104/

https://www.linkedin.com/company/sticks-and-stones-pr/

Contacts for story ideas:

[email protected]

[email protected]

We acknowledge the traditional land owners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.

Hosted on Acast. See acast.com/privacy for more information.

This week, It’s PR Darlings Jo Stone and Greer Quinn chat with David Skapinker who heads up live media database company Telum Media.

A live media database is an essential tool in the PR and communications toolkit. Public relations professionals use Telum Media's subscription-based service to access media contact information. On the flip side, it also provides opportunities for journalists to reach out with requests for interviews or case studies.

As well as discussing the power of a comprehensive database, David chats about PR as a profession and why it's so often misunderstood.

“For the first 12-15 years of my doing public relations and corporate affairs career, my parents had no idea what I did for a living," David says.

“There is a reason why PR is a profession - you need skills, you need contacts, you need experience and you need to understand newsrooms.”

This It’s PR Darlings episode is brought to you by the journo jargon gem “talent”. Listen until the end to find out what it means.

REFERENCES:

https://www.telummedia.com/

It’s PR Darlings is produced by Greer Quinn from Forward Communications and Jo Stone from Sticks and Stones PR.

It’s PR Darlings:

www.Itsprdarlings.com

www.forwardcomm.com.au

www.sticksandstonespr.com.au

Contacts for story ideas:

[email protected]

[email protected]

We acknowledge the traditional land owners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.

Hosted on Acast. See acast.com/privacy for more information.

It’s PR Darlings’ Jo Stone and Greer Quinn talk media and publicity with multi-award-winning Aussie author and Weekend Australian Magazine journalist Trent Dalton. He’s arguably Australia’s top profile writer. His debut novel Boy Swallows Universe and second novel All Our Shimmering Skies are instant Aussie literary classics. The Brisbane-set novel Boy Swallows Universe attracted actor Joel Edgerton’s attention and it’s being turned into a TV series with the Australian film industry’s best behind it. Oh – and once this pandemic is over, it’ll be hitting the stage as a theatre production. When it comes to working with PRs in his role as a journalist, Trent says he’s “always open to the pitch” and tells us why he’s grateful to public relations and communications professionals who helped him score interviews with Anthony Hopkins, Matt Damon, Eric Bana and Heath Ledger, which got him noticed and led to his "dream-type" journalism jobs.

He also talks about what it’s been like to go from interviewer to interviewee since the runaway success of his debut novel (which made Oprah’s book club) and how his Harper Collins publicist has supported his meteoric rise. In this extended episode, Trent talks about the amazing mentors he’s had throughout his career and what he believes future of journalism will look like. He believes “journalism will always survive because storytelling will always survive”.

Today’s jargon word for the Darlings to decode: op-ed.

REFERENCES:

https://www.theaustralian.com.au/author/Trent%20Dalton

www.harpercollins.com.au/trentdalton/

It’s PR Darlings is produced by Greer Quinn from Forward Communications and Jo Stone from Sticks and Stones PR.

https://www.linkedin.com/in/jo-stone-youngleson-562809104/

www.itsprdarlings.com

www.sticksandstonespr.com.au

www.forwardcomm.com.au

Contacts for story ideas:

[email protected]

[email protected]

We acknowledge the traditional land owners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.

Hosted on Acast. See acast.com/privacy for more information.

“The exclusive is becoming more and more important. If you can get hold of an exclusive story, and you have enough time to prepare, you can roll that story out across multiple platforms.” -Tom Forbes, ABC Radio

It’s PR Darlings’ Jo Stone and Greer Quinn chat with breakfast radio producer and host Tom Forbes about what he looks for in a story and how public relations professionals can package their pitch to achieve multi-platform success across ABC's national, state and local news and program channels. Tom is a journalist committed to getting the details right – a master storyteller with a finely tuned news sense. As a host and interviewer, he's kind, witty and engaging. Radio, TV, digital – you name it, Tom's done it. And as the morning radio presenter for ABC Gold Coast in Queensland, he brings together all his news gathering and presenting skills to deliver the light and shade that listeners want to hear as they roll out of bed.

“If everything’s packaged up in a bow from a PR perspective, the more chance you have of getting a journo to bite on it and then file on it.” -Tom Forbes, ABC Radio

Given the "exclusive" was such a major theme of today's show, PR masters Jo and Greer unravel this industry term and explain the do's and don'ts when pitching an exclusive (tip: don't shop your story around while you're waiting to hear back on the first offer).

REFERENCES:

https://www.abc.net.au/news/tom-forbes/167074

https://www.facebook.com/ABCGoldCoast

It’s PR Darlings is produced by Greer Quinn from Forward Communications and Jo Stone from Sticks and Stones PR.

It’s PR Darlings:

www.itsprdarlings.com

www.sticksandstonespr.com.au

www.forwardcomm.com.au

Socials:

https://www.facebook.com/ItsPRDarlings

https://www.instagram.com/itsprdarlings/

https://www.linkedin.com/company/it-s-pr-darlings/

Contacts for story ideas:

[email protected]

[email protected]

We acknowledge the traditional land owners and pay our respect to elders past and present, and all Indigenous Australian and Torres Strait Islander Peoples.

Hosted on Acast. See acast.com/privacy for more information.

It’s PR Darlings Jo Stone and Greer Quinn chat with Tamra Bow – the Channel Seven Sunrise reporter with from the sunshine state. Tamra’s the one who gets up before dawn in order to bring the day’s events to the comfort of our loungerooms while we enjoy our morning coffee. She’s also worked as a TV news reporter for both Channel Seven and Channel Nine. From live reports on bushfires and crime, to feel-good wildlife rescues and success stories, Tamra has covered the full spectrum of news. Despite covering some of the more confronting sides of life, including Dreamworld's 2016 crisis, she hasn’t become cynical. Today’s industry jargon term: “stakeout”.

REFERENCES:

http://www.abc.net.au/mediawatch/transcripts/s4566666.htm (ABC's Media Watch investigation into Dreamworld crisis and media crisis management)

https://www.instagram.com/tamra_bow7/ (Tamra's Instagram)

It’s PR Darlings is produced by Greer Quinn from Forward Communications and Jo Stone from Sticks and Stones PR.

It’s PR Darlings:

www.itsprdarlings.com

www.sticksandstonespr.com.au

www.forwardcomm.com.au

Contacts for story ideas:

[email protected]

[email protected]

We acknowledge the traditional land owners and pay our respect to elders past, present and emerging, and all Indigenous Australian and Torres Strait Islander Peoples.

Hosted on Acast. See acast.com/privacy for more information.