If leading neuroscientists claim that 95% of all thoughts, emotions, and learning occur subconsciously, then why does most marketing target the 5% of the mind that is rational and conscious? Roger Dooley introduces his latest book Brainfluence and presents new strategies for neuromarketing success.

John Urwin was recruited into an assassination team so secret that its members were not allowed to know what it really was or who they were serving. Is he the real deal, or a character in an up-and-coming new film?

What if every state, county, city, and municipality claiming to be broke was in fact running a billion or a trillion dollar budget surplus? Walter Burien discusses Comprehensive Annual Financial Reports (CAFRs) and presents his solution for retiring the income tax.

Celebrities draw attention to the bright side of being creative, but few people are willing to really talk about the other side: rejection, not fitting in, and politics which act as roadblocks to creativity. Emmy-nominated composer Joseph Curiale tells all in an enlightening conversation.

Buildings in Europe and Asia have been known to last from 300 to 3,000 years. Why do American buildings last only 30? According to George Swanson, the problem is that our buildings are usually made of cheap, harmful, subsidized chemicals.

On June 6th 2012, Venus made her last transit in front of the Sun until 2117. Dr. Tim Ball returns to the show to celebrate the 54th observation of the transit of Venus with a colorful history of our "sister planet".

The world has lived under the shadow of AIDS since it was officially recognized by the CDC in 1981. Joan Shenton, the producer of Positively False: Birth of a Heresy, lays out the devastating social impact of the HIV/AIDS myth in this controversial and enlightening interview.

Biologist Rupert Sheldrake discusses morphogenetic fields, telepathy, the sense of being stared at, and his newest book Dogs That Know When Their Owners Are Coming Home: And Other Unexplained Powers of Animals.

Thousands of Phoenix residents saw a massive, V-shaped aircraft fly overhead on March 13th, 1997. Physician Dr. Lynne Kitei captured the event on 35mm film from her mountainside home and she set aside her career to tell the world about it. Explore The Phoenix Lights - and what they mean for humanity.

Join me with Dr. Jack Kruse, whose findings on cold thermogenesis, circadian biology, and ancestral living represent the most amazing synthesis of knowledge I've ever seen.