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It’s Simply Life
It’s Simply Life episodes
- Episode 112: Slowing Down to Enjoy the Journey
Aloha! Joining you this week from Hawaii and it’s just as magical as you’ve heard. My first few days here and I’ve already learned an important lesson. Take a journey with me on my 5-hour trip on the road to Hana- and hear how the dangerous, lengthy, twisting road mimics the journey of life.
In this episode I discuss:
- The beautiful scenery in Hawaii (I had to spend some time on this- it’s gorgeous here!);
- The journey vs. the destination;
- The dangers of this narrow, winding road and how it relates to the hardships in life;
- Appreciating the journey;
- Being present in the moment;
- Arriving at the destination;
- The ease of knowing what to expect;
- Life as a journey;
- Goals as the destination;
- Earth connections
Life is a constant climb to get to a destination, but if you’re only concerned with getting there, you’re going to miss the beauty of the journey along the way. So, as I learned on the road to Hana, take it slow, enjoy the ride, and be present for all the beautiful things that might come your way. Appreciate the journey!
Wondering how I ended up in Hawaii? Stay tuned for the upcoming episodes- I’ll discuss how I got into pet sitting, where it’s taken me, and the beautiful places I’ve been able to see because of it.
Looking to simplify your content creation? Join us July 20th at 4pm CST for our brand new complimentary Bootcamp series.
We are kicking things off with It's Simply Content!
14 min - Episode 111 - Email Marketing, Social Media and Vanity Metrics
In episode 111, we’re digging into all things marketing. As an entrepreneur that runs a digital marketing company, It’s Simply Digital, I'm experienced in engaging an audience. I’ll take you through my experience with trends and metrics and why they might not be the best gauge of how well business is going.
In this episode I discuss:
- Self-care as an entrepreneur;
- Email Marketing;
- Vanity Metrics;
- “Dark Social”;
- What can be measured vs. what cannot;
- Owning your audience;
- Creating valuable content;
- How to get people to opt-in to email lists;
- The tactics that will get you business;
- How many emails are too many
As an entrepreneur, I’ve gained a lot of knowledge on critical factors in the digital world. I’d love to hear what has worked for you!
If you’re like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one-time purchase. My 40% off code only lasts 10 days, so hurry up.
Looking to simplify your content creation? Join us July 20th at 4pm CST for our brand new complimentary Bootcamp series.
We are kicking things off with It's Simply Content!
18 min - Episode 110: Accepting Circumstances
This past week has been a whirlwind of stressful situations. In this episode, I dive into what made my week frustrating and how I turned the frustration into an opportunity to learn. We all deal with circumstances that aren’t ideal but when you shift from a victim mentality to a place of self-care, you’ll begin to see growth. I’ll go over the ways that I stopped myself from spiraling into a “woe is me” attitude and channeled that energy to make the best decisions for myself.
In this episode I discuss:
- My crazy week and how pet sitting brought me to an uncomfortable place;
- Stressful situations;
- The importance of comfort;
- How I discovered things that aren’t for me;
- Self-care over making sure others are okay;
- Things you can control and how to handle things that you can’t;
- Making yourself a priority;
- Nature therapy;
- Trusting yourself
I had a major realization throughout this week about how the old me would have handled the situation and how I actually handled it. The biggest takeaway I got was that if you’re not comfortable in a situation- you can change it!
If you’re like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one-time purchase. My 40% off code only lasts 10 days, so hurry up.
Looking to simplify your content creation? Join us July 20th at 4pm CST for our brand new complimentary Bootcamp series.
We are kicking things off with It's Simply Content!
22 min - Episode 109: Empower Critical Thinking
I’m not holding back in episode three of It’s Simply Life. In light of the recent news in Roe v. Wade, I thought it was important to discuss what got us to this point. I try to take a hugely controversial decision and break it down into thinking points. Where and why do we place blame? I’ll go over that. How did this happen? I’ll talk about that too. Tune in and let’s listen to each other as we navigate through this sensitive topic.
In this episode I discuss:
- How expressing thoughts on social media isn’t a solution;
- The power behind the two-party system;
- How money is a driving force in today’s society;
- Critical thinking;
- Individuality;
- Lack of dialogue around taboo topics;
- Encouraging education of mindfulness;
- Setting yourself up with the tools to get through this
If you don’t agree with what I’m saying that is fine. That’s the point- to listen. To people. To individuals who think differently than you because no matter what, we can learn something from our differences.
If you’re like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one-time purchase. My 40% off code only lasts 10 days, so hurry up.
Looking to simplify your content creation? Join us July 20th at 4pm CST for our brand new complimentary Bootcamp series.
We are kicking things off with It's Simply Content!
19 min - Epiode 108: Productivity Machine
This week we’re taking a deep dive into the concepts presented in the book 4,000 Weeks: Time Management for Mortals by Oliver Burkeman. If we live to 80 years old, we’ll have around 4,000 weeks to live. Yes, 4,000. This number really puts into perspective how short our time on this planet really is. So, I’m breaking down how to step away from the constant need to be productive and to reclaim a space in stillness.
In this episode I discuss:
- How my days used to be filled from beginning to end with non-stop productivity.
- Hustle culture.
- The exhaustion that comes with doing too much and how to counteract it;
- The sense of failure around producing less;
- Looking at the bigger picture.
- Prioritizing cultivating relationships and experiences over productivity.
- How to balance being still and creating.
- Taking time for self-care
How will you spend your 4,000 weeks?
If you’re like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one-time purchase. My 40% off code only lasts 10 days, so hurry up.
Looking to simplify your content creation? Join us July 20th at 4pm CST for our brand-new complimentary Bootcamp series.
We are kicking things off with It's Simply Content!
23 min - Episode 107: Take what you need and leave the rest.
Welcome to the It’s Simply Life Podcast! I’m back with a brand-new mission: to fuse the challenges of entrepreneurship with daily life and everything in between. Of course, we’ll still discuss marketing, social media, and branding, but with It’s Simply Life, we will also discuss daily struggles, wins, and how to become the best possible version of yourself. To kick things off, I thought I’d start with some things I’ve learned this past year balancing traveling, marketing, and now podcasting (again).
In this episode I discuss:
- Information Influx and how it can lead to feelings of inadequacy;
- The stress and anxiety that comes with trying to do it all;
- Navigating information to highlight key takeaways;
- Optimizing your day;
- Morning routines;
- Leaving behind things that don’t suit us; and
- Doing things that make you feel like your most authentic self
In the next episode, I discuss the important lessons I learned while reading Four Thousand Weeks: Time management for mortals and why we feel so bad for simply being.
If you’re like me... I totally recommend you go check out Magic Mind community of go-getters. You can also use my discount code LISA20 to get 40% off your first subscription or 20% off your first one time purchase. My 40% off code only lasts 10 days, so hurry up.
Looking to simplify your content creation? Join us July 20th at 4pm CST for our brand new complimentary Bootcamp series.
We are kicking things off with It's Simply Content!
18 min - Episode 106: Get into the right business mindset with Tiffany Toombs
Tiffany Toombs is a trainer, speaker, and executive coach who helps entrepreneurs realize their true potential by helping them optimize their mindset to overcome self-sabotage, fear, and self-doubt. She chats with me today about the trials and tribulations that entrepreneurs face, and what it means to be flexible and able to pivot in difficult situations in order to help your business thrive.
Key Takeaways
- Whether you're starting out or scaling, you need to be firm in the vision of where you're going. And flexible and how you get there
- The importance of flexibility when it comes to running your business
- How else can we deliver the same service and make it more accessible to more people?
- Part of the process of innovation and continuous growth is that we have to be able to pivot
- In times of hardship and recession is where people really come back to the basics of “What is the problem? And how can I solve it?”
- How do you cut through the noise and determine what expenses are truly best for you and your business?
Where to find Tiffany:
Website
Facebook
YouTube
LinkedIn
Instagram
Twitter
36 min - Episode 105: The Power of Podcasting with Jeremy Ryan Slate
Today’s guest, Jeremy Ryan Slate, has been in the podcast world since 2015. He and Lisa talk about the power of podcasting, being able to speak directly to your target audience, marketing yourself and your business, and positioning yourself as an authority.
Jeremy shares some great insight from his favorite authors and helps us to understand how podcasts can be an integral part of building a business.
Key Takeaways
- Is the podcast market oversaturated?
- Niche down small, and then go big from there
- What does it mean to “create your own life”?
- Struggling with being a “yes person”, and learning how to create boundaries in your business in order to facilitate growth
- You can’t serve everybody, and that is OKAY
About Jeremy:
Jeremy Slate is the founder of the Create Your Own Life Podcast, which studies the highest performers in the world; including the former CIA Director, Super Bowl Champions and even a three-time Indianapolis 500 winner. After his success in podcasting, Jeremy and his wife, Brielle,
founded Command Your Brand to help visionary founders use the
power of podcasts to change the world.
Command Your Brand
Website
Facebook
Twitter
28 min - Episode 104: The down and dirty on paid ads with Kevin Joseph
Thank you for joining us once again, today Lisa Williams talks with Kevin Joseph, of OKJ Consulting. Kevin is an expert when it comes to paid ads, analytics, and helping entrepreneurs increase their revenue. He gives us the low down on paid advertising in this episode, so make sure you pay attention! A ton of great knowledge is shared!
Key Takeaways- Before paying for ads, make sure you have a good offer
- Don’t start running ads right away, wait until you have a budget for it
- Having a higher budget, at least initially, helps to ensure the right people are seeing your ad while Facebook is working out the algorithm
- Make sure your focus is on your target audience, not necessarily your product
- You want to cater to the section of your audience that is most likely to BUY
- How should you use retargeting ads?
- Once you figure out what problem you can solve, then you can figure out what people would need it
- How to know when it’s time to outsource
- What is a “CMO in a Box”?
Where to find Kevin:
Website
LinkedIn
Instagram
28 min - Episode 102: Special Edition - Friday Live with Matthew Scigousky
Join us as Lisa chats with previous podcast guest, Matthew Scigousky, on a special Friday Live episode. First of all, Lisa shares with us a thoughtful gift from Matthew, and they transition to speaking on intuition, and how it not only helped him to make the gift but also contributes to his everyday success. Matt is a motivational speaker and business coach and just released his first book: a collection of poetry, which he uses to inspire his readers to overcome their most difficult obstacles.
Key Takeaways
- Learn to trust your intuition and instinct, if you don’t act quickly then you allow self-doubt to seep in
- What are you telling yourself? If you’re consistently having negative thoughts, then that is what kind of results you are going to have
- Learn how to create a mental plan of action
- Habits are formed by repetition, if we create a list of positive thoughts and repeat those thoughts every single day they're going to get planted into your mind
- Consciously work toward your goals every day
- When you have an issue that comes into your life, challenge yourself to look at it through a different lens
31 min
About It’s Simply Life
From the publisher's feed
Welcome to It’s Simply Life—the ultimate podcast where digital marketing and intentional living intersect. We often lose sight of what’s truly important in our fast-paced world. We’re bombarded with information and demands, disconnecting us from what matters most. Based on the principles of simplicity and living a life by design, this podcast is your gateway to cracking the digital marketing code while keeping it real about what sparks joy in life.
Step into the vibrant world of digital marketing with your expert guide, host Lisa Williams. In a world of digital complexity, Lisa is here to lend a helping hand. She breaks down everything, from simplifying digital marketing to getting creative with content strategies and making sense of the latest industry trends. Drawing on her extensive experience, she’ll bring you relevant insights and relatable real-world examples that are easy to digest. The goal? To equip you with the knowledge and confidence you need to thrive in the digital marketing scene and have fun along the way!
But it’s not all about algorithms and pixels. It’s also about embracing life intentionally and designing a life that aligns with your dreams. Let’s face it: between non-stop tasks, stress, the constant buzz of being “connected,” and the pressure to always be “on,”—life can get noisy. Lisa aims to help you sort through the chaos to zero in on what truly matters to you. Consider this your go-to podcast for striking a balance between mastering your professional goals and personal fulfillment. It’s not just about leveling up your business; it’s about leveling up your life.
So, whether you’re tuning in for marketing brilliance or seeking motivation for intentional living, It’s Simply Life is the podcast for you. Join Lisa on this transformative journey where she decodes the complexities of digital marketing, inspires you to create a life that’s simply extraordinary, and encourages you to “Go be awesome!”