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It’s Simply Life
It’s Simply Life episodes
- Episode 103: Getting out of the Hustle and Grind Mentality with Matthew Turner
Welcome to episode 102 where Lisa talks to Matthew Turner, author, and ghostwriter, who has a new book coming out for millennial entrepreneurs. Matthew’s goal is to help connect people through storytelling and to help entrepreneurs exit the hustle and grind mentality.
Key Takeaways
- comparison culture is a part of human history, but it's an overdrive now
- How to deal with procrastination via mindlessly scrolling through social media
- Stop comparing yourself to what you see on social media, you are on a different journey and path in life
- Success is personal, you have to define what it means to you
- The danger of the hustle is that it feeds you into comprison culture
- How do you define success in the short-term, medium-term, and long-term?
Connect with Matthew:
Website
Facebook
Instagram
31 min - Episode 101: Digital marketing and podcast strategies with Megan Dougherty
In today’s episode, Lisa talks with Megan Dougherty, co-founder of One Stone Creative, a strategic content agency with a focus on helping entrepreneurs, small business owners, and other content creators launch into new platforms, and repurpose existing content.
They discuss many topics related to marketing and podcasts
Listen in to hear more about online networking, email marketing, and more.
Key Takeaways
- Marketing is multi-channel, it doesn't live in a silo
- Is email marketing dead? No! It’s still the best way to connect with your audience
- What is digital sharecropping, and how can it be a detriment to your business?
- The evolution of the lead magnet
- How to network in the online age vs in-person conferences
- Leveraging LinkedIn messages to make connections
- What is the "dark side" of the internet?
Where to find Megan:
LinkedIn
Website
Facebook
Twitter
28 min - EP 100: Knowledge bombs from some amazing guests
Celebrate with us! Today is the 100th episode of the It’s Simply Digital Podcast, and Lisa has had the opportunity to speak with some truly amazing people. So many guests have come and shared their knowledge in regards to marketing, leadership, business, entrepreneurship, and so much more.
Listen in this week as we revisit those times and Lisa shares some of the best knowledge bombs from the past 99 episodes. Don’t forget to share with your friends and rate and review us on iTunes!
Connect with Lisa
Facebook
LinkedIn
Instagram
38 min - Episode 99: Creating the ultimate user experience with Elisabeth Bohlmann
Listen in as Lisa talks to Elisabeth Bohlmann of December Labs. In this episode, they discuss the importance of UX, or User Experience, and how even a start-up can benefit greatly from research into their key demographic.
Elisabeth is VP of Client Strategy at December Labs, a high-touch Design & Development
firm for mobile and web products that are at the frontline of innovation. She drives
December Labs’ expansion strategy and accompanies up-and-coming startups and
enterprise companies towards scalable and continuous growth.
Key Takeaways
- Concerns regarding user experience are still relatively new in the software industry
- It is essential to focus on an intuitive user experience based on the demographics that you're targeting
- User experience research is necessary, even at the startup stage
- You want your audience to feel like they're being brought into your ecosystem
- Start small in phases, focus on your key differentiator first and validate that, and then you can continue to the next one
- You don’t have to invest in a large scale study, you can target a small group from your demographic for feedback and find 80% of potential problems that users might have
26 min - Episode 98: Entrepreneurship simplified with Mike Michalowicz
In this episode, Lisa speaks with former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC, and popular main stage keynote speaker on innovative entrepreneurial topics; Mike Michalowicz.
Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. And his latest, arguably most impactful discovery, is Fix This Next. In Fix This Next, Mike details the strategy businesses can use to determine what to do, in what order, to ensure healthy, fast, permanent growth (and avoid debilitating distractions).
Key Takeaways
- The ultimate contribution to our economy as an entrepreneur is not to do the work but to be the provider of the jobs
- You are not just an entrepreneur, you are a shareholder in your small business. You are taking on a risk in order to hopefully gain rewards
- The most common fear that prevents businesses from growing is thinking “I can’t afford it” meaning, hiring contractors/employees to help scale the business
- The four D’s of running a business: doing to deciding to delegating to designing outcomes
- What is your business’ “Queen Bee Role”? - the most important element
Where to find Mike:
https://mikemichalowicz.com/
28 min - Episode 97 - Special Edition: Friday Live with Gary Travis
In today’s special “Friday Live” episode, Lisa talks with Gary Travis. Gary has had exponential organic growth via LinkedIn over the past year and has created BloomingBound to help other entrepreneurs grow an engaged audience of their own. Gary's program was created after Gary had success growing his B2B SaaS platform that matched employees in Chicago with local volunteering opportunities.
Lisa and Gary discuss organic growth, creating engaged connections, and leveraging those connections to build a thriving business.
Key Takeaways
- Creating meaningful connections lead to long term success
- Learn how to consistently write a compelling story
- Don’t just try to sell; being authentic will lead to success
- Always try to respond to comments
- Time of day isn’t as important when posting as consistency is. Try to post daily
- LinkedIn is a text-based platform; text posts will get the most views, followed second by pictures.
- LinkedIn wants you to stay on their platform, so refrain from using links to other websites
- Create a personal hashtag to build a truly engages following
- In addition to your hashtag, use a few hashtags that capture the feeling of your post or story
Learn more about Gary:
Website
LinkedIn
Instagram
30 min - Episode 96: Limitless living with Laura Gassner Otting
In today’s episode, Lisa speaks with Washington Post Best Selling Author and Motivational Keynote Speaker, Laura Gassner Otting. They discuss the new networking app Clubhouse, stepping off the beaten path, lessons learned in the time of COVID, and of course, Laura’s book, Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life (2019).
Key Takeaways
- How Clubhouse is removing barriers for women, LGBT+, people of color, etc to have a platform where they can speak and actually be heard
- The importance of showing up, listening, and answering questions
- Redefining success, what it really means to you, and how to achieve it
- Success isn’t always “bigger, better, faster, more”
- How the frontal lobe, or lack of one, at 15,16,17 when we’re asked to make big life decisions can hinder us in the long run
- Left turns, right turns, and even u-turns are going to create better success
- When following your passion, don’t let one thing going wrong derail your progress
- your version of success, what makes you happy, what causes you joy, what allows you to be the person you want to be, might be very different from what’s considered “normal”
About Laura
Today
- Globally touring professional speaker (from colleges to conferences to corporations around the world, to a US Army base in Japan, to a TEDx stage in Boston, to The TODAY Show and Good Morning America).
- Founder, Limitless Possibility, a niche consulting firm working with entrepreneurs, philanthropists, executives, and thought leaders to get them unstuck and achieve extraordinary results
Previously
- Founder and CEO, NPAG (executive search firm serving nonprofits, foundations, universities, advocacy orgs)
- Political Appointee, The Clinton White House (helped found the national service program, AmeriCorps, in which more than 1M Americans have now served)
Take the Limitless Challenge: We can set up a personalized page for your audience to take an assessment and learn what is stopping them to becoming limitless, and what they can do about it. http://www.LimitlessAssessment.com
Take the Limitless Course: After a year of audience members asking if they can go deeper in the topics, Laura created an online course with videos and a beautiful workbook of exercises. It’s found at http://www.heyLGO.com/learn and we can provide affiliate links for you if you’d like.
Buy the Book: Limitless is available everywhere April 2, 2019 (with signed copies, bulk buys, and bonuses leading up to that launch date via pre-sale). Everything can be found at http://www.LauraGassnerOtting.com/limitless.
Book Laura as a Speaker: For details on how to bring me in as a motivational speaker to help your company, college, community, or cohort become limitless, please see my speaker deck, videos, and other salient details on my website at http://www.LauraGassnerOtting.com.
30 min - Episode 95: Link building to up your SEO Game with Andy Cabasso
In today’s episode, Lisa interviews Andrew - Co-founder at Postaga. They were just featured on Product Hunt as the number #1 product of the day.
Andy Cabasso is a digital marketing professional, speaker, and lawyer. He is the co-founder of Postaga, an all-in-one platform for link building and email outreach. Prior to Postaga, he started, grew, and then successfully sold a digital marketing agency.
His mission is to help make businesses on the internet more successful. Before all these, Andy was a practicing lawyer.
Key Takeaways
- Increase traffic to a website with link-building SEO
- Get your website to rank better than everyone else for a given tern or keywords
- Factors that determine website ranking
- How to start building links to your content
- Get more clients by building a mail list
- Where to find Andy’s link building software
Connect with Andy:
Twitter
LinkedIn
Instagram
27 min - Episode 94 - Special Edition : Friday Live with Krista Mollion
In this special episode, Lisa talks with Krista Mollion in a special Friday Live broadcast. Krista is a business coach and consultant; she specializes in content marketing strategy and campaigns. She has worked with multiple national brands in Silicon Valley, and in 2017 she sold her agency and went solo, switching to working with small business owners.
In this special Friday live chat, Krista tells us about her mindset coaching program, The Sassy Method, and how to harness the power of LinkedIn.
Key Takeaways
- Importance of creating a LinkedIn connection policy
- Building connections with people who have commonalities
- LinkedIn is one of the social platforms that give the widest organic reach
- How to use LinkedIn’s algorithm to your advantage
- It’s better to have a smaller network that engages more with your posts
About Krista
Krista Mollion is a seasoned Silicon Valley tech entrepreneur and the founder of The SASSY Method™, a business blueprint program for new founders.
Krista built one of the leading experiential marketing agencies in San Francisco specializing in 3d and virtual reality and worked with leading brands like Apple, HR, Samsung, Google, and Lennar Urban, to launch new cutting-edge products. AdAge called her agency “atmosphere magicians”.
Krista sold her agency shares in 2017 and since then, has been consulting small business owners and startups as an angel advisor, business mentor, and marketing coach. You can find out more about her programs here. Subscribe to her mailing list and podcast, Take Back Mondays, for inspiring advice for entrepreneurs and positive work culture, or, if you prefer video, subscribe to her YouTube channel.
24 min - Episode 93: Getting in the right mindset to start your business with Stephanie Heller
In today’s episode, Lisa talks with Stephanie Heller. Stephanie is a no-nonsense life coach with her business, The Profit Lounge, who helps her clients get focused, stop overthinking, and end the decision drama when it comes to starting and growing their business. Listen as Stephanie and Lisa chat about using the power of mindset and visualization to overcome business fears.
Key Takeaways
- The three main obstacles that entrepreneurs face when starting a new business
- Getting a clear focus regarding what you want to do
- Being able to commit, without fear of failure
- Getting rid of the old mentality regarding the safety of a job
- Coaching yourself and managing your mind
- How to start thinking of your future self
- Using visualization as an affirmation that you are on your right path
About Stephanie:
Stephanie Heller has a way of zeroing on your bullshit, showing you how you're creating it, and then pulling a plan together to change. She does this daily for business owners to stop overthinking and make simple decisions so they can add revenue, experience possibility, and feel better quickly.
An early mid-life crisis/career change at 30 years old led her to move across the country from New York City to Scottsdale and enroll in Le Cordon Bleu culinary program. She started Ripe Personal Chef Services an in-home personal chef service cooking daily & weekly meals and boutique dinner parties for discerning guests. Growing the company to mid-six figures, 8 chefs, and cooking for entire baseball teams was an epic experience and huge life learning.
With a BA in Psychology from Boston University, she's always been obsessed with understanding why people do what they do and what is stopping them from getting what they want. She's an advocate and power partner to her clients and teaches brain and thought management tools that have 100% ROI so they can accomplish anything.
Website: StephanieHeller.com
Community: The Profit Lounge Facebook Group
Business in Balance: Facebook page
29 min
About It’s Simply Life
From the publisher's feed
Welcome to It’s Simply Life—the ultimate podcast where digital marketing and intentional living intersect. We often lose sight of what’s truly important in our fast-paced world. We’re bombarded with information and demands, disconnecting us from what matters most. Based on the principles of simplicity and living a life by design, this podcast is your gateway to cracking the digital marketing code while keeping it real about what sparks joy in life.
Step into the vibrant world of digital marketing with your expert guide, host Lisa Williams. In a world of digital complexity, Lisa is here to lend a helping hand. She breaks down everything, from simplifying digital marketing to getting creative with content strategies and making sense of the latest industry trends. Drawing on her extensive experience, she’ll bring you relevant insights and relatable real-world examples that are easy to digest. The goal? To equip you with the knowledge and confidence you need to thrive in the digital marketing scene and have fun along the way!
But it’s not all about algorithms and pixels. It’s also about embracing life intentionally and designing a life that aligns with your dreams. Let’s face it: between non-stop tasks, stress, the constant buzz of being “connected,” and the pressure to always be “on,”—life can get noisy. Lisa aims to help you sort through the chaos to zero in on what truly matters to you. Consider this your go-to podcast for striking a balance between mastering your professional goals and personal fulfillment. It’s not just about leveling up your business; it’s about leveling up your life.
So, whether you’re tuning in for marketing brilliance or seeking motivation for intentional living, It’s Simply Life is the podcast for you. Join Lisa on this transformative journey where she decodes the complexities of digital marketing, inspires you to create a life that’s simply extraordinary, and encourages you to “Go be awesome!”