There are so many tech tools that we use on a regular basis in our businesses and lives but how do you know which ones are good and which ones may not make sense for us to use?

Listen in as Jennifer, Daniel and Patricia go through some of the tools they use - the ones that they cannot live without and the ones that may have been a waste of time - and what you want to start looking to get for your business, TODAY!

It's been said many times that we all have a book inside us.  Sometimes we are too scared to write our story and sometimes we are not sure how to even get started writing it or being comfortable sharing it with the world.  

In this episode of the "It's the Bottom Line that Matters" podcast, we hear from our special guest, Ellen Violette from Books Open Doors, why it is so important to get your book written, what you can do about getting your book seen and adding to your credibility and expertise for that Know, Like & Trust factor that we all need to get our prospects to become clients.  

Listen in and find out what you can do RIGHT NOW to get started and why it does not have to take you months or years to get your book done, but can be done in as little as three days!

Book a strategy call right now at https://bookwithellen.com to help you get started writing you book!

Most businesses go out of business because they run out of cash! How do you make sure you have the right amount of capital and cash flow in your business? 

Listen in as Jennifer, Daniel, and Patricia talk about business capital, cash flow, Profit & Loss statements, Balance sheets and more in a way that won't put you to sleep!

And if you need access to capital, please check out our special financing offer!

A lot of us get lost in how we talk about what we bring to the table.  Sometimes, we end up getting to our value proposition, or the reason someone should want to work with us, in a few minutes, but many times, people have lost interest or attention by that point.  You want to have your value proposition up-front and clear that even a fourth-grader can understand what you are doing and offering!

This clarity is true also in your networking "30-second" pitch.  If you do not quickly tell your story, your value, and why people should want to speak with you to handle a problem they have and don't want or a solution they want and do not have, you may lose their attention.

Listen in as Jennifer, Daniel, and Patricia go through how you can better define your value proposition and win more opportunities!

Unlike the movie and show, "How to Succeed in Business Without Really Trying," business takes a lot of effort and planning.  

Listen in as Jennifer, Daniel, and Patricia go through some of their tips for laying the best framework for success as you start your business. And if you need assistance in getting started, please go to https://clients.njsbdc.com/reg.aspx?mode=counsel¢er=21025&subloc=0 and complete the brief intake form for the Small Business Development Center who can then guide you to your local office and get you the assistance you may need.

In our latest episode, we sit down with a crisis communications expert, Lorraine Schuchart who talks with us about what a crisis plan actually is, why it is important to have one, and when you should start preparing it (hint, yesterday is already late in the game!).

Find out more about the various types of concerns you're going to want to consider when mapping out your plan and to whom you should be consulting to get the most out of your plan.  Hopefully, the plan you build will sit on a shelf, never to be needed!

You can find more information about Lorraine at the sites below:

Website: https://prosperforpurpose.com/

Welcome to the first of our "Listener Question" episodes where Jennifer and Daniel answer questions that you, our loyal listeners, have asked of us about running your business and staying motivated!

If you would like to ask a question of your own, please email us and we will be happy to try and answer your question on our next Listener Question episode!

Business, in general, is relatively straightforward. We make something, sell it and make money.  But, every now and then, we get a curveball thrown at us that causes all sorts of issues - be it political, regulatory, natural disasters, pandemics or anything else out of the norm - that mess with our continuing operations.

Listen in as Jennifer and Daniel talk about some of these unforeseen circumstances and how they navigate those waters and how you can too so you can stay ahead in business and succeed!

Nearly all small business owners get hung up on this one - we don't know when to unload some of the tasks we do or some of the "pieces of the pie" that we are not proficient at to people that can help us and improve our situation vs spending our time learning the process and using trial and error to get to some growth.

When we focus on how we can make the change to outsourcing or hiring new team members to complement our skills, or better, to augment our skillset and handle areas where we are NOT good, we can see tremendous growth opportunities, but knowing how to get there and what to focus on is only part of the concern.

Listen in as Jennifer and Daniel go through a few ideas on outsourcing and bringing on team members and how to keep your business running efficiently and in growth-mode.

Resources mentioned: VA marketplace

Do you know if there are any hidden complications in your business that may be hurting your business's operations or ability to sell?  

Listen in as Jennifer, Daniel, and Patricia go through some of these complications - things that may be obvious to some and not to others and those items that may not even be foreseen at this time.  How you go about addressing these issues will have a significant impact on your business's continuing operations, so take note and get started planning!